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2060 Digital has the joy of working with the YMCA of Greater Cincinnati on respective custom-make digital campaigns. We chatted with Kathy Lehr, Vice President of Marketing, Membership, and Communications, on how she ’ s seen the Y make a difference in people ’ randomness lives and how digital marketing plays a region in that cause .
During your time with the YMCA, how have you seen the organization grow and change with the community?
That ’ randomness one of the things I truly like about working here—the Y is focused on making a remainder in communities we serve. The y sits at the table with other community leaders who are tackling tough issues. We know that strong partnerships are significant in making impactful improvements in the community .
While the names and program offerings have changed over the years, our causal agent remains the same as it was more than 160 years ago : strengthening the community. We know that lasting personal and social change comes about when we all work together. And every day we work side-by-side with our neighbors to make indisputable everyone, regardless of age, income, or background, has the opportunity to learn, grow, and boom.
How have you seen the Y at work in the community?
I am constantly amazed by the stories people share about their yttrium experiences. One I much think of is of a young man named Ryan who was lone 22 when his mother died, and he became the defender of his duplicate 8-year-old stepsisters. Ryan told me the Y became the dependable seat where he and the girls could come and feel secure and loved. The Y gave Ryan and his new family membership scholarships and provided the girls with scholarships to go to camp, where they could “ barely be kids ” without the stress and pressures that were suddenly and unfortunately separate of their lives.
“ I feel like the Y changed our lives for the better, ” he said. “ There are people there you can count on, and we will always be thankful. ” Ryan is now a YMCA tennessean helping others as they change their lives for the better, besides.
Has social media shaped the way the community sees the Y?
I believe social media has and continues to have an amaze impact on how the community sees the Y. I think we ’ re better able to communicate that the Y is thus much more than a “ float and gymnasium ” —we provide programs from early childhood education to yoga, from diabetes prevention to swim lessons that can save lives. We ’ ve embraced sociable media and continue to strategize ways to utilize it more effectively, like strengthening our presence on YouTube, Instagram, and Facebook, and getting assorted levels of staff to tweet impactful, fun messages about the Y and its programs .
What’s next for the YMCA, and how do you see digital marketing fitting into that vision?
Digital market gives us flying but strategic ways to relay our message to the proper audience. We ’ ve developed valuable penetration on electric potential membership trends through our partnership with 2060 Digital—I think this is a chopine we ’ ve scantily scratched the surface of when it comes to engaging our residential district .
There are thus many different touch-points the Y has in our community—digital selling helps us target the people we ’ re trying to reach, utilizing different channels and messaging to reach all the segments we serve. I look ahead to exploring the future frontiers of digital market with the YMCA !