60 Most Commonly Asked Questions About Digital Marketing – Answered! – Zen Media

here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a web log post answering some of the most common questions we get related to digital marketing. therefore without further bustle, hera are the 60 most common sociable media marketing, electronic mail market, and contentedness marketing questions we receive, answered fair for you !
Social Media Marketing
1. Can social media marketing really help my business?
Most decidedly ! It ’ mho been rise again and again by business after clientele. In fact, not utilizing social media market can actually harm your business, since having an on-line presence on social media is just expected of any reputable firm these days.

2. What are the benefits of social media marketing for my company?
Whether your occupation is taking advantage of it or not, sociable media has everlastingly changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital mean of developing relationships with them and helping them through the sales funnel .
3. How should companies measure their social media marketing success?
Success is measured using the same metrics you use for any other market bodily process : traffic, leads, and customers. Counting the count of fans or followers you have can help you understand your social media strive, but the bottom credit line that determines its success is how many people it drives to your web site, how many of them are qualify leads, and how many of them actually become customers .
4. How much does social media marketing cost? What’s the ROI?
One thing is for sealed – social media market is never dislodge. Whether you ’ re spend your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a commercialize firm, there is constantly a cost. The key is to get the maximum ROI out of the time or money you put into it. It ’ second significant to remember, however, that ROI doesn ’ t have to mean gross. It can, but it can besides mean meeting other objectives, such as getting new leads, increasing electronic mail subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct consequence of how focus your social media marketing strategy is .
5. Which social media platforms should my business have a presence on?
There is no set answer to this question because you need to have a presence wherever your customers are – and unlike businesses have different audiences. One demographic spends most of their clock on Facebook, while another actually only engages on LinkedIn, and some divide their meter evenly between three or more sites. Find out where your customers are, and follow them there .
6. Does my company really need a blog for social media marketing?
Yes ! A web log is one of those non-negotiables. apart from all of the benefits it provides on its own, such as increasing your credibility as an diligence expert and providing fresh, keyword-rich contentedness on a regular basis to please the search engines, a blog is a vital part of sociable media commercialize. One of the most effective types of content to post on social media is a radio link to a web log station. Without newly web log posts being shared on a regular footing, you won ’ t have closely deoxyadenosine monophosphate much to talk about with your fans, and you won ’ metric ton be driving vitamin a much traffic to your site, either .
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7. Is social media marketing better for B2C or B2B businesses?
It ’ sulfur important for both, but in different ways. While B2C businesses can focus on more blithe, fun social media posts, B2B businesses motivation to use social media to share valuable industry contentedness. As a instrument for connecting a business with its customers, however, social media is vital to both .
8. How should we be using Facebook for marketing?
Facebook is the social media chopine of choice for over a billion people global. Use it to connect and interact with your hearing, and to partake your content in a way that encourages your fans to plowshare it arsenic well .
9. How should we be using Twitter for marketing?
chitter has over 313 million users and is ideal for sharing your content and connecting with other influencers in your diligence .
10. How should we be using LinkedIn for marketing?
LinkedIn has over 467 million users. It is a capital rate to contribution your credentials with the world, but more importantly, it ’ s the arrant home to interact with your audience on-line. Using LinkedIn Groups, you can answer questions and lend to discussions in order to demonstrate your diligence thought leadership a well as your willingness to help others liberally .
11. Should we be using Google+ for marketing?
Though it started out looking promising, Google+ is one platform we don ’ deoxythymidine monophosphate recommend using for market purposes anymore .
12. Is YouTube important for marketing?
Videos are becoming more and more significant in the worldly concern of sociable media market. YouTube gets over 4 billion views per day ! Promote your stigmatize ’ south visualize through a television, let your audience have a glance behind the scenes at your business, or make a how-to video .
13. Is outreach an important part of social media marketing?
Guest blogging is one of the most effective and widely discussed methods of outreach, but social media can help your outreach efforts significantly, adenine well. Connect with other influencers in your industry via social media, and then build relationships with them through conversations and helping them to promote their content. Building a relationship in this way before reaching out to ask for a guest blogging opportunity can boost your chances of success greatly – and when your audience sees that you regularly converse with other experts via social media, they ’ ll see you as an technical, besides !
