Table of Contents
Before we dive into our list, we ‘re going to take a little time to answer some questions you may have about electronic mail market, why it matters, what an e-mail market platform actually is, and the features you should look for .
Email Marketing Software Overview:
Top 23 Email Marketing Software & Platforms
To create and execute your electronic mail marketing strategy successfully, you ‘ll need to find the best e-mail selling software platform for your business. here ’ s a front at the best 23 electronic mail market software platforms and what makes each a good pick .
Sendinblue is an all-in-one platform covering many occupation communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company ’ south mission is to help businesses meet their customers. They help you to focus on the authoritative tasks and put the pillow on automatic pilot with automation. You can create professional-looking emails in no time, using its electronic mail builder, but the magic trick is in the platform ’ s combination of features. With chew the fat, SMS marketing, Inbox, CRM and automations, you ’ ll find it easy to piece in concert smarter and more compel electronic mail campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract newfangled leads .
Key Features:
- A shared inbox so you never lose track of your customer e-mail history .
- 60+ responsive e-mail templates .
- Built-in CRM .
- built-in SMS and Chat .
- Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailor message .
- Facebook Ads for lead genesis .
Pricing:
Sendinblue is dislodge for up to 300 emails per sidereal day to unlimited contacts. Pricing starts at $ 25/month for astir to 10,000 emails .
EmailOctopus is a democratic electronic mail selling software platform that has a deputation to provide electronic mail market that ’ randomness simple, more intuitive, and better value than the contest. It offers templates you can customize in a drag and cliff editor, or you can begin your emails from strike. The app besides includes a landing page builder with everything you need to generate leads and grow your electronic mail number. Integrations are a drawcard for agile brands. many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive creature, specially for brands with ambitious goals .
Key Features:
- import existing subscribers and keep growing with customizable forms for your web site, or create arresting down pages to capture more subscribers .
- Start with a pre-designed template and customize it or build your own designs from rub .
- leverage electronic mail automation to deliver campaigns .
- Use insights and data to segment your subscribers into target audiences .
Pricing:
EmailOctopus offers a spare design for up to 2,500 subscribers and 10,000 emails per calendar month. Paid plans start at $ 20 per month .
apart from a standalone Service Bay product ( covering activities such as know old world chat, help desk reports, tickets, and more ), EngageBay offers three products :
- Marketing bay
- CRM & Sales Bay
- All-in-One Suite
Email commercialize is included in both the Marketing Bay and the All-in-One Suite, although CRM e-mail consolidation is separate of the CRM & Sales Bay. Their e-mail selling arrangement includes rich text format, a land page builder, email market templates, free electronic mail automation, and more .
Key Features of the Marketing Bay (most also Included in the All-in-One Suite):
- Marketing automation
- Email commercialize
- Email sequences
- Landing pages
- web forms
- SMS marketing
- Inbound market
- Site message
- Push notifications
- Contact division
- Email templates
- Bulk SMS market
Pricing:
EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite ( including both Marketing and CRM & Sales Bay options ) starts at $ 8.99 per month when paid biennially .
ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it ’ s feature fat. It includes features like opt-in forms, landing pages, electronic mail workflows, tagging systems, data management and list division, personalization, automation, and a batch more. ConvertKit besides comes with helpful integrations with early platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress .
Key Features:
- Automate your sales funnel to send contented to subscribers automatically, getting them prepped to make a purchase .
- Sell digital products with a creature built for creators .
- Change a url after the e-mail is already sent with Creator Pro .
- Create personalized e-mail commercialize campaigns .
- Building professional landing pages and sign-up forms .
Pricing:
ConvertKit offers a absolve design for up to 1,000 subscribers. Paid plans start at $ 29/month .
GetResponse is one of our front-runner e-mail selling platforms and it ’ s widely used by marketers across industries. It includes electronic mail automation, electronic mail templates, division, and personalization. There ’ s besides a neat Auto Funnel feature that provides a ready-made marketing funnel for e-mail selling campaigns. all in all, GetResponse packs a set of powerful features geared toward mark growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance .
Key Features:
- Autoresponders to send welcome emails, followups, educational series, and breeding leads automatically .
- One-click integration to run knock-down retargeting campaigns using Facebook Pixel .
- Website visitor tracking lets you send relevant communication based on page visits .
- Build landing pages for go and sales generation .
- Create paid ads for Facebook, Instagram, and Google .
Pricing:
GetResponse offers a 30-day free test. price starts at $ 15/month .
Omnisend is an all-in-one electronic mail marketing automation chopine that besides caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automatize emails, division, and the add electric potential of SMS. It includes pre-built automations for cart desertion, welcome series, transactional emails to help deliver streamlined buyer engagements .
Key Features:
- A library of templates makes it easy to create professional, stunning emails without coding that you can well customize to fit your trade name, total products, include dynamic discount codes, and save for your future campaign .
- An Automations Library with pre-built workflows for every step of your customer travel .
- Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for .
- Pop-ups and forms aid lead generations .
- Reports and analytics track sales and identify winning campaigns .
Pricing:
Omnisend is release for up to 15,000 emails per month / 2,000 per day. price starts at $ 16 per calendar month when paid annually. There are extra costs for SMS, although higher plans offer SMS credits .
