Hiring managers for digital agencies and companies immediately look for candidates who are up to date with the latest trends, tactics, and newsworthiness. If you are trying to get your foot in the digital commercialize door and not having any luck, it ’ second credibly ascribable to a miss of relevant skills on your resume. By spending time on gaining digital market documentation, you will be up to speed with the trends and tools that are used in the best digital selling agencies .
As a digital market agency working with clients across the nation, we rely on ace endowment to keep moving ahead. Our experience shows that resumes with low-cost, but authoritative certifications help candidates stand out in 2022 .
With thousands of courses and certifications all claiming the same benefits, it is about impossible to find the best on-line marketing course that works best for you. That ’ second why we decided to put together a list of the best courses and digital market certificate programs that produce real results. Whether you want to be a social media director, Google ads expert, understand selling automation, or plainly become an on-line market certified professional, there is a course out there to help you.
Here’s our list of the best 25 Digital Marketing Certifications that will sharpen your skills and land you a job in 2022:
1) Google Analytics IQ Certification
As an draw a bead on digital seller, you ’ ll soon learn that all facets of digital selling roll around “ big brother ” Google in one way or another .
You don ’ t need to be a market analytics wizard to find achiever in digital marketing. But it ’ south all-important to know how to measure campaign metrics adenine well as monitor KPIs to improve and scale market tactics. The Google Analytics Individual Qualification security displays to likely employers a work proficiency in Google Analytics for those that pass the final appraisal of 70 questions .
To begin, set up an academy for Ads report and run through Google Analytics for Beginners and Advanced Google Analytics courses to prepare for the examination. We suggest completing the naturally before applying to jobs as it is a recommend skillset for running an effective market campaign .
Where to go : Create a Google Analytics Academy profile to start
Cost : free
Time Commitment : 4-6 hours
2) Hootsuite Social Marketing Certification
social media is a knock-down joyride, but besides a very saturated outer space. This means employers look for candidates that are committed to continually learning and staying ahead of the game .
Hootsuite is the most democratic social media management platform among marketers, so why not learn from the best ?
Hootsuite offers online social media marketing certification train for all abilities. You can choose to move from the basic course all the way to an advance social media strategy authentication .
The Social Marketing Certification tests your cognition of kernel concepts of social media selling and demonstrates your abilities as a sociable marketing ace. Prior to taking the 60-question on-line examination to earn the security, Hootsuite heavily recommends users start with the free social media training path .
social media can have a fundamental impact on your overall commercialize scheme and that international relations and security network ’ deoxythymidine monophosphate changing anytime soon. As a digital market agency, we are constantly on the lookout for the best up and coming social media marketers. By completing a social media authentication program, you show employers that you have the necessity cognition and are uncoerced to learn .
Where to go : Hootsuite Academy
Cost : There are multiple plans available with the top 3 listed below. Visit Hootsuite to see them all
Time Commitment : deviate
3) Google Ads Certification
As we said before, you need to become very conversant with assorted Google tools .
A potent Google Ads campaign ( sometimes known as adwords certificate ) can make or break your market plan. Most importantly, advertising on Google generates quick results for business looking to boost ROI .
To pass the program, you are tested on your basic and advance cognition of Google Ads. You need to comprehend concepts like the value proposal of on-line advertising, campaign apparatus and management, measurement, and optimization .
Your documentation is complete when you pass the Google Ads Fundamentals assessment and one of the extra advertise product assessments. As another prerequisite, you must score 80 % or higher to pass .
The extra assessments include Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising, and are available through Academy for Ads .
Where to go : Create a Google Analytics Academy account to start
Cost : free
Time Commitment : 4-6 hours
4) HubSpot Content Marketing Certification
You have heard it before, and you are going to hear it again .
“ Content is king ” and that ’ second because it influences all other on-line strategies .
More specifically, high-quality, relevant contented is king .
contented remains a kernel tenant of digital marketing strategy, and recruiters look for job candidates who possess adept publish and communication skills .
The HubSpot Certification covers 12 separate categories that will keep you up to date on best practices and research. They are the masters of the inbound methodology and knowing how to use the Hubspot marketing tool is essential in today ’ mho world. This makes the program perfect for aspiring contented marketers who want to understand the importance of content market and serve companies boost commercialize ROI .
HubSpot boasts respective programs across the digital market spectrum and the best separate of all is they ’ ra dislodge. The only thing holding you back is you !
Where to go : HubSpot Academy
Cost : free
Time Commitment : 4 hours
5) Digital Garage: Fundamentals of Digital Marketing Certification
Google ’ s Digital Garage offers exempt tutorials on just about every digital market concept you can think of .
If you could only pick one documentation broadcast it would be Google ’ s Digital Garage with its wide rate of courses .
