The Top 16 Best Email Marketing Services in 2022

many of these tools not only offer electronic mail support, but they may besides help you organize and store contact information in your CRM. But with so many email market tools available nowadays, where should you start ? We ‘ll answer those questions and more in this guidebook to email market services — permit ‘s prima donna in .

What is an email marketing service?

Email marketing services and software streamline all of your electronic mail market efforts. They have a wide range of features depending on the servicing you choose — however, they frequently have functionality related to automation, subscription, cosmopolitan e-mail communication, notifications, monitor, campaigns, integration with other commercialize, sales, and service software, and analytics .

Why is an email marketing service important?

today, email selling services continue to be an integral, strategic cock for businesses of all sizes across all industries — they help businesses build strong relationships with prospects and customers all while moving them through the buyer ‘s travel and maintaining potent communication throughout.

not to mention, as ESPs continue to develop, features like A/B Testing, automation, and personalization have made the tools flush more valuable to a seller looking to engage with an increasingly break up hearing .
now let ‘s look at some of the best electronic mail market services today — one of which you might choose to implement at your company .

Best Email Marketing Services

  1. HubSpot Email Marketing Software for email marketing that’s powered by CRM data.
  2. Moosend for creating automations and sending multimedia, interactive emails.
  3. Omnisend for creating custom workflows.
  4. Pabbly Email Marketing for delivering bulk emails.
  5. SendinBlue for sending automated nurturing and text message campaigns.
  6. SendX for offering visual email marketing performance data.
  7. Constant Contact for creating email drip campaigns and easy-to-use templates.
  8. Campaign Monitor for building personalized emails.
  9. iContact for customer service and support.
  10. MailChimp data-backed email marketing.
  11. AWeber for small business owners and entrepreneurs just starting to build their email lists.
  12. ActiveCampaign for segmentation and live chat options.
  13. AutoPilot for collaborative email marketing teams.
  14. GetResponse for global email marketing audiences.
  15. Ontraport for creating detailed email marketing campaigns.
  16. Flodesk for creating visually appealing emails and landing pages.

For each of the follow services, we ‘ve listed luminary features arsenic well as pricing details but we still recommend reviewing the service ‘s intersection and price pages for greater detail .

1. HubSpot Email Marketing Software

Best for e-mail commercialize that ’ south powered by CRM data .
HubSpot email marketing software HubSpot ‘s release electronic mail commercialize software is easy to use, has an highly eminent deliverability rate, plus all the bells and whistles you ‘d expect to see within an ESP .

HubSpot Email Marketing Software Features

When creating an electronic mail, you can pick from one of many drag-and-drop electronic mail templates, or you can craft a custom template tailored to your post. once you ‘ve got your template, incorporating content is simple and intuitive .
You can besides personalize and preview your emails for different recipients based on device type, country, or list inclusion — or use a simpleton personalization keepsake to ensure that each electronic mail includes content that ‘s specific to each recipient .
When it comes fourth dimension to send an e-mail, using the fresh send feature will ensure recipients receive your messages at an ideal time. additionally, you can run A/B tests to compare different versions of an e-mail to understand which one resonates the most with your audience. You besides wo n’t have to worry about deliverability — HubSpot maintains a 99 % deliverability rate across the network for all commercialize electronic mail sends .
Outside of the e-mail market functionality, HubSpot offers a wide stove of reports on your electronic mail ’ south performance, letting you judge what ‘s resonating with your audience so you can optimize your strategy consequently .
For example, you can report on something a across-the-board as your overall electronic mail performance in Q1 or you get chondritic and see how one particular lead is interacting with your emails .
last, HubSpot ‘s automation platform makes it easy to scale your e-mail market strategy, which will help you promptly turn leads into patriotic customers .

HubSpot Email Marketing Software Price

Hubspot ‘s Email Marketing Software ( and CRM for small to enterprise companies, for that matter ) is free everlastingly. however, if you need enhance capabilities, it may be worth paying for one of the promote Marketing Hub plans .

2. Moosend

Best for creating automations and sending multimedia, interactional emails .
moosend email marketing platform Moosend is an electronic mail marketing and market automation chopine that offers a assortment of features at an low-cost price .

Moosend Features

Moosend ‘s platform allows you to create e-mail newsletter campaigns, landing pages, and subscription forms in a fast and dependable way.

With the drag-and-drop editor, you can either create an electronic mail newsletter from scribble, using interactional elements like videos, or use one of the cliched templates. You can create particular campaigns for segments of your audience by using the boost automation features. You can use one of the ready-made work flow recipes or create your own with the drag-and-drop builder.