14. How can I take control of my brand online through social media marketing?
Taking “ control ” of your trade name international relations and security network ’ thymine very possible anymore, thanks to social media. Whether you ’ re in the conversation or not, people will talk about you online, and there ’ s no way for you to “ control ” what they say. But what you can do is join in those conversations, and influence them by being a depart of them. From negative reviews on Yelp to customer complaints on Twitter, the way to influence your audience ’ south perception of your stigmatize is to participate in the conversations and steer them in a direction you ’ re happy with .
15. Should each department in my company have its own social media initiatives?
A company ’ s social media activities don ’ t have to all come from the same place – but they do need to be coordinated, and that can be hard to do when each department is doing their own thing. Sending differing messages causes more confusion to customers than anything else – consistency is keystone .
16. What type of social media content converts best?
just like wonder # 5, this one depends on your hearing. The best way to find out what type of capacity converts most efficaciously for you is to test, fine-tune, and test again until you find the mighty match .
17. How much time should social media marketing take each week?
timing is everything in social media marketing. The effective news program is, by using social media you have the opportunity to reach your specific audience in real-time. But tied though there are many tools you can use to schedule and automatize posts to save some time, you ’ ll besides want to keep path of the activity on your social media accounts throughout the day, so that you can provide seasonably responses to consultation questions and comments. Between strategizing, creating and posting capacity and images, responding to your hearing, and checking analytics, social media done right can be a full-time subcontract .
18. How long does it take before I’ll start seeing results from social media marketing?
With social media constantly evolving, this depends on variables such as the time and attempt you ’ re putting into social media marketing management, your budget, your audience, your scheme, and whether you ’ re using paid ads or not. careless, it ’ randomness significant to remember that social media is a marathon and not a race .
19. What are some common social media marketing mistakes business make?
One of the worst mistakes is incompatibility – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a station to announce your own content and nothing more, without always engaging in discussions or adding comments to the post that make your audience want to click or like or contribution .
20. What are some general tips for social media success?
Post systematically. Let your mania and personality shine through. lease in conversations. Answer questions. Encourage audience battle. Provide valuable content freely, without getting salesy. And be creative .
Email Marketing
Email market can seem like a deceptively dim-witted task at first glance, but once you get into the trenches, it becomes open that it ’ randomness anything but. fortunately, we ’ re here to help point you in the right direction .
1. Is email marketing still effective?
Email market is one of the most effective ways for a business to reach customers directly. Think about it. You ’ re not posting something on your web site and hoping people will visit it. You ’ re not even posting something on a social media page and hoping fans will see it. You ’ re sending something directly into each person ’ sulfur inbox, where they decidedly will see it ! even if they don ’ deoxythymidine monophosphate open it, they ’ ll however see the discipline production line and your ship’s company ’ mho name each time you send an electronic mail, so you ’ ra constantly communicating directly with your consultation .
2. Isn’t social media marketing taking the place of email marketing?
actually, statistics show that e-mail reaches three times more people than Facebook and Twitter combined. That ’ s a significant difference. social media market is wildly popular and becoming even more thus every day, but it is decidedly not taking the place of social media marketing any prison term soon. On Facebook, for example, each post only reaches a little dowry of your users. If you have users opted into your e-mail list, however, everyone on that tilt will receive that message .
3. Can I buy a list when I’m just starting out with email marketing?
It can be entice, but you ’ ve got to resist that temptation. The only way to get an electronic mail subscriber list that will be beneficial to your caller is to grow it organically. First of all, many email servicing providers won ’ t even allow you to use buy lists. And second, the electronic mail addresses found on lists like those are not high-quality leads, to say the least. They will not contain people truly interest in your products or services, since these people didn ’ metric ton opt-in to your specific electronic mail list, so they ’ ll besides be much more probably to mark your emails as spam .
4. How should I grow my subscriber list?
The best way to grow an email subscriber list is to offer your audience an bonus in exchange for signing up to receive your emails. You can put this volunteer on your web site, on your social media pages, on bring pages you create to get people aroused – just get the news out, and your leads will automatically qualify themselves by opting in .
5. What makes a good incentive?
Any kind of content that will be seen as valuable by your particular consultation. It can be an eBook, a white paper, a video, a webinar, even a coupon – anything that is attractive adequate to likely customers that they are bequeath to give up their e-mail address in arrange to get it .
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6. Do I need to send an email newsletter?    
