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This article is an in-depth tutorial on the Facebook Marketplace for businesses.
What is Facebook Marketplace?
Before the plunge of the Facebook Marketplace, users sold and bought things on Facebook buy-and-sell groups. This was more or less a Facebook group, but with the choice to list items for sale, search items to buy, and scratch items as sold. The Facebook Marketplace, on the other hand, has a complete shop-like feature of speech that connects users directly with the merchandise they want to buy or sell, like a sociable Craigslist. however, Facebook does not facilitate sales transactions but provides a seat for sellers to advertise their products without getting involved in price and embark processes between the buyer and seller .
With Facebook Marketplace, businesses can :
a. Display different retail items such as vehicles and homes .
barn. Advertise storehouse items on the marketplace to sell more products
c. Show new or used items from the Facebook page denounce for loose
Who can sell on Facebook Marketplace?
Facebook Marketplace is for everyone who has things to sell, whether old or new. It is besides designed for e-commerce businesses, entrepreneurs, sellers, handmade artists, fashion businesses, veridical estate, etc .
Facebook Marketplace is like the Amazon and eBay marketplaces. however, you don ’ t yield to list your products or services on Facebook. But when a customer orders for your product and you ship it, you will pay 5 % of the product price .
Why Facebook Marketplace is a great opportunity for Businesses
With Facebook ’ s 2.7 billion monthly users, Facebook Marketplace presents an enormous grocery store opportunity for businesses. More so, Facebook Marketplace has 1.79 million active users. This is an add advantage for minor businesses with less than 2,000 sessions a calendar month on their websites. It opens up businesses to a bombastic ball-shaped audience .
Availability of different marketing tools
The Facebook Marketplace provides different tools for businesses on the chopine. An model of this is the merchant sell feature. Businesses can besides use marketing automation tools to create automatic pistol replies to users ’ inquiries or chatbots to provide answers to popular questions .
Sell directly to prospects one-on-one
With Facebook Marketplace, businesses can sell immediately to buyers one-on-one through Facebook Messenger. prospective buyers can ask questions immediately and you can answer them in real-time. This helps you give them the want product information before they lose interest. besides, it makes prospects feel comfortable and confident when making buy decisions .
Use the payment processor of your choice
Facebook does not offer sales transaction services in the marketplace. Therefore, businesses are detached to use any payment method acting of their choice such as PayPal, deposit transfer, Shopify, and BigCommerce requital processors. You can besides collect payment in cash, which is the best option .
List products for free and boost sales
Facebook Marketplace is free for all businesses to use for list and do products. You can literally list your products in minutes and start deal, which helps you streamline the conversion funnel and boost sales. If you already have a Facebook shop, link it immediately with your marketplace to far increase conversions .
now that you know the benefits of selling on Facebook Marketplace, downstairs is what you can sell on the platform .
What to sell on Facebook Marketplace
not every product can be sold on the Facebook Marketplace. First, you need to ensure that your product or service is not on the list of unwanted items on the Facebook Marketplace. Below are the items you can not sell on the Facebook marketplace as listed on Facebook .
- Adult products
- Body parts and fluids
- Digital media and electronic devices
- Documents, currency, and financial instruments
- Hazardous goods and materials
- Human exploitation and sexual services
- Ingestible supplements
- Medical and healthcare products
- Prescription products, drugs, and drug paraphernalia
- Products with overtly sexualized positioning
- Recalled products
- Stolen goods
- Digital products and subscriptions
- Tobacco products and related paraphernalia
- Weapons, ammunition, and explosives
Having cleared that out of the way, you can sell any product that is not listed above, such as eCommerce products, automobiles, and houses. Users on Facebook Marketplace research for deals and much want to pay for products with cash .
nowadays that you know what to sell and what not to sell, there are unlike categories to list your products. Choosing the best categories makes it easy for people to find your product. Below are the categories .
Facebook Marketplace categories
Businesses can list their product in the categories below :
- Clothing & Accessories
- Home & Garden
- Home sales
How does Facebook Marketplace work?
Facebook Marketplace uses a simpleton concept. Sellers can list their products for sale in their locations. When users search for products, it picks users ’ data from their profiles to know where they are located. adjacent, it displays different items for sale in their locations. The prospective buyer chooses the detail they want to buy and contacts the seller through Facebook Messenger. The two parties agree on how to make payment and deliver the detail at a specify localization or through ship. Find an model below .
An automobile dealer ( EchoPark Automotive ) listed their cars for sale on the Marketplace. A prospective buyer made a choice of the vehicle he/she wanted ( The 2013 Honda Fit Sport Hatchback ) and arranged to meet with the dealer. Seamless, international relations and security network ’ deoxythymidine monophosphate it ?