The report and analytics tools give you measurable results, allowing you to make informed, data-backed decisions .

Moosend Price

Moosend ‘s price model is subscriber-based and consists of three tiers. The release trial includes most features and allows users to send outright e-mail campaigns. The Pro plan starts at $ 7 per calendar month, billed per annum, and includes up to 1,000,000 subscribers. For more advanced functionality and extra support, the Enterprise plan is based on custom price .

3. Omnisend

Best for creating custom workflows .
omnisend email marketing platform Omnisend is an easy-to-use platform that offers automation workflows for any stagecoach of the customer journey .

Omnisend Features

What separates Omnisend from other electronic mail market tools is the omni-channel functionalities, which offer greater control over how and where you connect with your audience. In the automation work flow, you can add electronic mail, SMS, push button notifications, Facebook Messenger, WhatsApp, and more .
If you ‘re trying to reach a specific audience that might not respond well to traditional electronic mail communication, using a creature like Omnisend can help you build and manage more customize, target communication workflows. This does n’t merely help you connect with your audience better — it besides provides a less disruptive, more personalize experience for your contacts .
Omnichannel features combined with user-friendly cleavage mean you can send the right message to the properly person, at the right field time, on the right channel .
Omnisend besides offers templates for e-mail appropriate, campaigns, and automation workflows so you can get startle cursorily .

Omnisend Price

Omnisend has three pricing plans — one of which is free with very limited capabilities a well as a customizable professional plan. Their plans come with a absolve trial so you can experiment with the service to determine what works best for you .

4. Pabbly Email Marketing

Best for delivering bulk emails .
Pabbly email marketing platform Pabbly Email Marketing is an e-mail market software that enables you to send bulk emails either by connecting via SMTP or external SMTP .

Pabbly Email Marketing Features

Pabbly provides entree to SMTP rout, work flow automation, e-mail schedule, and much more without any restrictions. With the avail of marketing automation and autoresponders included in the instrument, you can schedule emails in improvement and create triggers to avoid manual follow-up responses .
additionally, Pabbly offers reactive electronic mail templates and a drag-and-drop electronic mail editor program for slowly customization. The e-mail tracking feature allows you to track data such as leap rate, overt rate, and click-through rate so you can improve upon your electronic mail marketing and campaigns .

Pabbly Email Marketing Price

Pabbly offers multiple plans based on your number of subscribers. They offer a barren plan — which allows you to send outright emails to up to 1,000 subscribers — arsenic well as an promote design tailored to websites with large audiences .

5. SendinBlue

Best for sending automated nourish and textbook message campaigns .
Sendinblue email marketing platform SendinBlue is an electronic mail selling platform that helps customers send a total of over 30 million automated emails and text messages every day .

SendinBlue Features

On clear of electronic mail, SendinBlue besides has a imprint tool that allows you to collect fresh leads, which you can then segment into particular lists and embark into electronic mail rear campaigns .
not surely how to kick off your e-mail nurturing campaign ? No problem. SendinBlue has workflows that give you access to a number of pre-made automation campaigns tailored to your specific goals .
If you want to run a more nuanced e-mail nurturing campaign, you can always create a crusade from rub to meet your specific business needs .

SendinBlue Price

SendinBlue has four independent plans, one of which is release, two of which range in price between $ 25 and $ 65 per calendar month, and one that is enterprise and requires you to get a custom-make quote. The plans vary in cost based on the number of electronic mail air per day/ calendar month .

6. SendX

Best for offering ocular e-mail marketing performance data .
SendX email marketing platform SendX is an intuitive, low-cost, and feature-rich electronic mail selling software for marketers and business owners .

SendX Features

With SendX, you can send outright emails to opted-in subscribers, across all pricing plans. You get charged per subscriber – not per emails sent – no matter how many lists, tags, or segments you have them in .
You can optimize your e-mail campaigns based on 30+ parameters, including past candid behavior, clock zone, domain name, electronic mail node, ISP, etc. You can automate your e-mail market with a rule-based interface and send the correct message to the right user using electronic mail drip sequences and audience division .
SendX can besides help you grow your electronic mail lists with forms and popups. You besides get pre-built e-mail templates which you can further design with the drag and drop e-mail editor program, without HTML .
The tool besides features a heatmap report for unlike types of campaigns to give you a flying ocular overview of which CTAs are working and which links people are clicking .

SendX Price

SendX ’ second pricing is based on the number of subscribers you have. For 1,000 subscribers, plans start at $ 7.49 per calendar month for the annual subscription ( or $ 9.99 for a monthly subscription ). They besides offer a 14-day unblock test .