For some businesses, a newsletter is the direction to go. For others, a different overture works better. Newsletters normally feature respective different pieces of content, such as holocene web log posts and stream specials. But it ’ s besides perfectly fine to send an electronic mail featuring merely one assemble of content, or an individual market message. Tailor your e-mail structure to your alone hearing, and see what works best through experiment .
7. How often should I send marketing emails?
deoxyadenosine monophosphate often as you can, without getting annoying. How ’ sulfur that for a obscure answer ? But it ’ sulfur true – you want to send frequent emails, but not indeed frequent that people start unsubscribing or worse, marking them as spam. Where ’ s the felicitous culture medium ? unfortunately, it ’ s unlike for each business. For some, once a month is plenty, while for others, daily emails are just fine. again, it ’ s a matter of experiment and testing to see what your particular consultation responds best to .
8. What is the best day and time to send my marketing emails?
once again, the answer to this question differs from clientele to commercial enterprise. And once again, testing is the direction to find out what works full. As a general rule, weekends and mornings seem to be the times when more emails are opened – but since your audience may have different habits, it ’ south best to experiment and then use your own data to decide .
9. How can I make sure my emails don’t end up in the spam folder?
There are certain obvious electronic mail commercialize no-nos to avoid, if you want to stay out of the spam booklet – things like mentioning Viagra or writing in all caps. But spam filters are much more sophisticated now than they used to be, so one or two trip-ups normally won ’ metric ton mean the end for you. The best means to stay out of the awful spam folder is to write not like a salesperson, but like a ally – the tone of your emails, and even the vocabulary you use, will automatically be different .
10. Should I use HTML or plain text-based emails?
This is another case for A/B testing. There ’ sulfur no one right answer, even though some people swear by the gorgeous, attention-getting images of HTML emails, and others maintain that simple text looks best in every electronic mail program and is never blocked like an effigy can be. once again, it all depends on your detail audience and their preferences, therefore try both and see which one is most successful.

11. How long should my emails be?
The average person will only spend about 20 seconds reading an electronic mail, so use that as a road map. If your electronic mail will take longer than 20 seconds to read, make certain that the most crucial information, a well as your call to military action and links, are located near the top, where they can be seen without having to scroll down .
12. How do I write a great marketing email?
The individual best assemble of advice we can give when it comes to writing a market e-mail is to keep the watch in beware : The determination of every electronic mail you write is to deepen your relationship with each person subscriber. That means writing to them as if they were a acquaintance, or at least a real-life person, quite than sounding like a used car salesman .
13. Should I segment my email lists?
If you have the resources to write that extra contentedness, and the tractability within your recess to divvy your subject matter up into segments, then by all means, yes ! Segmenting your e-mail tilt is a great way to personalize marketing messages according to subscribers ’ individual interests, making them that much more effective .
14. Which metrics should I be looking at?
The two most crucial metrics for e-mail commercialize are the open rate and the click-through rate. If your emails aren ’ triiodothyronine getting opened, subscribers will never see your wide marketing message – and if they ’ re opening them, but not clicking through to your site, your emails aren’t converting .
15. How can I get subscribers to open my emails?
The key to getting subscribers to open your emails is by writing a stellar subject pipeline every time. other than your caller name, that ’ s all they have to help them make that split-second decision when they see your electronic mail in their inbox .
16. How do I write a good subject line?
The best subject lines are short and to the point, accurately describing what ’ sulfur in the e-mail – but besides catchy and challenging, so the lector wants to know more. once again, this is the perfect place for some A/B examination, to see which types of subject lines exercise well with your audience .
17. How can I increase my click-through rate?
amazingly, people are much more likely to do something if you simply ask them to. By placing a call to action in your electronic mail, specifically asking subscribers to “ snap here ” or “ shop class now, ” you ’ ll see a hike in your click-through rate .
18. How do I write a great call to action?
Your call to carry through should be identical well-defined, and very simple. It should be somewhere towards the top of your electronic mail for those who won ’ t finish reading the hale electronic mail and then repeated again at the end for those who do read all the room through. It should spell out precisely what you want subscribers to do, such as, “ Click hera to download our report. ”
19. What should my From line say?
The most authoritative thing to remember about your From e-mail address is to make it recognizable. If subscribers see an unfamiliar name on the From line, they might just mark the e-mail as spam. Your From line should either feature your company ’ mho name, or an individual ’ second appoint, if you want to make it more personal – but it needs to be clear which company that person is a part of, or subscribers will again be confused .
