Digital Marketing Roles and Responsibilities

Digital Marketing is a boom, dynamic and huge battlefield of marketing with nitrogen number of digital marketing job roles. Every specific job character helps you develop the right digital market skills and strategies. There are different problem roles in digital commercialize, like marketing campaigns designing, maintaining, supplying the proper content for an organization, engaging people through social media, checking and keeping visitors flow on the web site. Digital market roles and responsibilities are there for developing potent and innovative digital market strategies using PPC, SEO, SEM, and other techniques to attract dealings to the companies website and increasing awareness of company ’ south products and services. here is why digital marketing is a good career option .
Why Digital Marketing is a Good Career Option? - Digital Ready
Digital Marketing is for creative and passionate people. Digital commercialize occupation field is highly result driven and enhances your cognition and creativity skills. There are many digital market job roles. here is a list of the digital market roles and responsibilities in a digital selling company .

1. Digital Marketing Executive

Digital Marketing Executive - Digital Ready

A digital marketing executive is responsible for looking into the on-line market strategies for the organization. They plan and execute commercialize campaigns, and conserve and supply content for the organization ’ s web site. hera is a list of digital market executive roles and responsibilities :

  • Develop and manage digital marketing campaigns
  • Manage organization’s website
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
  • Track the website traffic flow and provide internal reports regularly
  • Fix any error in online content and arrange webinars and webcasts
  • Attend networking events and product launches.
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
  • Work on SEO of the website pages.
  • Edit and post content, videos, podcasts, and audio content on online sites.
  • Promote company’s product and services in the digital space.
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Creating and executing SMS, and email-based marketing campaigns.

2. Digital Marketing Manager

Role of a Digital Marketing Manager - Digital Ready
The elementary character of a digital market director is to get the word about your brand out in the digital quad. here are the digital market roles and responsibilities of a digital market coach :

  • Develop, implement, and manage marketing campaigns that promote the products and services of a company.
  • Enhance brand awareness in the digital space.
  • Drive website traffic and acquire leads.
  • Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

3. Search Engine Optimizer – SEO Executive

SEO Executive Job Role - Digital Ready
The primary coil character of an SEO specialist or an SEO administrator is to rank a web site page on the research engine result page and to increase the web site ’ mho traffic. SEO sector is boom day by day, and SEO administrator jobs will always be in demand. SEO executive roles will be available only in large companies with market departments. The SEO executive problem role is available for all degree students, but it would be a summation point if you have a degree in digital commercialize. You must have relevant experience and high level of technical skill. here are the digital marketing roles and responsibilities of an SEO executive :

  • Conduct on-site and off-site analysis of clients in various industries.
  • Compile performances report using Google Analytics program.
  • Keep attention to the updates of Google’s Algorithm.
  • Contribute to the company’s blog for on-page and off-page optimization.
  • Conduct keyword research according to the latest keyword research strategies.

4. Social Media Marketing Expert

Social Media Marketing Expert - Digital Ready
A social media market expert is responsible for combining market and sociable media management to enhance the company ’ s social media bearing, interaction with target audiences, promoting the stigmatize ’ s engaging content, and expanding the opportunities for increasing the gross. A social media marketing expert should have the reason and cognition of each social media platform, social media marketing strategies, and how to optimize subject to make it engaging on the social media channels. here are the digital selling roles and responsibilities of a social media marketing expert :

  • Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
  • Promote the brand’s products and services on various social media channels.
  • Build social media marketing strategy and execute it through competitive and audience research.
  • Optimize company pages with each social media platform to increase the company’s social content visibility.
  • Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

5. Digital Marketing Copywriter

Digital Marketing Copywriter - Digital Ready
There are many speculate roles of a copywriter. A digital writer produces the written content for web pages. They can work either as a freelance contentedness writer or as an employee of a company. The copywriter can help the content team to refine their contentedness and words used to get more reception, help the search engine seller to write a better ad copy, help the social media coach with better words for posting on social media channels. here are few job digital market roles and responsibilities of a digital copywriter :

  • Tailor the content and style of writing assignments according to their purpose like sell or inform.
  • Understand target audience because content writing is not for clients. It’s for the readers. So a copywriter should understand the interests of the target audience.
  • Work with different team to ensure quality results and quality visual elements of the web page complementing the words.
  • Identifying interesting and fresh angles every time for an article.
  • Write for blogs, web pages, social media, ebooks, slogans, and video script.
  • Assist with the business pitches to win new clients and projects.
  • Provide digital contents such as video, infographics, and images, etc.

