If you’re running a business, then you’re mostly well aware of the feeling of excitement, nervousness, and being overwhelmed. Being an entrepreneur means you’re always on your feet dealing with new stuff, which is super exciting but also scary because you’re prone to committing new mistakes. If you’re a newcomer in the e-commerce industry, you need a little help to make sure you’re always on the right track.
We’ve listed down a few tips for you below that you can use to run your new store with high efficiency and clarity. Check them out!
- Create a schedule for consistency
You must follow a consistent schedule if you want to see results. Create a schedule and include every possible task and operation to make sure you check back with your customers on time. If you have a content posting schedule, make sure to commit and keep posting on days your content pieces will perform well. This is one way to earn customer loyalty. Your customers will slowly learn about your consistency and always check back at the same time to make sure they don’t miss out on any posts or updates! You will lose customer loyalty the second you become inconsistent.
- Don’t neglect the power of influencers
It will take you a few good months to establish your business as a brand online and garner attention from influencers. And finding the right and relevant influencers to collab with might take you an even longer while. Sign up on platforms like Famebit to connect with the best influencers for your brand. You don’t want to pay an influencer a lot of money when they’re not making you any sales. Make sure you don’t spend your time and energy in the wrong place and invest in a reliable internet connection like Wave Broadband to connect with influencers!
- Create an aesthetic website
You need to create a website that is visually appealing to potential customers. Instead of cluttering empty white spaces with blocks of text and visual elements, let it be. Focus your attention somewhere else like product pages and add multiple product images in different lighting and angles to make it easier for customers to comprehend and purchase. Add visuals in the form of GIFs, videos, animations, and images. A visually aesthetic-looking website that is easy to navigate is usually the first step to landing customers.
- Be specific with your product line
When you’re growing your store and adding in more products, try to be more specific and divide your products into particular categories. Not only will it help the customers find exactly what they’re looking for, but it also does a lot SEO-wise. While ‘women’ ‘men’ and ‘children’ categories in a clothing store is fine, it still doesn’t do much. Many people don’t like spending a lot of time skimming through an entire collection to find what they’re looking for. Specifying subcategories will do your business a huge favor!
- Avoid spending on paid ads early
Many new entrepreneurs are too excited to explore and experiment. So they follow the same old path and invest too early. Wait until you have a decent traffic stream coming in before you invest in Facebook ads or search engine ads. Once your interactions and traffic generation are decent enough, you will yield better results and turn prospects into customers over time with the help of paid ads.
- Experiment with abandoned carts
Try to recover at least 1-3% of abandoned carts. The average rate is usually between 60% to 80%. When the cart is abandoned, send an email in the first 6 hours to the user to create a decent chance for conversion. You can further send 2 to 3 more emails to recover the abandoned cart. Offer promos and discounts in the final email you send to better help the conversion.
Wrapping It Up
Practice these tips as long as you’re a newcomer in the industry to make your mark and avoid making mistakes!