20. What does the CAN-SPAM law say?
This law requires anyone sending commercial emails to include an unsubscribe connect within each one, include the company ’ s physical address or P.O. Box as well, and to honor any subscriber ’ randomness request to unsubscribe by never emailing them again. disobedience with this jurisprudence can be deoxyadenosine monophosphate high as $ 300 per e-mail recipient .
Content Marketing
The importance of subject in an on-line market strategy has undergone a meteoric originate over the final few years, so it ’ s only natural that businesses have questions about merely how to harness this marketing cock. And as usual, we ’ rhenium here to help .
1. What is content marketing exactly?
content marketing turns traditional market on its mind. rather of focusing on a ship’s company and its products or services, it focuses on the consumer ’ second needs first. The finish of content selling is to provide valuable, truly helpful data to consumers for detached, in order to create a relationship with them based on trust, which finally leads them to make a purchase .
2. What qualifies as content?
When most people think of content marketing, they think of a blog. And blogs are surely one of the easiest and most effective means of contentedness selling available. But they aren ’ t the only forms of content that can be employed in a subject marketing scheme. Any valuable data, conveyed via any medium, can be considered content. Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on .
3. How should I get started with content marketing?
Though it can be tempting to jump right field in and start writing a web log without much caution, the lone manner to ensure that your content market will be effective is to take the time to create a scheme inaugural. Without a clear plan in rate, all the clock you put into developing content is wasted .
4. What are the steps to developing a content marketing strategy?
first, determine who your target audience is. Develop a customer character to whom your content should speak. then, based on that character and your company ’ randomness brand image, decide on your company ’ mho voice, and the type of contentedness you will be creating. Your capacity needs to be informative and valuable, deoxyadenosine monophosphate well as matter to and betroth, to your target demographic. And once you start producing content, changeless pluck of your scheme is in order, based on how successful each post is .
5. Do I need to constantly create new content?
Yes and no. content initiation does need to be ongoing, but there are ways to streamline and simplify the process. One of the easiest and most effective ways of doing so is to repurpose content. This entails creating content in one imprint and then reworking it several times in order to utilize that same information in other forms, arsenic well. For case, you might write an ebook about an important subject in your industry. then, you could take the chapters of that ebook, and edit each one to make them into person blog posts. next, you could create an infographic illustrating the statistics mentioned in the ebook. And ultimately, you could give a webinar discussing the content in that ebook. not merely does this approach lighten the content creation load, but it besides allows the like content to be consumed by people with different tastes in content .
6. How often should I post fresh content on my site?
There is distillery a bunch of consider surrounding this question – every industry and every demographic sees different content consumption patterns. But in general, fresh content should be posted no less often than twice a workweek. As for an upper limit, there is none – studies seem to show that posting once a day, or even several times a day, is a very effective way to drive traffic to a web site. It ’ randomness equitable a topic of deciding how much time and effort you can devote to creating subject. Google is known to give more prominence to websites that update their data on a frequent footing .
7. How important is it to share my content on social media?
It ’ s not important – it ’ s all-important. Posting message to a web log and then sitting back and hoping that visitors will find it is an exercise in futility. In fact, some blogging guru wield that alone 20 % of your meter should be spent on content creation, and the other 80 % on promoting that content via social media ! It ’ s that critical .
8. Is guest blogging part of a content marketing strategy?
Yes ! content creation is content creation, whether it ’ ll appear on your site or person else ’ mho. Of course, guest blogging is besides an all-important function of outreach or digital PR, but the principles of message market still apply – you want to create valuable information that will help consumers .
9. Do I need an editorial calendar?
Some businesses swear by them, others not so much. How important an editorial calendar depends on your person strategy. however, even if you don ’ deoxythymidine monophosphate maintain a full-blown, detail column calendar, you should at least design out your content a month in progress, noting any holidays or forwarding dates you want to mark with special contented .
10. How important are keywords in content marketing?
Despite the constant changes to Google ’ south algorithm, keywords are silent important in message universe. While the standards have been slightly slack, so that words and phrases that mean approximately the like thing as the exact idiom searched for can now pop up in search results, besides, it ’ s even best to include a few mentions of the demand words and phrases you want to be found for. Just remember that your priority is constantly to write for humans, not search engines .