AWeber is a bang-up e-mail commercialize platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop e-mail editor, templates, automation and workflows, A/B test, cleavage, autoresponders, and tons of integrations. Like others on our tilt, AWeber offers a land page builder. It ’ sulfur clean and drag-and-drop-based, making it comfortable to use for anyone who needs to quickly build and deploy a landing page along with an e-mail political campaign .
Key Features:
- AI-powered electronic mail template interior designer so you can create stunning branded emails quickly .
- Automate e-mail content initiation by broadcasting the latest posts from your blogs .
- aim campaigns to the correct people using tagging and active content .
- Drag and neglect down page builder .
Pricing:
AWeber is free for up to 500 subscribers. Pricing starts at $ 16.15/month .
ActiveCampaign is an low-cost e-mail marketing platform, making it great for small marketing teams and creators. It includes all the features you ’ five hundred expect like automation, cleavage, triggered emails, electronic mail funnels, autoresponders, A/B quiz, and scheduling. It besides includes more advance features like conditional contented, geotracking, managed deliverability, and multi-user edit. Geotracking shows you where your subscribers are from, and you besides get managed deliverability, and multi-user edit ( update multiple fields in an e-mail with subscriber data ) .
Key Features:
- division and dynamic content make it easy to customize your message and transport targeted emails to the right contact .
- Personalize your emails based on any contact data you have .
- A/B testing to find the best-converting emails .
- Use bare split testing to make your emails get more opens, clicks, and buys .
- Built-in land page builder .
Pricing:
Pricing starts at $ 9/month .
Drip is one of the more advanced electronic mail market platforms on our list and is the arrant option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create individualized marketing, segmenting your electronic mail number based on any issue of criteria like clicks, purchase history, e-mail opens, and more .
Drip besides integrates SMS commercialize, elevating it into a sphere few e-mail market platforms play. SMSs can be sent for a stove of engagements, from abandoned haul reminders to promotional deals .
Key Features:
- Ecommerce CRM lets you learn more about your customers so you can create targeted and personalized electronic mail marketing campaigns .
- Communicate with your customers no count where they are, from electronic mail to SMS to social and beyond .
- Connect your eCommerce store to Drip to collect revenue-attribution data so you can make better market decisions .
- SMS automation to drive engagement with buyers .
- cleavage and report on e-mail campaigns .
Pricing:
Drip offers a free test. pricing starts at $ 19/month .
MailerLite is a firm rival in the creators and small-medium occupation bracket. It includes the basics you need for successful electronic mail market like surveys, automation, popups, and landing pages. MailerLite besides integrates with dozens of eCommerce platforms and marketing tools you ’ re credibly already using .
At a glance, it appears to be one of the more understate platforms, and this is largely due to it ’ sulfur clean design. But that ’ randomness besides what makes it knock-down. Everything about the platform is geared towards increase, from eCommerce campaign functionality to automation, division, promotional pop-ups, and the ability to create landing pages .
Key Features:
- A web site builder and down page builder for promptly web asset builds .
- Pop-ups and embedded forms help you bring in more leads .
- Personalize your campaigns using boost target features .
- Test, experiment, and streamline your emails to improve your e-mail marketing benchmarks .
Pricing:
MailerLite is free for up to 1,000 subscribers and 12,000 emails per calendar month. pricing starts at $ 10/month .
Keap is technically a customer kinship management service, but it has robust electronic mail marketing, automation, and sales tools, earning it a spot on our number of the best electronic mail marketing platforms. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other front-runner business tools and apps. The true power of this chopine is it ’ second automation and CRM. These help you turn current customers into repeat customers, and they are comfortable to navigate. Keap besides integrates with your early favorite business tools and apps, making it a smart motivate for little eCommerce brands with a growing MarTech stack .
Key Features:
- Advanced market and sales automation, customizable campaigns, and app integration to world power growth .
- automatically appropriate newly leads, assign tasks, and trigger personalized messages .
- Manage your contacts and leads in Keap and sync your Outlook and Gmail .
- gross reports and analytics help drive smarter post decisions .
Pricing:
Keap offers a free trial. price starts at $ 79/month .
ceaseless Contact helps you create e-mail market campaigns like a pro. It includes a smart e-mail editor that makes it easy to customize and design great-looking emails that stand out on every device. IOther features that make it a catch for smaller brands and non-profits include automation, social commercialize for lead generation, and the ability to build websites and landing pages. changeless Contact besides has specialized e-mail commercialize for eCommerce tools to help your on-line store turn. You can upload liaison lists from Excel, Outlook, Salesforce—or wherever you store your contacts .
Key Features:
- A bright e-mail editor program to design professional and aesthetically pleasing emails .
- Email selling automation, including a welcome e-mail for new subscribers, triggered e-mail series, contact cleavage, resend emails to non-openers, and herculean list-building tools .
- Smart eCommerce tools-and results, including segmented and automated emails .
- Website and land page builder .
- Social selling for posting ads, scheduling subject and tracking performance .
Pricing:
constant Contact offers a one-month barren trial. price starts at $ 20/month .
Mailchimp is one of the most accomplished e-mail market platforms out there. It ’ s peculiarly well-suited for beginners and startups and offers tools like email automation, data cleavage, templates, personalization, A/B testing, spark advance capture forms, and integration with CRMs .
