11 Free email marketing tools to save you time and money

Marketing trends and channels evolve over time. While some trends come and go cursorily, one of the channels that has remained more or less the lapp is electronic mail. In fact, e-mail continues to be the circus tent channel for subject marketing with both B2C and B2B marketers. 87 % of B2B marketers and 77 % of B2C marketers use it to nurture their hearing .
It can even help you amplify your other marketing channels such as social. With that said, marketers still face a short ton of challenges in their e-mail market efforts. One of these key challenges is plainly the sum of time it takes to create a great looking e-mail from scratch. Without efficient tools, marketers may end up spending a batch of time creating and sending out emails that don ’ triiodothyronine precisely look stunning. This hinders productivity while dragging down your e-mail marketing ROI .
A fortune of companies settle for this situation because they ’ rhenium not ready to invest in a tool to simplify the process. however, email market tools don ’ metric ton necessarily have to be expensive. You can find batch of spare electronic mail market tools that can help you save time and money .
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Read on for our tilt of the top detached electronic mail market tools :
HubSpot, credibly best known for their marketing automation platform, recently launched a free electronic mail market creature that can support a draw of a little business ’ transactional e-mail needs .
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or merely promote current campaigns, HubSpot Email Marketing ’ s detached interpretation can do that. One of the best parts of HubSpot ’ s free electronic mail instrument is its still of use. The tool features a handy drag-and-drop ocular editor program, and it besides comes equipped with ready-made templates to get you up and running immediately .
What makes HubSpot Email Marketing stand out is, of class, its native integration with early HubSpot tools, such as the free-forever CRM. once you start an score, you get access to both tools so you can create a centralize contacts database, organize it in lists, and manage and track electronic mail performance .
hubspot email marketing tool
transmitter is one of the best free e-mail commercialize tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML cognition. Just choose from a template and customize it with elements like images, videos and textbook. You can even personalize your newsletters for each recipient role to create an even bigger impact .
Sender dashboard screenshot
Sender ’ s robust analytics feature is one of the top reasons why it ’ second on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It tied helps you build accurate buyer profiles based on your subscriber actions, so you ’ ll be able to optimize your existing e-mail scheme and craft compel offers .
Sendinblue is a marketing communication platform that features both e-mail market tools and extra functions such as customer relationship management and land page initiation. With over 70 design templates, Sendinblue ’ s electronic mail design functions make it easy to create a great-looking electronic mail. Plus, all of these templates are responsive, and you can preview your results to can ensure your blueprint looks the way you want on any screen format .
After you design your e-mail, you can use features like A/B testing and segment recipient role lists to take the manual campaign and guesswork out of optimizing your campaigns and targeting your ideal audiences .
sendinblue email editor
Omnisend is a advanced ecommerce marketing chopine that integrates all your communication platforms in one position. Its free plan includes only e-mail, but it ’ mho more than adequate to support the electronic mail market efforts of small and culture medium businesses. It allows you to automate your e-mail pitch using behavioral triggers and well meter your communications based on your customers ’ convenience .
You can utilize its comprehensive examination consultation insights to send out more relevant electronic mail market messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your electronic mail. You can besides include scratch cards, rebate coupon codes and endowment boxes to far optimize your e-mail performance .
Omnisend dashboard screenshot
SendPulse advertises itself as a multi-channel market platform, but its electronic mail market feature is the most popular. It comes with a long ton of professionally-designed e-mail templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right field clock time based on drug user behavior, event gun trigger and early variables.

SendPulse ’ s subscriber rate have is an excellent means to identify your most valuable subscribers. It lets you analyze the open and cluck rates a well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job function .
SendPulse subscriber rating
Benchmark Email is a great choice for an e-mail marketing cock to design responsive emails that look great no matter which device they ’ re viewed on. If you need to add images to your electronic mail, you can even edit the image correct on the platform. The electronic mail editor lets you add effects, stickers and text to efficaciously send across your message .
You have the choice to choose from tons of pre-designed templates based on industry, character and occasion. For the more HTML grok, you can even use the code editor program to build emails from scratch. The double view feature lets you see your electronic mail design as you ’ re editing it, which simplifies the hale electronic mail creation process .
Benchmark Email responsive design templates
Mailchimp is a leader in electronic mail selling tools that you ’ ve probably hear of. Their free plan provides you with basic e-mail market features such as e-mail universe and schedule. What makes this a great electronic mail marketing instrument is its smart recommendations feature, which provides you with valuable hearing insights to optimize your market efforts .
Designing emails on the chopine is slowly using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at all-important steps of the buyer travel, so you can easily send out welcome emails, rate confirmations, abandoned cart reminders and more .
Mailchimp content manager screenshot
sophisticated features like the landing page builder and the pop-up book customizer make MailerLite stand out among spare e-mail tools in the market. In summation to the basics like the drag-and-drop electronic mail builder, the joyride comes with a rich textbook editor and a built-in photograph editor program to create stun emails .
MailerLite email customizer
You can create reactive land pages to match the emails that you send, which will improve your chances of driving conversions. You can run separate tests on unlike variations of your e-mail to see what works best to drive clicks and conversions. MailerLite besides provides you with a comprehensive campaign report that contains important stats like snap rate, unsubscribe rate, open rate and more .
Mailjet comes with intuitive and collaborative tools to help you build effective electronic mail marketing campaigns. Customize any of the pre-designed templates and create reactive emails to impress any recipient role no count which device they ’ ra using. If you work with a team, you ’ ll love the platform ’ s real-time collaboration sport that allows for seamless collaboration .
This e-mail selling cock besides lets you add active content so you can create individualized and relevant emails for each recipient. This helps you get much better results out of your electronic mail selling campaigns. You can besides integrate the platform into your CRM and easily manage your mailing list through a individual dashboard .
Mailjet contact statistics
Moosend is an excellent electronic mail market creature that lets you automate insistent tasks and saves you time. You can design behavioral electronic mail campaigns based on your subscribers ’ information and/or activities. You can use its advance division feature to send highly accurate emails to each recipient, increasing open rate and click-through pace a well as ROI .
This creature provides you with a detail campaign operation report so you know precisely how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on critical information between different tools. It ’ s besides one of the only release electronic mail marketing tools that won ’ metric ton include its logo in your emails .
Moosend email performance report
EmailOctopus is a bare electronic mail marketing tool that runs on the Amazon SES infrastructure. While the release plan doesn ’ triiodothyronine offer as many features as some of the other free electronic mail market tools on this list, it does allow a bunch more emails per calendar month than most of them.

You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It besides integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools .
EmailOctopus email performance report

Bottom line

Most of these release e-mail commercialize tools come with robust features even without the need to upgrade to a paid design. modest businesses and marketers should be able to make the most of them while saving meter and money. even if you need to upgrade to accommodate your business needs, you ’ ll find that many of the paid plans are low-cost and compromising adequate to fit your budget .
If you ’ re merely starting out your efforts on this channel, check out our e-mail selling guide for more ideas on how to get the most out of your tools .

source : https://shoppingandreview.com
Category : News
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