The train modules are perfective for those looking to learn all of the basics in one position. Topics run from analytics and data insights to display advertising .
The entire course consists of 26 topics and is accredited by the Interactive Advertising Bureau Europe and The Open University .
Beginners looking to learn the essential core concepts of digital market and marketers that want to refresh fundamental skills will love the synergistic layout and design of the courses .
Marketing agencies like Brandastic value certifications from credible platforms like Google when it comes to hiring for occupation positions. If you ’ ra diffident of where to begin with your digital marketing train, then Digital Garage is the suffice .
Where to go : Google Digital Garage
Cost : release
Time Commitment : vary
6) YouTube Certification
80 % of marketers use ocular assets in their social media selling, and the drift is here to stay .
Video is the most effective and engaging imprint of subject. The ability to form a comprehensive television contented strategy is a highly sought after job skill in 2019 and beyond .
If you didn ’ metric ton already know, YouTube is the moment largest search engine, after Google of course, and a certification from the platform brings instantaneous credibility .
According to YouTube, the Certified Program is committed to educating all creators and users on the platform. Tutorials provide you with the latest best practices angstrom well as advance industry-level cognition. There are three divide courses to choose from, including channel increase, capacity ownership, and asset monetization .
Certifications are merely available for restricted YouTube and Google Advertising partners. once eligibility requirements are met, and you are accepted into YouTube Certified, you can go ahead and accomplished the program as a Google collaborator .
Where to go : YouTube
Cost : free
Time Commitment : varies
7) HubSpot Inbound Marketing Certification
here we have however another essential authentication from the folks over at HubSpot .
Inbound commercialize is a methodology designed to draw visitors and potential customers in, rather than merely pushing a trade name, product, or service. HubSpot is known as an authority in the inbound commercialize space, and the authentication is perfect for those that want to stay up to date on the best practices .
The course consists of seven modules that cover everything you need to know, including the fundamentals of inbound, creating buyer persona, and understanding the buyer ’ travel .
Anyone can take the course and examination, and anyone interest in digital market should have this topic mastered .
Where to go : HubSpot Academy
Cost : detached
Time Commitment : 2 ½ Hour
8) Meta BluePrint Certification
Facebook boasts 1.49 billion members global, and 22 billion ad clicks per year. That makes the chopine a popular option for businesses to reach their target audiences and drive sword awareness. therefore, a competent digital seller becomes even more valuable when adept in ad on Facebook .
With the change of name from Facebook to Meta in 2021, Meta ’ sulfur program offers two different certifications – the Meta Certified Planning Professional and the Facebook Certified Buying Professional. These certifications are perfect a potential digital seller looking to show off their Facebook advertise skills to likely employers .
The Planning Professional must demonstrate skills in planning successful campaigns on Facebook, targeting audiences for largest affect, maximizing reach and frequency. The Buying Professional needs to show proficiency in diverse disciplines including beget and buying Facebook ads, manage Pages, and comprehension of Facebook Pixel .
Both certificates consist of two exams ( Need a score of 700 to happen ) and stay valid for up to one class. You can take the exams in any order, but Facebook recommends taking them in the order provided on their web site. The Blueprint Certification recognizes advanced-level proficiency with Facebook ’ s syndicate of products and services. By completing the courses, you will besides earn credentials to distinguish yourself in the universe of digital marketing .
Where to go : Meta BluePrint Certification
Cost : $ 150 for each examination
Time Commitment : 2-3 days
9) Stanford University’s Machine Learning Certification
artificial news has basically changed the means we go about social media, SEO, data, and content selling. The tendency is bucking upward and AI here to stay, so you might ampere well get familiar with it .
The machine learn course through Stanford University, from the former head of Baidu AI Group/Google Brain, is one of the most sign courses on Coursera. It is the perfect introduction to machine learn and covers a broad range of best practices .
unfortunately, the security does not represent official academic citation from Stanford University .
Where to go : Coursera
Cost : enroll for loose
Time Commitment : 11-week course
10) The Digital Marketing Institute Certified Digital Marketing Certifications
Based in Dublin, Ireland, The Digital Marketing Institute offers respective unlike courses and certificate programs for digital marketers of all skill levels. These include The Digital and Social Selling Specialist, Certified Digital Marketing Professional, Certified Digital Marketing Leader, and Certified Digital Marketing Manager courses .
The courses range from 30 minutes to complete for a professional level course of study all the way up to two years for the Master ’ s level Certified Digital Marketing Manager course. We suggest starting out with the professional flat Certified Digital Marketing program, which takes 30 hours to complete. completion of the course displays a broad range of necessary digital market skills like SEO, Digital Advertising, Email Marketing, Social Media Marketing, and more .