While it started as a strictly email-focused solution, the platform offers much more today. You can build a free web site, buy a domain, produce paid ads and landing pages, publish social media posts, and send printed postcards to any finish in the earth .
Key Features:
- Get predictive insights about your contacts so you can personalize your market .
- Personalize person subject blocks within your emails with active contentedness .
- Design personalized customer journeys using conditional logic and ramify points .
- A/B testing to identify high-converting messages .
- Website and land page builder .
Pricing:
Mailchimp offers a complimentary plan for up to 2,000 contacts and one audience. Paid plans start at $ 9.99/month .
SendX is low-cost, intuitive electronic mail marketing software that you can use to design, schedule, and cut electronic mail campaigns, driving sales from your emails. You can upload an opted-in electronic mail list, send circulate electronic mail campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your electronic mail commercialize with a herculean rules-based interface based on user activeness, consultation division, and more .
Key Features:
- Design, agenda, and track e-mail campaigns, automating with a herculean rules-based interface when relevant .
- Build your electronic mail list using high converting e-mail pop-ups forms, inline forms, and landing pages to own your audience .
- Create land pages for go generation .
- Design emails without HTML. SendX drag and drop editor is meant for marketers to design professional-looking emails with ease .
- Click heatmap for e-mail campaign shows where subscribers are based .
Pricing:
SendX offers a 14-day detached trial. pricing starts at $ 7.49 per calendar month when paid annually .
SendPulse is a multi-channel e-mail and messenger market platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive solid and more betroth brand experiences for buyers .
SendPulse lets send different types of messages individually or combine them with Automation 360. It includes a suite of electronic mail market tools, helping you to collect users ’ contact information, create responsive templates, and set up automated flows .
Key Features:
- A drag and drop editor program to create responsive emails without any HTML cognition, including 130+ templates .
- trigger emails to nurture leads in every stagecoach of your sales funnel, and convert them into paying customers .
- A form builder to create a pop-up book, embedded, or floating subscription form on your web site to collect e-mail addresses and early information from your visitors .
- SMS and web advertise notifications for star genesis .
- Built-in landing page godhead .
- Built-in CRM .
Pricing:
SendPulse is release for up to 15,000 emails to 500 subscribers. Pricing starts at $ 5.28 per month when paid annually. There are extra costs for extra market channels .
Freshworks CRM is a full-featured marketing automation solution for your occupation that includes e-mail commercialize. It has tools for you to engage and convert your consultation from subscribers into paying customers with e-mail campaigns, so you can provide relevant information at the correct prison term and deliver integrated campaigns that improve conversions .
Admitingly, this is a CRM first, but that ’ s what makes it a brawny platform. Its CRM functionality helps brands gather in-depth customer insights, making market campaigns all the more solid. Automation besides powers lead genesis and nourish, and can send invoices or help generate recurring gross via electronic mail reminders to subscribers .
Key Email Features:
- Build emails from rub effortlessly with an easy-to-use drag-and-drop editor, or choose from a huge collection of templates to create design-rich emails that complement your message .
- Send emails that talk to your audience with personalization and can bring in more conversions .
- Gain detailed campaign performance with analytics .
- Automate welcome emails, invoices, reminders, and more .
- section customers .
- Build journeys to automate emoail communication and leverage personalization throughout a customer ’ sulfur lifecycle .
Pricing:
Freshworks CRM offers a 21-day complimentary test. price starts at $ 29/month for the Marketing Cloud when paid annually
Bitrix24 aims to replace many services and apps with a single ecosystem for your commercial enterprise to work in. Its tools cover communications, tasks & projects, CRM, contact center, and web site. Bitrix24 ’ s electronic mail platform comes with webforms, SMS and blink of an eye message market, and Facebook, Instagram and Google paid ad functionality.
Yes, this makes Bitrix24 sound like a large and clunky tool, but it ’ second far from it. Brix24 has a relatively easy-to-navigate interface, and with features like a built-in CRM, creating herculean electronic mail market campaigns is a goal well within range .
Key Email Features:
- many channels, one contact plaza : sociable networks, mobile messengers, electronic mail, telephone, web site live new world chat, web site forms .
- Contact center reports ( natural process by channel, activity by day/time, average reaction time, customer satisfaction, supervisor ratings, custom-made reports ) .
- marketing and sales, including e-mail market .
- Google Ads remarketing capabilities .
Pricing:
Bitrix24 offers a release starter business creature determine that includes a basic determine of Contact Center tools. Plans start at $ 13.52/mo .
User.com is a individual workspace providing you with easy-to-use so far very robust tools for market, sales, management, and back teams. marketing can use it to upgrade your brand ’ second communication across channels, planning diverse paths for multiple customer segments and let automation take over the subcontract. User.com offers personalized and tailored emails, sending the good electronic mail to the correctly telephone receiver at the right consequence .
Key Email Features:
- Utilize defined snip tags to make your message more specific to the person .
- Plan your agenda and set up future promos .
- Personalize e-mail artwork .
- track open rates, click-through rates, and unsubscribes ; see all your campaigns ’ analytic results immediately .
- Use unified subsciber data for fresh campaigns .