7. Constant Contact

Best for creating electronic mail drip campaigns and easy-to-use templates .
Constant Contact email marketing platform Constant Contact is a democratic e-mail market service that works well for many industries .

Constant Contact Features

The service comes with over 100 e-mail templates that you can either use as-is or customize. once your e-mail looks dear, you can easily schedule it to send to your contacts at any time you choose .
In addition to drip e-mail campaigns, you can besides have emails go out at a regular cadence to celebrate specific events — for example, you could have a regular e-mail go out on each customer ‘s birthday .
once an electronic mail reach number is upload, bounces and unsubscribes are automatically updated for you. ceaseless Contact besides has “ Plus ” features that allow you to execute specific types of campaigns such as coupon offers, contribution collections, or surveys .

Constant Contact Price

constant Contact has two plans depending on the features you need that start at $ 20 and $ 45 per calendar month. The price specialization is related to your number of contacts. They offer a spare test so you can experiment with the service prior to committing to it.

8. Campaign Monitor

Best for building personalized emails .
Campaign Monitor email marketing platform Campaign Monitor prides itself on providing powerful, personalize electronic mail market tools that are simple and easy to use .

Campaign Monitor Features

Their drag-and-drop electronic mail editor program is intuitive, and the include analytics make it simple to optimize your e-mail strategy and create targeted customer segments .
Personalization is cardinal for campaign monitor. It uses data to increase personalize capacity and inform your list division to boost your betrothal. They besides offer a ocular commercialize automation tool so you can create a unique customer travel at scale .
not to mention, Campaign admonisher has an extensive library of resources available to help you become an electronic mail commercialize professional .

Campaign Monitor Price

There are three major plans you can choose from with Campaign Monitor ranging from $ 9 up to $ 149 per calendar month. You can choose to pay per annum preferably than monthly and take advantage of the option to pay per campaign if that schedule works better for your needs .

9. iContact

Best for customer avail and support .
iContact email marketing platform iContact has been providing one of the top-choice e-mail selling services since 2003, as it has an easy-to-use e-mail market tool that helps you and your team see results fast

iContact Features

While iContact does n’t necessarily stand out from competitors in terms of features, their customer documentation and service teams set them apart. Customers are paired with a strategic adviser to create an effective e-mail commercialize strategy right with the tool .
They besides have Social+ marketing consultants who help boost your entire on-line presence through creative social posts that drive traffic to your locate .

iContact Price

iContact offers a free plan for up to 500 contacts, and an advance plan starting at $ 20 per month. You can choose to pay monthly or annually depending on your needs .

10. MailChimp

Best for actionable data insights to improve your electronic mail market scheme .
Mailchimp email marketing platform Over the years, MailChimp has added landing pages and versatile ads tools to their capabilities but, their e-mail marketing overhaul remains their claim-to-fame .

MailChimp Features

MailChimp has millions of customers in over 175 countries and they use the data they collect off those customers to provide you with actionable insights to improve your electronic mail scheme. The joyride is flexible adequate for an enterprise company, so far dim-witted enough for person equitable getting started with their inauguration ‘s electronic mail commercialize scheme .
Best of all, MailChimp has over 300 integrations that help you customize the tool to your business. By using these integrations to further personalize your market, you ‘ll get the most out of your electronic mail scheme .

MailChimp Price

MailChimp has four plans to choose from that compass in monetary value from release to $ 299 per calendar month. aside from the free plan, depending on the option you go with, your monthly payment increases with the number of contacts you have .

11. AWeber

Best for little businesses and entrepreneurs barely starting to build their e-mail lists .
AWeber email marketing platform Aweber is an electronic mail platform built specifically for small businesses and entrepreneurs .

AWeber Features

The goal of AWeber is to make it dim-witted for those who are barely getting started with e-mail market to section their contacts, design a master electronic mail, and start nurturing leads. Customers have praised AWeber for its deliverability — AWeber ‘s deliverability team monitors their servers around the clock to ensure your campaign systematically reaches the ‘ inboxes of your recipients .

Aweber Price

AWeber offers two plans : detached and professional. The AWeber Pro design starts at $ 16.15 per month, and increases in price depending on the size of your list. You can besides choose to pay on a quarterly or annual bicycle if that ‘s preferred over monthly charge .

12. ActiveCampaign

Best for division and live old world chat options .
ActiveCampaign ActiveCampaign is a market automation platform that offers live chew the fat and a CRM service in addition to email market capabilities .

