simplicity can be deceptive, though. sometimes the right modifications to a font, however small, are monumentally important and require a truly limited eye for design. Let ’ s take a look at that omnipresent Facebook logo and see how simple it truly is .
Recognize this ? It ’ s a sample distribution of Klavika, the font used in Facebook ’ mho logo
The Facebook logo is based on Klavika, with some modifications. Can you spot them ?
There are three main characters in this fib : serve Type Foundry, which created the font “ Klavika ” in 2004, Mark Zuckerberg, who needed a logo for his growing web site in 2005, and design firm Cuban Council, which tweaked Klavika for Mark, thereby determining the identity of what would be one of the earth ’ randomness highest-valued companies .
Eric Olson, a Minnesota-based graphic graphic designer with a sleep together for typography, started Process Type Foundry in 2002 with no business plan and no customers. His endowment was clear though and the occupation grew. Klavika came into being in 2004 .
“ Frustrated with a lack of fonts both versatile and modern, we set out to design Klavika as a full-featured, do-it-all sans serif for the needs of the twenty-first hundred, ” says Process Type Foundry. “ Our result is a blueprint that ’ south unadorned, mod and infinitely flexible. ” “ And since share of the goal was flexibility, ” they add, “ we ’ rhenium glad to report that since its insertion in 2004, Klavika has found its way into a wide-eyed variety of media from print to pixels. ” They don ’ t mention mention.
cuban Council does. On their web site, they recall “ back when cipher gave a toss about thefacebook.com, we were visited by one Mr. Zuckerberg at our SF offices. questioningly, he asked us “ Tell me… guys, what is ‘ blueprint ’ ? ” In reception, we pulled out this amazing kick-ass logo from our backpacks, flicked it casually across the mesa and said … “ Mark. Dude. Does this answer your question ? ”
An epic poem retelling but what did Cuban Council in truth do to make the logo therefore “ amazing kick-ass ” ? It is, after all, over 90 % Klavika. Shouldn ’ triiodothyronine Olson receive most of the credit ?
That remains up for argue, but Cuban Council ’ sulfur contributions were significant. Klavika has a jag look to it which makes it distinctive, but besides produces an awkward confluence of the “ f ” and “ a ” in “ Facebook. ” So they straightened that out, widened the “ carbon ” to make it commensurate with the “ vitamin e ”, and pushed the “ k ” south disconnected pieces together .
Fonts in Use highlights the modifications that Cuban Council made to Klavika for the Facebook logo
apparently humble potatoes, but a count at the unmodified and change versions next to one another shows a worldly concern of deviation. Klavika is versatile, memorable and distinctive. Cuban Council ’ s modifications lend it a smoothness and solidity befitting the stigmatize .
Perhaps you disagree. Was this change really significant or are we just inclined to believe it was in retrospect?
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