Pricing:
User.com offers a complimentary plan with a basic laid of features. Email market is only included in the Business and Premium plans that beginning at $ 49/mo .
direct Mail for Mac enables you to create and send great-looking e-mail newsletters. You can use it to compose, grow, track, send, collaborate, and automate your emails. Whether your emails are newsletters, announcements, or promotions, Direct Mail is confident you will find the perfective template, and you can customize up to 18 fields. It includes a built-in effigy editor, a Design Test feature to see pixel-perfect screenshots of your message rendered in over 50+ e-mail clients and live previews that update as you type
Key Features:
- Grow your mailing list by adding a subscribe imprint to your web site that automatically syncs with directly Mail and integrates with your company ’ mho Facebook Page. alternatively, swiftly import all of your contacts from other apps .
- Send emails to large lists in a matter of seconds without having to worry about bounces and deliverability issues .
- Autoresponders that are highly customizable and easy to use. Let your subscribers know they ’ re crucial to you by sending them a celebratory wish, or a special promotion, every year on their birthday .
- See reports on crusade performance .
- Collaborate with colleagues to build electronic mail campaigns .
Pricing:
target Mail for Mac is loose for up to 150 emails/mo. Plans start at $ 15/mo .
Emercury is is a strong rival in the small-to-medium bracket. It ’ sulfur packed with a host of features that push it north of the spectrum. It offers an easy-to-use HTML editor and a dredge and fell template editor program to personalized messages, forms and an autoresponder. Automation is available in the form of Emercury ’ s Journey Builder, a tool that helps you breeding leads using triggers. Emercury enables you to sync your data with over 2,000 sales and commercialize tools, teamwork apps, forms, customer support platforms, social media, and more .
Key Features:
- Create responsive emails with a real-time drag- & -drop template editor program. Start from start or use one of their templates .
- An easy-to-use form-builder for your web site that gives you what you need to design a form with customizable fields and then show the human body at the right time .
- Managing contacts with still : metameric lists, majority unsubscribe capabilities, suppression lists, tagging subscribers, a robust search serve, and a never-email tilt .
- Create automated lead foster campaigns .
- A/B testing to find the best e-mail message .
Pricing:
Choose between subscriber-based price and CPM price. Prices start at $ 67/mo, with a 15 % discount for non-profits and a 10 % rebate for annual plans .
With HubSpot, you don ’ t need any plan skills to create individualized, professional-looking emails. One of its most attractive features is that as it ’ mho besides powered by HubSpot ’ mho CRM, you have access to accurate customer data that you can use to customize your emails. To customize your emails further, you can besides turn to its market where you ’ ll find templates that are proven to convert. You can then use its drag-and drop editor program to change the layout and elements like calls to action .
Key Features:
- A/B testing to create the best e-mail message .
- Built on the HubSpot CRM platform .
- A drag-and-drop template editor program .
Pricing:
Pricing starts at $ 50 per calendar month ( when billed monthly ) and includes 1,000 market contacts. If you need extra selling contacts, it ’ randomness sold in increments of 1,000 from $ 50 per calendar month .
Moosend is a bang-up solution for smaller businesses as it has a generous spare plan. even if you don ’ thymine want to sign up for its Free plan, you ’ ll find that it ’ s one of the most low-cost options .
It ’ s besides one of the better choices if you want to implement personalization. With it, you can segment your e-mail lists based on different customer demeanor. This way, your emails will be very relevant to your subscribers which will help you to stand out .
It can besides be utilitarian if you want to grow your electronic mail tilt as it offers custom sign-up forms. once you have a hearty list, you can take advantage of its electronic mail market automation features and create workflows so that your emails are sent at the optimum time .
Key Email Features:
- A/B testing to measure engagement .
- Data analytics to track unsubscribes, opens, clicks, social shares, etc .
- More than 40 free reactive templates .
- Straightforward to customize templates .
Pricing:
- Moosend offers a complimentary design that includes sign-up and subscription forms american samoa well as report and analytics. For more features like transactional emails, you need to sign up for its Pro plan that starts at $ 10 per calendar month when billed monthly .
Two things that stand out about Campaign Monitor are its beautiful e-mail templates and customer military service. With its e-mail builder, you can customize elements like discolor schemes and fonts to ensure sword consistency. You can besides get access to millions of free photos via Unsplash to let your emails stand out even further .
It ’ randomness besides a great choice if cleavage is key to your electronic mail market strategy. You use the customer data that you ’ ve already collected to create hyper-targeted segments and personalized emails .
Key Features:
- Link Review creature that will automatically search your electronic mail for hyperlinks that might be broken or outdated .
- A ocular travel designer to create more timely emails .
- A full analytics suite and actionable insights .
- seamless integration with hundreds of third-party apps .
- Sign-up forms .
Pricing:
Pricing starts at $ 9 per calendar month. If you need more than its kernel features and the ability to send inexhaustible emails, you need to sign up for its Unlimited design that starts at $ 29 per month .
Why Does Email Marketing Matter?
As we ‘ve already mentioned, e-mail market has one of the best return on invested capital of any market channel. Despite the fact that e-mail commercialize has been around for decades, it still earns an ROI of 4200 % —for every $ 1 you spend on e-mail selling, you have the potential to earn back $ 42 in retort. Some reports even put electronic mail marketing ROI close to 54 % ! When you consider that about 4 billion people around the world consumption electronic mail ( Statista ), this is n’t a surprise. With such a large consultation spread across unlike demographics, it would be shocking if e-mail commercialize did n’t have a big ROI. ROI apart, electronic mail selling helps you reach more customers and subscribers, increase your sales, and improve post recognition .