ActiveCampaign Features

By adding a CRM to their functionality, ActiveCampaign can help surface the correct leads to your sales team using features like lead score. The service besides allows you to share dynamic content in your emails — this allows you to provide different experiences to your contacts based on the way you segment them .

ActiveCampaign Price

ActiveCampaign has four plans which you can choose to pay for monthly or per annum. Their plans vary based on the count of contacts you have and range in price from $ 9 to $ 259. You can experiment with the avail before buying it with a loose trial, angstrom well .

13. AutoPilot

Best for collaborative electronic mail market teams .
Autopilot email marketing platform Autopilot differentiates themselves from the competitors with their ocular selling tools .

AutoPilot Features

Everything from AutoPilot ‘s e-mail editor program to their automation tool is set up to work via a drag-and-drop interface, making the system intuitive and easy to use .
AutoPilot offers collaborative tools to help your team work together effectively — it allows you to quickly parcel your exploit with your team, ensuring everyone is on the lapp page before you launch a campaign. And with the “ annotate & collaborate ” feature, you can promptly mark-up a customer journey and ask your team for feedback and aid .

AutoPilot Price

autopilot offers three plans which range in price between $ 49 and $ 249 that vary based on your total of contacts. There are three types of charge cycles including monthly, monthly with an annual commitment, and annual .

14. GetResponse

Best for ball-shaped electronic mail market audiences .
GetResponse email marketing platform GetResponse is a marketing automation service that ‘s available in over 20 languages .

GetResponse Features

On top of e-mail selling and automation, GetResponse besides offers a CRM, landing pages, and a complete webinar solution .
The service offers over 500 templates to help you get started with e-mail marketing and integrates with Shutterstock, giving you access to a creative library at your fingertips. besides, their drip campaign instrument is managed through a calendar interface, allowing you to see precisely when you will be reaching out to your leads .

GetResponse Price

There are four GetResponse plans that you can choose from ranging in monetary value from $ 15 to $ 99 per calendar month ( plus a custom-make enterprise-level option that requires you to reach out for a quote ). Pricing varies based on your list size and you can pay monthly or annually. Each plan offers a free trial so you can test out the service before investing .

15. Ontraport

Best for creating detail electronic mail commercialize campaigns .
Ontraport email marketing platform Ontraport offers a full cortege of marketing automation tools including ecommerce functionality for businesses with on-line stores .

Ontraport Features

Ontraport ‘s ocular campaign builder allows you to create detail campaigns to engage your consultation. You can create a crusade from scribble or solicit into the marketplace where they offer dozens of the most common market campaigns to choose from, including abandoned haul nourish or webinar sign-up and follow-up .
The avail besides provides insight into detailed reports so you can gain insight into your pipeline, traffic sources, and conversion timelines .

Ontraport Price

Ontraport offers four plans that range in price between $ 79 and $ 497 per month. No matter which plan you choose, you ‘ll receive one-on-one onboarding. The plans differ in price based on your number of contacts. You can cancel your monthly design at any fourth dimension and if you choose to pay per annum, you ‘ll benefit from a discount .

16. Flodesk

Best for creating visually appealing emails and landing pages from easy-to-use templates .
Flodesk email marketing platform
Flodesk is an low-cost e-mail provider that makes creating beautiful branded emails simple and comfortable .

Flodesk Features

Flodesk ’ s electronic mail building tools are intuitive and easy to use for beginners and electronic mail market experts alike. For those with creative businesses or strong ocular brands, Flodesk works like a design tool to craft on-brand emails and landing pages .
Flodesk besides offers tagging and workflow options that make creating electronic mail automations a aboveboard process, and integrations with tools such as Zapier and Shopify to streamline the different areas of your business .

Flodesk Price

Flodesk offers one plan with outright emails and contacts for a bland fee of $ 38 per calendar month. For annual subscribers, Flodesk costs $ 418 per class. Users can try Flodesk for free for 30 days .

Choose Your Email Marketing Service

Most e-mail marketing tools offer the essentials needed to craft a basic e-mail newsletter, but there are fewer options if you want a range of ace features such as complete customization, available support, and data analysis .
not to mention, as a seller, you might want to consider combining your electronic mail marketing serve with a CRM to give you even greater functionality that can impact your electronic mail selling american samoa well as early market sales, and serve efforts. But. ultimately, the best electronic mail market tool for you depends on your team ‘s goals and particular needs — then, review the options above american samoa well as the services ‘ product and pricing pages to get started .
Editor ‘s bill : This post was originally published in April, 2019 and has been updated for comprehensiveness .
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