According to The Digital Marketing Institute, 95 % of graduates are presently employed, 80 % are working at Senior or Management Level, and 81 % were officially promoted after receiving their diploma. On top of that, holocene graduates have gone on to work at Google, Nike, Facebook, Coca-Cola, HubSpot, and Twitter to name a few .
Where to go : Digital Marketing Institute
Cost : Varies by course
Time commitment : 2 hours up to 2 years ( depending on the course of study )
11) University of Vermont Online Digital Marketing Fundamental Certificate
The University of Vermont is listed as one of the acme five New England Higher Education and is ranked 11 by Value Colleges for the best value in a digital commercialize certificate. evening more impressive, the Digital Marketing Fundamentals Certificate is recognized as the best in the nation by Best Online Marketing Degrees .
The courses are taught by professionals in the field and are designed for general marketers, people who are new to marketing, and even seasoned marketing veterans. ultimately, the course offers a detail review of digital market through research and developing plans or campaigns .
Where to go : University of Vermont
Cost : $ 1,695
Time commitment : 10-week program
12) Deep Learning Specialization Certification
Another fantastic class from Coursera related to AI is the Deep Learning Specialization course by deeplearning.ai and The NVIDIA Deep Learning Institute. It was developed to teach the fundamentals of deep learning.
By the end of the five courses, you will have a work cognition of convolutional networks, RNNs, LSTM, Adam, Dropout, BatchNorm, Xavier/He low-level formatting and more. Keep in beware, this course is best for marketers with some related experience and may be besides gain for beginners .
We suggest completing the Introductory Machine Learning Course from Stanford and Coursera before moving on to the Deep Learning Specialization courses .
The importance of AI will only increase, which means the cognition you obtain in this course will be beneficial for years to come .
Where to go : Coursera
Cost : enroll for Free
Time Commitment : 3 months
13) American Marketing Association (AMA) Digital Marketing Certification
The American Marketing Association ( AMA ) is the biggest professional market association in the populace. Lucky for you, they partnered with LinkedIn Learning to create a memorize way of AMA-approved courses so you can become a Professional Certified Marketer ( PCM ) ® in Digital Marketing .
The course and examination are curated to ensure you have the confidence to conceptualize, execute, and track your digital marketing strategies. It is besides flexible so you can move through the classes at your own pace .
Having the American Marketing Association identify on your resume or LinkedIn profile will give you authority above early applicants .
Where to go : american Marketing Association
Cost : $ 249 for AMA members and $ 349 for non-AMA members
Time Commitment : influence at your own tempo
14) Duke University Digital Media and Marketing Certification
Another perplex extend from a University is the Digital Media and Marketing Certification from Duke. The on-line, self-paced course was created for diligence professionals who want to enhance their stream skills or pursue a newfangled career in commercialize .
The 12-month course, taught by industry know influencers, speakers and consultants give you a real-time course of study on-line. It is made up of 350 hours of on-line lectures that cover topics like SEO, contented market, social media, mobile market, PPC, conversion optimization, web analytics, electronic mail market, and more .
unfortunately, the credits completed in this certificate program can not be transferred over for Duke or early University students .
Where to go : Duke University Continuing Education
Cost : $ 3,195
Time Commitment : oeuvre at your own pace
15) Cornell University Digital Marketing Certificate Program
eCornell offers a top tier on-line and professional development program that rivals the best in the populace. This detail security provides you with an overview of the digital market landscape and everything you need to know to succeed .
The course of study was developed by the staff from Cornell ’ s Johnson Graduate School of Management, and the quality of teaching is the same as what you would get as a full-time enroll student. unfortunately, completion of the course does not result in college credits for those that need them .
By the end of the course, you are able to create an integrated digital marketing plan that fits with your company ’ sulfur goals and resources. Get an Ivy League education at a bantam fraction of the price !
Where to go : eCornell
Cost : $ 3,600
Time Commitment : 2-months
16) Copyblogger Certified Content Marketer
The Copyblogger Certified Content Marketer Program is the prime minister subject market certificate on-line but is alone open at certain times throughout the year. To register for the plan, you must submit your electronic mail to receive a presentment when signups open, which is normally twice a class .
By completing the coursework, you become certified by turning in your capacity samples to be reviewed by professional writers. once approved, you get your documentation that does not expire .
You besides have the opportunity to be listed in the Certified Content Marketer directory on their web site and become eligible for master-level trail ( invitation only ) .
Where to go : Copyblogger
Cost : $ 495
Time Commitment : varies
17) Twitter Flight School Certification
Learn how to make a persistent impression on Twitter ’ s 330 million users with Twitter Flight School .