No matter your diligence, email selling will help you get your marketing message out to the mighty people and gives you a way to stay connected with your target consultation after they ‘ve left your web site. here are a few more reasons why your stigmatize should be using e-mail marketing :
- Loyalty. Email gives you the chance to get web site visitors back to your web site again and again. And people who come bet on to your website are more probably to become customers than those visiting your web site for the first clock time .
- Returning visitors. about 97 % of the people who visit and leave your web site will never come back. That ‘s a sober up statistic for most on-line businesses. however, by building an e-mail list, you can encourage repeat visitors ( and increase our first fastball bespeak, commitment ) .
- Increased revenue. Email marketing gets excellent conversion rates. Barilliance reports that the average conversion rates for electronic mail selling in 2020 were 15.11 %. Plus, purchases resulting from electronic mail marketing campaigns tend to be larger .
What’s an Email Marketing Platform?
now that you ‘re convert e-mail market is worth it, you ‘re probably wondering what an electronic mail marketing platform actually is and why using one matters. An e-mail commercialize platform is a software that lets you create and manage your electronic mail market campaigns. Simple enough, right ?
Email selling platforms are typically SaaS ( Software as a Service ) tools that are cloud-based. A high-quality e-mail market platform makes it easy for you to send out any e-mail communication, from electronic mail newsletters to promotional emails to abandoned cart convalescence emails .
What Should Email Marketing Platforms Do?
Your electronic mail market platform should ultimately make your life sentence easier, helping you automate your emails and marketing campaigns and making it easy to create beautiful and engaging emails to send to your customers and subscribers. We recommend looking for these six features when choosing the best electronic mail market platform for your stigmatize :
User Interface
Email commercialize platforms are supposed to make the life sentence of an e-mail seller easier. Look for an electronic mail marketing chopine that has an easy-to-use interface with a low teach bend to ensure that you ‘re able to utilize all the features you need quickly and easily. A drag-and-drop electronic mail editor program is a fantastic feature to have. And, if you have electronic mail designers, you ‘ll want to choose a platform that allows for HTML electronic mail templates. If you do n’t have people to design your emails, make sure that the electronic mail marketing platform you choose has a solicitation of templates you can customize to create emails that showcase your post .
Segmentation
Email division dramatically increases the ROI of your e-mail campaigns. You can create target market campaigns and promotional emails for the specific audiences that will be most concerned in them based on demographics, location, behavior, and more. Some electronic mail commercialize platforms even operate on AI and machine eruditeness so the software can evaluate drug user behavior in real-time and fine-tune your e-mail campaigns on the fly .
Personalization
cleavage is authoritative if you want to personalize your electronic mail market campaigns. And you decidedly want to personalize your e-mail commercialize campaigns. Find an e-mail selling platform that includes blend tags to make it easily to personalize your electronic mail subject lines angstrom well as the electronic mail copy. There are evening some electronic mail market platforms that use active content so you can create and send a single electronic mail that mechanically includes certain message depending on the section the electronic mail is being sent to .
Automation
Email market has a lot of moving parts, many of which are manual, insistent tasks. fortunately, many of the best e-mail selling platforms include automation features that can help you save tons of time. Email automation includes things like electronic mail schedule, delivery receipts, engagement track, text analytics, role-based account entree for your marketing team, and even intelligent segmentation/re-segmentation based on reaction to your e-mail market campaigns .
Testing
One of the most crucial steps to take to ensure that your e-mail market campaigns are getting the best return on invested capital is testing. Many of the top e-mail market platforms include A/B and split testing functionality that lets you test unlike elements of your marketing emails against one another to ensure that you have the best possible combination of national lines, copy, calls to action, e-mail design, and format .
Reports and Analytics
There are several electronic mail selling benchmarks you ‘ll want to track to ensure that your electronic mail marketing is meeting your goals. however, tracking this information manually can be a full-time job. Choose an electronic mail market platform that includes report and analytics so you can track exposed rates, click-through rates, bounce rates, and more .
Extras Features Available Today
basic functionality away, there ’ s a newly wave of features that are becoming increasingly available. When added to email market software, these features transform platforms from e-mail market platforms and into enhanced market communications solutions. There ’ s besides a adept casual that you ’ ve seen them promoted before. These features are :
SMS Marketing
SMS services weave into e-mail commercialize allow brands to engage buyers at different points in the buyer ’ second travel. As a permission-based promotional joyride, SMS selling is besides highly effective. SMS loose rates can be american samoa high as 98 %, are shorter and easier to reply to, and 75 % of consumers are comfortable with the estimate of receiving SMSs .
When SMS paired with a strong e-mail marketing campaign, brands can create a well-orchestrated and layered communications strategy .
Website and Landing Page Builders
Website and bring pages are a quintessential component of on-line market. They ’ re necessary for promoting products, services, and construction e-mail lists. And while there are third-party tools that can integrate with electronic mail market platforms via plugins and scripts, using one tool that does email and can build and host landing pages is better. today, most e-mail market platforms offer land page builders that are easy to use and raw cheaper than spending money on a third-party tool .