6. Conversion Rate Optimizer

Conversion Rate Optimizer - Digital Ready
A conversion rate optimizer is responsible for conversion rate optimization of a company ’ south conversion scheme and lead generation. It ’ s the most crucial digital commercialize occupation function. They are creditworthy for managing, testing, and implementing conversion points in the digital marketing funnel. here are the digital marketing roles and responsibilities of a conversion rate optimizer :

  • A/B Testing, measure the performance of CTAs and improve conversion rate consistently.
  • Optimize the marketing conversion paths.
  • Optimize lead-to-customer conversion rate.
  • Managing and optimizing CTAs, landing pages, and the lead generation forms.
  • Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path.
  • Increase the marketing funnel efficiencies.
  • Increase qualified marketing leads and conversion rates for the sales team.

7. Search Engine Specialist/Marketer – SEM Specialist

SEM Specialist - Digital Ready
In a belittled party, a digital selling director does all the tasks of a search locomotive seller. however, when it ’ s a boastful company, there is a dedicated search engine market specialist besides known as SEM specialist to target the issue of leads and clicks from the given commercialize budget, manage bid, keyword research, analysis, ad copywriting, and to test ad campaigns. here are the digital selling roles and responsibilities of an SEM specialist :

  • Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
  • Track, report, and analyze website analytics, and PPC campaigns.
  • Optimize the landing pages of paid search engine marketing campaigns.
  • Research and analyze advertising links of the competitors.
  • Manage the expense and budget of campaigns, and estimate monthly costs.
  • In-depth website analysis.

8. Inbound Marketing Manager

Responsibilities of an Inbound Marketing Manager - Digital Ready
An Inbound Marketing Manager is responsible for attracting traffic, and qualify prospects and converting them into customers and leads. here is the brief description of the digital selling roles and responsibilities of an Inbound marketing director :

  • Build and manage rich contents like blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.
  • Optimize lead nurturing process and marketing automation through content, social channels, and email.
  • Propose new and improved ideas on inbound marketing campaigns.
  • Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition.

9. Content Marketing Manager

Content Marketing Manager - Digital Ready
A content market director is responsible for contented marketing. Managing web log, market campaigns, ebook publications, guest blogging, electronic mail communications, video market, sales page copywriting, etc. are the roles of a content marketing coach. hera are the brief descriptions of the digital commercialize roles and responsibilities of a contentedness market director :

  • Create, edit and improve the content that audience is looking for and optimize the path to conversion.
  • Deliver effective editorial plan and content marketing strategy to meet the business objectives. Editorial requirements include basic SEO understanding, content development,
  • categorization and structure, distribution and management.
  • Measure and optimize on a regular basis to drive traffic, engagement, and leads.
  • Integrate content programs with brand campaigns to drive the demand for the brand.
  • Develop editorial calendar.
  • Receive customer feedback and generate ideas to increase customer engagement.
  • Analyze web traffic metrics.

10. Analytics Manager

Analytics Manager - Digital Ready
Analytics coach is responsible for the implementation of tools and strategies to translate naked data into the valuable business insights. here are the digital selling roles and responsibilities of an Analytics director :

  • Understand the business objectives and needs.
  • Develop the right strategies for effective data analysis and reporting.
  • Define the metrics and relevant data sources of the company.
  • Select, configure, and implement analytical solutions.
  • Lead and develop a data analysts team.
  • Extract reports from multiple sources like IT, operations and customer feedback.
  • Transform the raw data into actionable business insights through statistics and data models.
  • Present the analytical findings to the senior management.


The above digital market roles and responsibilities provide a crop of virtual descriptions of digital market jobs. Digital marketing battlefield is growing day by day and is coming up with huge more job opportunities for you. here is our web log on the “ Top Companies in Hyderabad Recruiting Digital Marketers. ” Are you excited to be a part of this booming field ? Master your digital market through our digital market certificate courses. Join Digital quick to get a clear vision of all the roles of the digital market field and all digital commercialize aspects .

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