Facebook Messenger is a free service that makes it comfortable for businesses to carry out transactions without exchanging addresses or telephone numbers .
Facebook Marketplace algorithm
here is how the Facebook Marketplace algorithm works, according to Facebook marketplace developers on the algorithm. “ For buyers, we use calculator sight and similarity searches to recommend visually similar products ( for example, suggesting chairs that look similar to the one the buyer is viewing ) and the choice to have listings translated into their preferable terminology using machine translation .
For sellers, we have tools that simplify the process of creating product listings by autosuggesting the relevant class or pricing, equally well as a tool that automatically enhances the lighting in images as they ’ rhenium being upload. ”
This implies that the algorithm works by showing buyers the products that look like what they have previously searched for or viewed on the platform. You can use this to your advantage by optimizing your products so they appear more in the Marketplace search engine. To do this, add tags and descriptions that people will use when searching for your products on the Facebook Marketplace .
How to list products on Facebook Marketplace
To sell on Facebook Marketplace as a business owner, you first need to have a personal or business Facebook report. If you don ’ t have one, you can create it. otherwise, use your existing Facebook report for the market. Second, list your products so that users can see it on the Marketplace, News Feed, and other relevant places on Facebook .
note : The market product tilt needs to follow the instructions listed here. besides, you need to read the community standards governing the Marketplace .
Below is the bit-by-bit process to number products on Facebook Marketplace .
1. On the News Feed, suction stop on Marketplace .
2. Click on sell something or create a new list from the left side under the market .
3. Select the product you want to list from the three options provided i.e. Items for sale, vehicle for sale, and home for rent. here we will use the “item for sale” option .
4. On the adjacent page, select the category of your product, fill in what you want to sell, set the price, location, provide a product description and add up to 10 product images .
Click next to proceed when you are done .
5. Click on post to publish the list in the market .
Congratulations ! Your products are now listed on the Facebook Marketplace. It is time to sell them. You can access your store through the denounce tab on your Facebook occupation page .
Listing your products will make it accessible for prospective buyers, and it is possible to get sales. however, you can speed up the process and get more eyeballs on your products by using Facebook Ads. Below is how to advertise your products on Facebook Marketplace .
How to advertise a service on Facebook Marketplace
Are you a mercenary or adviser looking for ways to advertise your services on Facebook Marketplace ? Below are the bit-by-bit instructions you need to follow to advertise a serve on Facebook Marketplace .
1. Check to ensure that you comply with the Facebook Commerce Policy .
The first thing you need to do before advertising your service on Facebook Marketplace is to ensure that your avail does not fall under the forbidden part on the Facebook Commerce Policy page, then check it out now .
2. On your personal or business Facebook account, suction stop on the market by the side of the screen .
3. Click on “ + create a new list “ .
4. then select the type of listing to create. here, there are three categories : item for sale, vehicles for sale, or home for sale or rent. The detail for sale is more allow here .
5. Fill in the merchandise information ( e.g. the photograph, title, price, class, description, product tags, placement, etc )
6. When you are done, select whether you want to hide it from friends or not and click on adjacent to save the number and post to share it on your profile .
How to advertise on the Facebook Marketplace
now that your products are listed on the Facebook Marketplace, it is time to reach more people so you can get more conversions. Facebook Marketplace ads give you access to the local market, bring users to your offline and on-line memory, and help them to engage with your trade name on Facebook. The most important thing about Facebook Marketplace ads is that ads are shown to people who are concerned in your products. This helps to increase sales because they are likely to make purchases .
Below is the bit-by-bit process of setting up an ad for the Facebook market .
1. Go to the Ads Manager and select your objective. This can be to create awareness, retainer, or conversion for your product. hera, select the conversion objective and suction stop continue. This will help to display ads to people who are most likely to buy .
2. type in the campaign name, select the campaign budget optimization, and click on Next .
3. Give a name to the new ad set and choose the conversion consequence location. here you can use the messenger instrument. Set the conversion event by selecting the add to cart option .
4. Set the budget. Choose the budget i.e. casual or life budget and specify the amount. Choose the start and end date for the ads to run .
5. Select your audience. here you can use a new audience or an existing audience. Choose as allow .
6. blue-ribbon automatic placement to get your ads shown to many people at low-cost costs .
7. Select your Facebook page or Instagram account. Choose the ad set up. It ’ second either you use a single image, video, or carousel .