Built-in CRM
CRMs have always been more of a sales joyride but that ’ s changing. As the lines between sales and commercialize confuse, brands have started paying attention to all the data CRMs can collect. Using enrich profiles, marketers can deliver personalized emails and contentedness, something consumers want more of .
Website Personalization
Website personalization allows marketers to deliver alone buyer experiences. And this is critical today. ampere much as 88 % of marketers have seen improvements in customer experience from personalization, while 72 % of consumers will lone engage with personalize messaging .
Website personalization allows brands to deliver buyer-specific message in the moment. From the right web log post to help buyers along their travel, to a discount coupon for those quick to make a purchase, you can present buyers with target market engagements that increase conversions .
Digital Advertising
Paid ad creation tools streamline commercialize tasks. Like built-in CRM land page and web site builders, paid ad creation tools make it easier to track and measure conversions in one platform. nowadays, email marketing platforms allow you to create ads for social media and search engine platforms .
Chat and ChatBot Functionality
Chat isn ’ t a new technology but it ’ mho transforming the way brands betroth buyers. As the estimate of colloquial marketing grows, integrating old world chat into an e-mail market platform doesn ’ triiodothyronine seem farfetched. With chat, brands open a door to concerned buyers, and with smart electronic mail automation, those buyers can be guided along a path to a sale much quicker .
Which Platform Should You Choose?
There ’ sulfur much to consider when picking a platform. To help, we ’ ve identified a list of 14 categories. They cover little, medium and enterprise recommendations. We besides dive into which platforms are well suited for eCommerce brands, which are easiest to use, deliverability numbers, and more .
1. Recommended Email Marketing Platforms for Creators and Small Business
little businesses frequently have to balance affordability and functionality more than most. But that doesn ’ triiodothyronine mean you have to lose out on functionality. To strike a balance wheel between both, here are three platforms we ’ ve found to be the best for small businesses and soloprenuers .
Each platform allows you to send personalized emails, build landing pages, is easy to use, comes at a bang-up monetary value, and allows you to scale as your mark grows :
ConvertKit – arrant for driving betrothal and sales
Mailchimp – ideal for modest businesses, creators and rolling out paid ads
Aweber – A ache choice for humble businesses that want dependability and a scavenge platform to work in and automation
here ’ s a snapshot of key features platforms in this segment offer :
| Feature | ConvertKit | MailChimp | Aweber |
| Email Builder | Yes | Yes | Yes |
| Landing Page Builder | Yes | Yes | Yes |
| Campaign Builder | Yes | Yes | Yes |
| Automation | Yes | Yes | Yes |
| Autoresponder | Yes | Yes | Yes |
| Price* | $ 29/mo | $ 9.99/mo | $ 16.15/mo |
2. Medium Business Email Marketing Platforms to Use
Our research points to medium-sized businesses wanting greater dependability, functionality, and that pricing international relations and security network ’ t a major drawback if these requirements are met .
These platforms make out list of the best for medium businesses along with features that make them good choices :
- Drip – A potent solution for small-medium eCommerce businesses, offering SMS, segementation functionality, and tax income attribution
- Keap – smart automations and CRM functionality allows email personalization based on CRM fields
- SendX – Advanced electronic mail sequences and a chink heatmap
In addition to all features offers by platforms in the little business segment, here ’ s a snapshot of cardinal features platforms in the medium business segment offer :
| Feature | Drip | Keap | SendX |
| Built-in CRM or integration) | consolidation | built-in | built-in |
| Click Heat Map | No | No | Yes |
| CRM Profile-Based Personalization | Yes | Yes | Yes |
| Revenue Attribution | Yes | Yes | Yes |
| Price* | $ 19/mo | $ 79/mo | $ 7.49/mo |
3. Enterprise Email Marketing Platforms Worth Testing
Larger brands require dependability, particularly as they run multiple campaigns. While most platforms offer exchangeable features, those targeted at large businesses are more robust and put up promote features .
hera are three platforms outdo suited for large businesses :
- SendPulse – Includes multi-channel integrations and automation that allows for better buyer date
- User.com – build up with user engagement as a core affair and enables personalization based in unite CRM data
- ActiveCampaign – herculean for segmenting lists and using dynamic content to customize emails
4. Recommended for eCommerce
eCommerce electronic mail commercialize is inactive e-mail selling, but brands trust on a solicitation of connected features. here ’ s our tilt of essential features and the platforms that we recommend for eCommerce brands .
| Feature | Drip | Omnisend | MailerLite |
| Landing Page Builder | No | Yes | Yes |
| Campaign Builder | Yes | Yes | Yes |
| Automation | Yes | Yes | Yes |
| Autoresponder | Yes | Yes | Yes |
| Segmentation | Yes | Yes | Yes |
| A/B Split Testing | Yes | Yes | Yes |
| Revenue Attribution | Yes | Yes | Yes |
| Price* | $ 19/mo | $ 16/mo | $ 10/mo |
5. Best Overall Integrations
We live in a world where apps have to talk to each other. These electronic mail platforms offer the best overall consolidation and platform experience :
| Email Marketing Platform | No. of Native Integrations | Type | App Integerations |
| ActiveCampaign | 384 | spare | position |
| Drip | 108 | free | opinion |
| ConvertKit | 107 | free | view |
6. Top Retargeting Platforms
Retargeting international relations and security network ’ t the beginning thing that comes to mind when considering which platforms to choose, but it ’ s a knock-down feature. Email market platforms have begun to offer pixels for major platforms to help brands remarket to subscribers. here are platforms with the best retargeting options :
- GetResponce offers a social media platform ad creation joyride. It ’ s an extension of Facebook and Google ’ randomness platforms, allowing you to create ads for both platforms ( including Instagram ), and provides retargetting options .