11. How do I make my content engaging?
The answer to this question depends a lot on your particular consultation. What ’ mho engaging to teens will inevitably differ vastly from what middle-aged business professionals will find lease. Speak to your aim audience ’ mho pain points or interests, let them see that you understand them and want to help them – and then open up the conversation. Ask questions, and invite them to respond. The beauty of content marketing, as opposed to traditional selling, is that communication is not one-way anymore .
12. How can content marketing make me into an industry thought leader?
There ’ s a fortune of talk about the importance of becoming a idea leader – and with dear reason. Getting you known as an technical in your field is precisely what capacity market is meant to do. It ’ s what creates a sense of faith in consumers, which allows them to feel comfortable making a purchase from you. By creating unique, original subject, in which you demonstrate your expertness and answer questions consumers might have, you ’ ll be on your way to becoming an diligence thought leader in no time .
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13. Is there a difference between B2C and B2B content marketing?
Yes and no. The purpose of each is the same, but since the audience is different, your content will besides vary. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will, of run, be more business-oriented. B2C content, on the early hand, is normally more colloquial, and the topics have a little more free range .
14. Should I create timely content or evergreen content?
The answer here is a definite…both ! It ’ sulfur important to have content addressing current events and newfangled developments in your industry – that ’ s a big way to draw traffic to your locate through social media and on-line searches. But it ’ s besides important to create evergreen content that will continue to attract visitors for months and even years. otherwise, your entire library of content will continually lose its relevance within weeks of its publication .
15. How can I incorporate big content into my content marketing plan?
Big content, such as that contained in white papers and ebooks, is an authoritative character of any message selling scheme. not alone does it demonstrate to your audience that you are adequate of an expert in your playing field to be able to write an entire ebook or white wallpaper about a subject, as opposed to writing merely shortstop and simple blog posts, but it besides gives you a tool for attracting electronic mail subscribers. By offering a objet d’art of big subject as an bonus to join your electronic mail list, you ensure that you have access to an hearing concerned in your content…and your company .
16. Is short-form or long-form content better?
much debate surrounds this topic. Some studies seem to suggest that brusque and fresh is best – that consumers want to skim a light web log and be able to get the message promptly. other research shows that long, in-depth, detail posts are best at converting. Our solution ? Find out what your unique audience prefers through testing. Write some long posts and some shortstop ones, and see which ones are most successful – and then create more like them !
17. How can I create content that converts?
It ’ south significant to remember that contented commercialize is merely one step in the conversion funnel. It ’ s lone through a combination of SEO, subject commercialize, social media marketing, outreach, electronic mail market, and web site design that prospective customers are led to convert. That said, content marketing is vital in the conversion process since each page of your web site and each instructive web log post or white paper plays a distinct and definite role in convincing visitors to buy. Craft different content with each step of the conversion funnel in mind and don ’ metric ton forget to include a solid call to action .
18. What are some common content marketing mistakes?
The most common capacity market error is to fall back into the old habits of traditional market. Writing blog posts that are excessively salesy, or that promote the company and its products excessively, is a adult no-no. contented should be valuable to consumers, and sales pitches are not only not valuable – they ’ rhenium off-putting. There ’ s a time and a place for sales, and it ’ s not in your content .
19. How do I get people to read my content?
Promoting your contentedness through e-mail and social media is critical, but even the best promotion efforts can be stalled by a lousy title. Make sure that the headline of your subject is scheme and enlightening. It should convey an theme of what the content contains, while besides hooking people ’ second interest .
20. How do I measure the success of my content marketing efforts – and my overall digital marketing efforts?

ultimately, the success of a digital market design can be seen in the numeral of conversions it creates. But it can be difficult to track exact results, as a consumer needs several “ touches ” before last deciding to purchase. A visitor may read a blog post and then see an update on social media, and then read a few emails, before finally deciding to convert. While the blog post wasn ’ t the immediate causal agent of the leverage, it was that all-important beginning partake .
so give your new digital selling efforts some time to take effect, and then look for an overall uptick in sales. That ’ s how you ’ ll know if things are working as planned .
And if you have any more questions about digital marketing, check out our chief executive officer Shama ’ s new book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age .

informant : https://shoppingandreview.com
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