8. Choose the ad creative format. The media can be a slideshow or video. ? Under the text, tell people about the intersection you are advertising. type in a desirable headline and add an appropriate description for your product. last, create a click-worthy call to military action for the ad .
9. Create a message template. This is where you can encourage people to talk with you after they click on the ad. here you can start a conversation, generate leads, or define a custom experience for users .
10. Select the conversion tracking i.e. the Facebook pixel or app events.
11. Click publish. Your ads will be in the revue, and Facebook will approve it if it meets the rule. After that, people will see your ads as they browse through the market .
Below is an exercise of a Facebook Marketplace ad .
How to maximize Facebook Marketplace ads for your business
Creating an ad for your products on market does not constantly guarantee success, but you can maximize your ad return on invested capital by using the two strategies below .
1. Integrate your Facebook marketplace ads with your favorite CRM or Autoresponders
inaugural, integrate Facebook Marketplace ads with different CRM, autoresponders, and emails through Leadsbridge. This includes :
a. Facebook Marketplace Ads integration with MailChimp CRM
b. Facebook Marketplace Ads integration with ActiveCampaign
c. Facebook Marketplace Ads integration with HubSpot
Below are more integrations you can use for your business .
This will help you funnel your leads directly to your CRM or autoresponder, where you can cursorily communicate with them before they turn cold .
2. Create Facebook Custom Audience and Lookalike Audience for precise targeting
The moment way to maximize your ROI is to create a Facebook custom hearing from your customers ’ list on the CRM or autoresponder and integrate it with Facebook Marketplace through Leadsbridge .
Below are examples of Facebook market integrations .
a. Facebook marketplace integrations with Facebook Custom Audiences
boron. Pipedrive and Facebook Custom Audiences
coulomb. Infusionsoft by Keap integrations with Facebook Marketplace
From there you can create a Custom Audience and a Lookalike Audience to target users who have an interest in your product, have purchased from your store before, or follow your Facebook page .
The lookalike audience is a set of people that share similar traits with your prospects and customers. This helps you to get the best conversion from your ads. Read a detail blog mail on the Facebook Lookalike consultation to know how it works .
How to use Facebook Marketplace
Facebook Marketplace is a capital chopine for businesses to find fresh customers and build survive relationships. There are unlike ways to use Facebook Marketplace as a business. They are :
1. Use Facebook Marketplace to know the popular product that sells
All products are different and perform differently on assorted platforms. For exemplify, a product that sells on Shopify may not do well on Facebook Marketplace. One thing you can do is to first research the products that sell well on Facebook. You can do this by visiting other product sellers in your recess and checking out their merchandise categories. crown sell products are always at the top called “ top picks ” .
once, you discover a deal product that is similar to what you want to sell, create ads for it to expand the reach on the platform and make it sell faster .
The second manner to discover popular products that sell on Facebook is by going to business pages similar to yours. The top-performing items are always listed at the top of the page. Check out an model below from an Electronic Gadgets Facebook Page .
One of the most popular products in the shop class is pinned to the acme so that more people will see and buy it. If you are selling watches, it gives you an idea that the Apple Watch sells more. You can list it in the market and probably create an ad for it .
2. Use Facebook Marketplace to test new products
Do you plan on launching a new product for your occupation ? Facebook Marketplace is an excellent platform to test out newfangled products. Facebook helps you to target the best consultation to help you know the products your consultation prefers to buy. All that is required is to create a number and Facebook will take worry of the rest. Besides this, you can besides carry out experiments to know the best price to sell your product by using discounts and increasing the prices .
3. Boost discoverability and awareness
Facebook Marketplace is a great seat for users to discover products. When they are aware of your products, it is likely they consider it when making buy decisions. These are users who are already interest in your product and not cold audiences. To increase your visibility in the market, use the right categories. There are improving to 11 categories with each of them having subcategories .
Placing your products in the right category will help you attract the right hearing. You can besides boost intersection discovery by creating excellent descriptions for your products .
4. Use the Facebook Marketplace to build trust with your audience
once your hearing can discover your products, it is fourth dimension to build trust with them. fortunately, Facebook Marketplace has tools that help to foster entrust with prospects. The first base is the Messenger tool. The Messenger app was primitively designed as a message app .
But today, it is a lot more. Among its many uses are to share photos & videos, stories, location, and connect with businesses. Use the Messenger cock to converse with your prospect one-on-one. Did you know that Facebook Messenger messages have an open rate of 50-80 % ? .
second, the memory page besides allows you to answer questions and provide more utilitarian information about your products .