- Bitrix allows Google, Facebook and Instagram ad creation. These options are integrations using GA Connector. You can leverage Facebook and Instagram Lead Ads, and create Google Search Ads. Remarketing capabilities are available for each ad chopine .
- Mailchimp provides a tool that mirrors Facebook and Google ’ s ad creation platform. With it, you can develop ads and pixels for remarketing opportunities .
7. Best Survey Tools
Surveys are a quintessential creature for businesses. Put them together with electronic mail and you ’ ve got an about perfect jazz band for finding out what your buyers think and want. While few platforms offer built-in surveil tools, we ’ ve found that integrations are your best bet right immediately. Integrations with more advance review apps allow for a across-the-board, bug-free feature set .
here ’ second our tilt of the best e-mail platforms with survey tools :
| Survey Functionality | Mailchimp | MailerLite | SendinBlue* |
| Built-in or Integration | Built-in & Integration | built-in | SurveySparrow |
| Polls | Yes | Yes | Yes |
| Conversational Forms | Yes w/Integration | Yes | Yes |
| Embedded Surveys | Yes | Yes | Yes |
8. Best Templates and Builder Functionality
Great UI and UX are critical nowadays. Our top three make the list for overall feel when build up emails and working with templates. They each offer a clean and intuitive feel, and you ’ ll never wonder off or get frustrated trying to get stuff done. here ’ s a spirit at what the best e-mail market platforms offer in the wrinkle of templates and builder functionality :
| Builder Features | ConvertKit | MailerLite | ActiveCampaign |
| Type of builder | Drag-and-Drop | Drag-and-Drop | Drag-and-Drop |
| Number of Templates | 9 | 47 | 125+ |
| Customizable | Yes | Yes | Yes |
| HTML& CSS Access | Yes | Yes | Yes |
9. Best List Management
List management best practices often provide a great manage of value. But when in your platform, you need features to help identify who you ’ rhenium emailing to generate positive results. While not all platforms listed include features like predictive commerce insights and predicted demographics, they make the list for their ease of use and functionality .
It ’ south besides deserving noting that while division includes division by demography, features like predicted demographics and predictive commerce insights differ. The former relates to pooled data via a big consultation across an e-mail platform ’ second base. The latter offers predictive insights on future purchase behavior .
| List Management Features | Mailchimp | Omnisend | MailerLite |
| Tags | Yes | Yes | Yes |
| Segmentation | Yes | Yes | Yes |
| Behavioral Targeting | Yes | Yes | Yes |
| Predictive Commerce Insights | Yes | No | No |
| Predicted Demographics | Yes | No | No |
10. Easiest to Use
UI and UX make or break products. Email market platforms balance a collection of features, and much, the more they offer, the more complex it is to make a chopine easy to use. We ’ ve found the follow three platforms to be the easiest to use with a feature that stands out for us. They aren ’ thymine just intuitive, they ’ re besides easy to use if you get stuck and need help from an on-line cognition base .
- Mailchimp: E asy to navigate through all features and gives you access to specific tools on your account home page .
- Omnisend : Offers a houseclean e-mail and political campaign builder .
- SendPulse: P rovides an easy-to-use drag and drop political campaign builder .
11. Value for Money
Affordability is subjective. surely, you could opt for the cheapest solution with the most features, but your choice may not do everything you need it to do well. We ’ ve stacked all platforms and here are three we think offer the best value for money in each segment :
- Creators : ConvertKit – elastic and built with all you need to grow your business
- Small business : MailerLite – feature rich and intuitive. From $ 10/mo .
- Medium Business : Mailchimp – Easy to use and scale with your brand. From $ 9.99/mo
- Large businesses : SendPulse – powerful have set and robust platform. From $ 5.28 /mo
eCommerce ( small, medium and big businesses ) : Drip – Best tax income attribution and offers SMS commercialize to drive campaign battle. From $ 19/mo
Email Marketing Software Cost Estimator
Number of Subscribers
monthly Subscriber Growth
How patronize do you send newsletters
period
frequency
Key Metrics
New Subscribers
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in 12 Months
total Subscribers
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in 12 Months
Emails Sent
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in 12 Months
Months
Subscribers
Emails
ConvertKitSendPulse
Amazon SES
MailChimp
SendinBlue
ActiveCampaign Lite
Aweber
Campaign Monitor
1
$135,5
5,35%
12. Best Analytics and Reporting
The best e-mail market campaigns are derived from actionalble data. nowadays, that data changes flying. Email selling platforms need to be able to not entirely accumulate data but besides present it all in a manner that ’ second slowly to understand and use. Platforms we ’ ve found to offer the best analytics and reporting are :
- ActiveCampaign : Provides clean and clear results, giving you fast insights on campaign operation
- Mailchimp: Offers predictive analytics on commerce customers
- MailerLite : Provides all you need to track operation down to email clients your subscribers use
13. Best Onboarding and Support
While most platforms are not complex, some require hand-holding to get started. dear onboarding makes you want to learn more and succeed with your choice. These platforms offer the best combination of support we ’ ve witness .
