How to become a Digital Marketing Strategist
Our world is changing faster than it ever has before, and this is thanks to the rapid evolution of the digital space. This, in turn, has made our biggest advantage simply being human… which is why those who can determine how best to use the internet for your commercial enterprise objectives are then necessity. They are called Digital Marketing Strategists .
Over four billion people are already using the internet,1 breaking the not-so-old assumption that these numbers would alone be hit by 2020.2 That means that over 55 % of the worldly concern ’ s population uses the internet ( with an average growth rate over the past 18 years of over 1000 % ) .3 This rise in popularity and reliance is astounding, particularly when we look back at the birth of the World Wide Web entirely in 1990.4
advertising and market are immediately responding to the digital movement. traditional commercialize has become overshadowed by the likes of digital marketing. Related strategies, and industry spend reveals fair how influential it ’ sulfur become. Reuters reported that contributions to digital commercialize grew by 44 % in the US and Britain in 2017, amounting to $ 52 billion.5 It was besides estimated that global outlays on digital market are approaching $ 100 billion. As this field of business becomes increasingly digital and data-driven, digital market will continue to dominate, and strategists will be creditworthy for paving the way.
What does a Digital Marketing Strategist do?
Digital Marketing Strategists plan and advise on the murder of marketing campaigns. They are a desegregate of advanced, creative, and tech-savvy individuals who have the ability to identify trends before they peak, and use those insights to inform international market strategies and campaigns for the brands they champion. A Digital Strategist combines all the relevant commercialize channels and platforms – from SEO to paid media, to content – into one actionable design that is then used to launch the market of a product or service.6
A Digital Marketing Strategist must have an aptitude for data, analysing results from their own campaigns and that of competitors to determine outcomes and plans to move selling efforts forward. Perry Hewitt, Harvard University ’ south Chief Digital Officer, defines the eclectic function : “ Digital is separate technology, region content scheme, part market art – and skill. People who very powerfully identify with entirely one piece of the equation will struggle on a high-performing digital team. ” 7
however, being a Digital Marketing Strategist is not merely about using these tools and skills to showcase your caller ’ south product or service. As author Seth Godin put it ; “ Marketing is no longer about the stuff you make, but about the stories you tell ” .8
selling is no longer about the stuff you make, but about the stories you tell
What is a Digital Marketing Strategist responsible for?
It ’ mho difficult to define precisely what the character of a Digital Strategist looks like, as it largely depends on the company that hires you. however, if digital marketing strategy is going to be your daily bread and butter, you can expect to have a wide range of responsibilities. These will be dependant on the size of your company, market team, and commercial enterprise needs for center management. You would most normally be required to serve multiple functions, much like a Jack of all Trades, but at companies with larger marketing teams you might alternatively specialise on a especial set.
The key responsibilities of a Digital Strategist include making an impact in the watch three areas :
- Set online marketing strategies that utilise all tools and channels, including emails, analytics, social media and paid media
- Investigate the campaigns of competitors and understand best practice to inform online marketing benchmarks
- Identify opportunities to use digital technology to enhance the overall marketing strategy
- Analyse web traffic and identify opportunities for improved SEO
- Drive more traffic to your website and impact your online business presence by assisting with creating SEO-optimised content
- Manage inbound marketing, PPC, AdWords, and SEO strategies
- Implement various frameworks available for building brand equity and value
- Continually assess the alignment of a brand to the organisation’s strategic objectives
- Recognise which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand
What are the career prospects for a Digital Marketing Strategist?
A specify sport of the digital strategist character is that it is not limited to one function. It spans multiple market roles and teams and requires a holistic skill set. A holocene General Assembly judgment on the current state of digital selling showed there is 33 % market gap of digital market strategy skills, which means that 33 % of employers are not able to find candidates with the adequate digital market scheme skills to fill their job gaps.9 That reveals an opportunity, specially for those who are accustomed to the digital market landscape .
here are some of the relate career paths those skilled or trained in digital commercialize strategy are able to move into or adopt :
What education does a Digital Marketing Strategist require?
Although the character of a Digital Strategist favours a good third education, it besides requires skills that are learnt on the speculate. It ’ s not enough to merely have the qualifications and know-how, as a large part of the job is dependent on instinct.10 These instincts that enable you to be fast-acting in high-pressured or time-sensitive situations are learn through experience, which is why diligence cognition is thus highly valued by employers of this character .
The home to start is in attaining cognition so that you can put yourself in the best position .
Necessary education to become a digital marketing strategist would be any of the following:11
A Business Science Degree in :
- Related field
A Bachelor ’ s Degree in :
- Public Relations
Working as a Digital strategist requires both a broad skill-set and a critical remember mind, frequently requiring you to work independently one day and within a large group the next sidereal day. It is a caper for those who enjoy fast-changing environments, thinking on their feet and, above all, a crave for all things digital .