The Facebook Marketplace app
The Facebook Marketplace app makes it easy for businesses to sell their products and buyers to make purchases. Sellers can upload their products directly through the market app. The product is visible to buyers who search for the item through the search box or check categories for the product they want to buy .
The Facebook Marketplace app is available on iPhone, Android Phones, iPad, and computers. It is located on the Facebook app at the base of the Facebook page on the calculator or you can find it at the top of your io and Android device. It has an icon that looks like a shop as shown below ,
once you click on the picture, it shows the Facebook Marketplace foliate where you can upload products to sell .
5 Tips for selling on Facebook Marketplace
1. Know what product you can sell on Facebook Marketplace
The beginning tap you need to sell successfully on the Facebook Marketplace is to know what to sell in the marketplace. As you read above, not all products are allowed for number in the marketplace. Items such as alcohol, drugs, weapons, animals, counterfeits, Tobacco, and get rich promptly schemes are prohibited. Read the full list of forbidden items here. If you list banned items in the market, your Facebook account could be blocked .
Items that sell well in the marketplace include refurbished or newly painted furniture, toys, motherliness clothes, cabinets, shoes, bags, etc .
now that you know what to sell and what not to on Facebook Marketplace, the following topple is for you to take a unclutter picture of the merchandise .
2. Use quality photos to show the product from different angles
Uploading a clear mental picture of the product is identical important. This is because it is an on-line sale. Users need to see how the merchandise looks in veridical life to make a buy decisiveness. Don ’ deoxythymidine monophosphate use stock photos to represent your product as it is deceitful. The good news is that you need not be a professional photographer to take pictures of your intersection. All you need is a good smartphone. see you show all the details of your products, including the defects and the guarantee data. Take the pictures on a white or black background to avoid distractions .
Use good ignition and take at least three different photos from versatile angles that show close up and arrant shots of the intersection. All these will show the buyer you are honest and they will be more volition to do business with you .
immediately that you have the correct images for your product, it is time to decide on the price .
3. Set the right price for your products
It is recommended that you carry out product inquiry on other marketplaces such as eBay to know the price of products. This will give you an mind of the right price to sell your product and readily prevents overpricing and underpricing of products .
second, check for similar items on local Facebook groups or the Facebook Marketplace itself to see the prices of items you want to sell. When setting the price for your items, set the price a bit high to give room for haggling. When people haggle on such prices, they will literally arrive at the actual price of the product and they will feel satisfied that they have gotten the right bargain for the merchandise. Another side of the mint to this tactic is that buyers may not even haggle, but pay the asking price directly. With this, you make more money than what you asked for .
After setting the price, ensure you describe precisely how the product looks like. This includes the defects and the well sides excessively. The description should be around 50 to 60 words. Find a bang-up market intersection description below .
The adjacent thing is to sell the product .
4. Complete the deal through the Facebook messenger chatbox
once a view indicates their sake to buy your product, check their Facebook profile to know more about them. If you feel comfortable betray, then proceed ; if not, decline it .
You should complete the conduct through the Facebook messenger chatbox. here, discuss details of the product such as the price, condition, delivery details, payment methods, etc. guarantee you deliver the product directly to the buyer. You could meet in public places and not in your home. This could be the grocery store shop, gasoline stations, police stations, etc. If you can not deliver the products, you could ship it through USPS or other delivery services. For the ship option, you may need to add the transportation price to the product price in regulate not to run at a loss. If you wish to allow buyers to come into your family to pick up the product, ensure you are not alone at home. If possible, deliver the product to the doorsill and have a mobile earphone with you. Make sure you are constantly dependable .
5. Take cash to prevent scam
The best payment method for products on the Facebook Marketplace is cash. It is safer than using PayPal, confirmation, or bank transfer .
If you disclose your bank details to prospects, they can use it for deceitful purposes. Cheques can besides bounce. If you accept requital through Paypal, they can use fake emails for payment. They can besides use chargeback to claim that they did not authorize the transaction and the card issuer can reverse the transaction.
Read more: Why Does Facebook Keep Logging Me Out?
Facebook Marketplace is capital for businesses that want to sell their products. Its massive hearing makes it a place where you can find lots of people to sell to. It is free and easy to set up and as such, you don ’ t need to pay before listing your intersection. You can use ads to sell quickly and expose your product to more people .
What makes it more interest is the hypothesis for businesses to integrate with their front-runner tools such as CRMs and Autoresponders. This will open up opportunities to get leads, raising them, and turn them into customers who will patronize your clientele again and again .
LeadsBridge offers integrations for Facebook Marketplace ads. Discover Facebook Marketplace ads integrations here .