| Service | ActiveCampaign | ConvertKit | Keap |
| Onboarding | Yes | Yes | Yes |
| Dedicated Account Manager | Yes | No | Yes |
| On-Demand Training | ActiveCampaign University & Study Hall | exempt Course Library | customer & Resource Webinars, Events |
| Telephonic Support | Yes | Yes | No |
| Email Support | Yes | Yes | Yes |
| Chat Support | Yes | No | Yes |
| Online Knowledge Base | Yes | Yes | Yes |
| User Community | Yes | Yes | Yes |
14. Top Picks for CRM and Email Automation
Email automation is a given today and offered by about every platform. What makes these stand out is how other key features compliment automation. CRM integration helps with personalization, and division makes for smarter, more target market, powered by drip e-mail selling. Add tagging and gross attribution, and you can pinpoint how much customers spend .
here are our top picks for automation along with why :
- ConvertKit is the perfect tool for creators who need to cursorily create campaigns and let automation do the rest
- Drip’s tax income attribution and eCommerce-first platform design and integrations with eComm platforms makes it a herculean cock for eCommerce brands .
Keap is powered by Infusionsoft, making it a firm automation chopine. You can handle everything from payments to tracking sales via a grapevine .
| Feature | ConvertKit | Drip | Keap |
| CRM Integration | Yes | Yes | Yes |
| Segmentation | Yes | Yes | Yes |
| Tagging | Yes | Yes | Yes |
| Revenue Attribution | Yes | Yes | Yes |
| Drip Campaigns | Yes | Yes | Yes |
How to Choose the Best Email Marketing Software Platform
Picking the right field joyride can be a small daunting. As you can tell, there ’ s a distribute to consider when shop for your electronic mail chopine. A smart way to pick your adjacent platform is to create a list of what your brand needs and wants to accomplish with e-mail marketing .
To help, we ’ ve created this easy-to-follow 3-step framework you can use :
Establish Your Goals
Email market is contribution of a larger goal : market success. Finding a creature that will help get you there is better done by identifying your goals. hera are the most common goals marketers aim for .
- Increase afford rates
- Improve chatter rates
- leverage automation
- Drive site traffic
- Create more individualized customer journeys
- Integrate e-mail with CRM for enrich profiles
- nourish leads
- Increase leads and sales conversions
- In-depth analytics with gross attribution
While these are influenced by other factors, like creative capacity and aligning, email market software can besides influence how well you can deliver creative contented. For example, if you need more than precisely segments of customers, CRM integration is a must-have. If you need to know how much a customer spends with your brand, tax income attribution by customer isa feature you ’ ll motivation .
Match Features to Goals
With an estimate of what you want to achieve, it ’ sulfur time to find platforms that offer what you ’ ra looking for. There are hundreds of platforms out there and the only way to develop actionable intelligence is by gathering data. Create a spreadsheet with what you want and add platforms you find to it .
Pick The Right Plan
Email marketing plans include a few park elements. here ’ s a look at what to expect when aligning your budget to your creature of choice :
Pricing Options
typically e-mail platform pricing comes in two options ; monthly and annual. monthly price is besides typically based on a pay-as-you-go model, meaning no situate contracts, and you can cancel at any time .
annual plans require a little more attention. These come with discounted monthly pricing and are paid for upfront. A word of advice : where possible, test your raw platform before committing to an annual design. Demos are great, but we recommend trials that offer all functionality you need. This direction, limitations are identified before you ’ re locked into a year-long commitment .
Subscriber Counts
Plans are besides much based on how many subscribers you have. As a transactional business, e-mail commercialize platforms use the number of subscribers and emails you ’ ll send as a standard of how much to bill you for access to features and functionality .
Frequently Asked Questions
Is there a list of email marketing software?
Yes. This web log post includes a list of 20 platforms with a collection of key features for each .
What is email marketing software?
Email marketing software is software used by marketers for a assortment of purposes. These include design and producing custom-made electronic mail messages, growing subscriber lists, generating gross, tracking electronic mail campaign operation, and more .
Should I use on-premise email marketing software?
On-premise electronic mail market software can be more expensive than cloud-based e-mail market software. On-premise solutions come with hardware and software costs, and the command processing overhead time of technical staff to maintain both. obscure solutions are priced for a laid tip that ’ south more low-cost and does not come with the add overhead.
Which email software is the best?
Email software platforms are designed to provide a scope of features. From eCommerce promotions to list build, some platforms are besides good suited according to business size. To find the best solution for your business, see our section titled “ How to Choose an Email Marketing Platform ” .
How does email marketing software work?
Email market software allows brands to create and send emails in bulk to many subscribers. Without electronic mail market software, brands would not be able to perform key tasks required to deliver emails, maintain e-mail lists with ease, track the potency of electronic mail marketing campaigns, and more .
Why use email marketing software?
Email market software includes a solicitation of features that help businesses create targeted e-mail message that can be delivered to subscribers. As partially of a larger selling scheme, e-mail market requires a dress of electronic mail marketing software features like automation, list division, personalization, report and analytics, and more to be successful .
