Table of Contents
1. Show value before prompting people to login
When deciding where in the exploiter experience to prompt people to log in, ask yourself at what point will people appreciate what your app has to offer enough to trust it with their information .
This is often influenced by what people experience before even downloading the app, but there is a lot you can do to further influence this by design within the app .
here are a few design approaches to encourage more people to log in :
- Provide a clear and succinct statement of what your app has to offer
- Provide a glimpse of the content they’ll get after they’re logged in
- Provide a new user experience
- Allow people to experience your app without an account
Provide a clear and succinct statement of what your app has to offer
Provide a clear, compendious and compel instruction about what your app has to offer. It might have been a while since they downloaded the app or read about it in the app store.
Provide a glimpse of the content they’ll get after they log in
Provide a glimpse of the content available to people prior to logging in, like the background photograph in this example. It does n’t have to be detailed, flush blurred out images of Pinterest ‘s pinboard encourages more people to log into Pinterest .
Provide a new user experience
If your app requires extra education to have the best have, include a multi step demonstration above your Login button. This gives people the option to either learn more or logarithm in immediately if they ‘re ready .
Allow people to experience your app before logging in
If possible, allow people experience your app before prompting them to log in. For exercise, many ecommerce apps such as Zulily do n’t require people to log in until they ‘re ready to check out .
2. Avoid unnecessary steps
Reducing unnecessary steps is one of the most effective ways to improve your conversion pace .
Avoid asking users to first tap “ Login ” or “ Register ” to get to the Facebook login button. With Facebook Login, this is an unnecessary mistreat. There ’ randomness no need for people to even have intercept to think about if they have an explanation or not .
In addition, after people have logged in with Facebook, do n’t prompt them to create a username or password. One of the most popular reasons people log in with Facebook is because “ it ’ sulfur fast and easy and I don ’ t have to enter a password ”. After logging in with Facebook, people particularly do not want to have to create a username or password .
3. Facebook Login Button
The Facebook Login release that comes with our SDKs is easy to integrate and includes built-in department of education that ensures a consistent design and experience .
To enable account initiation and for Facebook login, the choose labels are either “ Continue with Facebook ” or “ Login with Facebook ” depending on the context .
Approved usage of “Login with Facebook”
Approved usage of “Continue with Facebook”
Approve usage of “Continue as [Name]”
The login designs above are preferred and will be approved by our reviewers. however, if there is a need to build a version specific to your needs, the guidelines below motivation to be followed .
Logo
In order to build recognition and trust, always use the approve “ degree fahrenheit ” Logo available on the Facebook Brand Resource Center .
When using the “ f ” Logo in the login clitoris design, it should appear before the call to military action. Don ’ deoxythymidine monophosphate use it as part of the call to action by saying “ Login with “ f ” Logo .
Color
color is one of the best ways for people to recognize something promptly. From a serviceability position, the more cursorily people recognize what your release is and does, the flying they want to tap on it and the more seamless the experience .
Button colors are white and Facebook blue : 5890FF. Around the worldly concern, when people talk about Facebook Login they much refer to it as “ the bluing push button ”. If you are unable to use Facebook bluing, revert to black and white .
FACEBOOK BLUE COLOR VALUES
Read more: Why Does Facebook Keep Logging Me Out?
- CMYK Coated: 83 / 52 / 00 / 00
- CMYK Uncoated: 77 / 36 / 00 / 00
- PMS 2727C
- PMS 2382U
- Hex #1877F2
- R = 24 G = 119 B = 242
Text
The choose labels are either “ Continue with Facebook ” or “ Login with Facebook ” depending on the context. When using the “ farad ” Logo with a call to action, use the official interpretation available for download on the Facebook Facebook Brand Resource Center .
Place the predict to natural process transcript within the login push button, it should not be outside of the push button .
Choose the baptismal font, font weight, and kerning that looks best in your app, but optimize for easy legibility .
Placement
Your login button should be as fast and easy to recognize and tap as possible. On a mobile device, this means close to the hitchhike and large adequate to tap well. It ’ south simplistic but true ; larger buttons convert better than small buttons .
The “ farad ” Logo is provided in respective sizes for button scale purposes, but the proportions and typography stylus must stay reproducible .
Do’s and Dont’ts
- DO use the approved “ fluorine ” Logo provided on the Facebook Facebook Brand Resource Center and follow the guidelines for use .
- DO use the prefer pronounce “ Continue with Facebook ” or “ Login with Facebook ” on the login button depending on the context, and ensure the copy resides inside the button design .
- DON’T modify the “ degree fahrenheit ” logo in any way, such as by changing the design, scale, color or any other custom variation. If you can ’ triiodothyronine use the discipline color due to technical limitations, manipulation black and blank .
- DON’T use the “ fluorine ” logo on a button without an appropriate call to military action, preferably “ Continue with Facebook ” or “ Login with Facebook ”
- DON’T place the call to legal action copy ( exemplar : stay with Facebook ) outside of the login push button .
4. Permissions
Only ask for the permissions you need
The fewer permissions you ask for, the easier it is for people to feel comfortable granting them. We ‘ve seen that asking for fewer permissions typically results in greater conversion .
You can always ask for extra permissions late after people have had a prospect to try out your app .
An extra benefit of asking for fewer permissions is that you might not need to submit your app for Login Review. You lone need to submit for Login Review if you ‘re requesting permissions other than
public_profile
and
email
.
Ask for permissions in context and explain why
People are most likely to accept permission requests when they understand why your app needs that information to offer a better experience. so trigger license requests when people are trying to accomplish an action in your app which requires that specific license .
For exercise, the Facebook app only asks for Location Services when people explicitly tap on the localization button when updating their status .
5. Provide a way to log out
once people are logged in, you besides need to give them a way to log out, disconnect their account, or delete it all together. In addition to being a courtesy, this is besides a requirement of our Developer Policies for Login .
The dating app Tinder, for exercise, gives you the option to hide your profile card to prevent people from finding you, log out, or delete your bill wholly.
6. Test and measure
not even the best designers get their onboarding flow right on the first judge. Great onboarding experiences are normally the resultant role of thoughtful plan and testing, with multiple iterations .
Before launching your app, run a qualitative serviceability test to understand how people are reacting to what they see. It does n’t have to be formal to be useful, but make certain to watch people run through the have .
In accession to qualitative test, use analytics to understand if people are completing the process and their overall conversion rates. Best practice apps can see conversion rates of over 90 % .