Twitter provides two separate ‘ paths ’ to help digital marketers gain traction and start advertising on the platform. The Marketing Leadership broadcast is arrant for those looking to explore larger occupation opportunities on the social media chopine. It consists of five 10-15 minutes courses, meaning the integral plan takes approximately one hour to complete. The executive Leadership naturally is for those looking to enhance their personal trade name and takes merely 10 minutes
Twitter Flight School boasts best practices and real-life scenarios from businesses to help digital marketers better integrate the sociable media platform into their work. Simply log in with your Twitter score to gain access to the two individual courses .
Where to go : chirrup Flight School
Cost : release
Time Commitment : 60 minutes for the Marketing Leadership program and 10 minutes for the Executive Leadership course
18) Quintly Social Media Analytics Course
You may run the best social crusade ever, but you ’ ll never be able to track or report your goals without a general cognition of analytics .
This digital market path from Quintly Academy covers all of the basic principles of social media analytics that ’ second perfect for beginners or qualify marketers looking for a refresher course. Quintly ’ randomness on-line class teaches you how to track and measure your performance goals on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, Instagram, and more .
As a digital market means managing multiple social campaigns, we understand the importance of a seller who knows his or her way around analytics. The ability to back up your digital strategy with numbers is an highly valuable skill for a social media seller. it gives you credibility and a way to back up all of your decisions and base them off of concrete tangible data .
Where to go : Quintly Academy
Cost : dislodge
Time Commitment : work at your own pace
19) Bing Ads Certification
You credibly weren ’ deoxythymidine monophosphate expecting to see anything related to Bing on this list, but the search engine however provides some respect to online marketers .
While it is decidedly not the largest search locomotive, Bing saw some growth stemming from its acquisition of Yahoo and consolidation capabilities with Microsoft digital market tools. Bing ’ second accredidatin platform teaches you how to maximize your ROI when ad on the platform. Best of all it ’ s completely unblock !
To complete the certificate program, plainly take the free courses at your own footstep to prepare for the examination. You then have unlimited time to finish the absolve Bing Ads accreditation examination and obtain a score of 80 % or higher to pass .
Where to go : Bing Training
Cost : free
Time Commitment : bring at your own tempo
20) New England College of Business – Online Digital Marketing Certificate
The Digital Marketing Certificate from The New England College of Business is the most expensive platform on, but it may besides give the most exemption. There ’ s a huge excerpt of courses to choose from including data analytics/metrics, capacity market, electronic mail market, viral commercialize, and more. This gives students the opportunity to work with new and emerging technologies, study the trends, and learn from experts .
The program takes theories from intend leaders in marketing like Seth Godin, Simon Sinek, Gary Vaynerchuk and more. There are no annoying prerequisites and students are able to enroll in the certificate platform at any time. There is besides only one required path called digital market and the remaining six are up to you .
Where to go : New England College of Business
Cost : $ 10,185 for fully program ( extra application fees )
Time Commitment : work at your own pace ( 21 credit hours to complete )
21) BrainStation – Digital Marketing Certificate
BrainStation is basically a tech-focused learn and certificate teach platform. Classes are offered on-line and at physical campus locations in Chicago, New York, Boston, Toronto, and Vancouver. Designed by industry experts, the program results in a full-spectrum of digital skills pertaining to stigmatize scheme, sociable media, analytics, search market, and electronic mail market .
As an add bonus, you will work with industry tools like Google Ads, Google Analytics, and Google Search Console. Obtaining the certificate is rigorous and culminates with a finishing touch project that every graduate needs to complete .
Where to go : BrainStation
Cost : Visit the locate to view a full list of scholarship opportunities and requital plans
Time Commitment : workplace at your own pace ( 30 citation hours to complete )
22) SEMrush SEO Toolkit Course
The SEMrush SEO Toolkit Course will help you make the most of the SEMrush cortege of digital selling tools. The moral design includes 14 single television lessons prepared by a team of SEMrush professionals consisting of modules like learning, build, and measuring on the chopine. Best of all, you ’ ll become a adept SEMrush SEO exploiter in lone 3 hours and the course is 100 % exempt. furthermore, users can study the materials and prima donna thick into topics equally well as quiz yourself on what you ’ ve learned .
once you ’ ve completed the course, you ’ re ready to take and hopefully pass the SEMrush Certification Exam for SEOs. This certificate tests you on all aspects of the SEMrush Toolkit course, covering inquiry, build up campaigns, and measuring success .
Where to go: SEMrush SEO Toolkit Course
Time Commitment: 3-5 hours
23) The Unbounce Landing Page Course
Learn all about landing pages from Unbounce co-founder Oli Gardner in an actionable course. Follow along with bit-by-bit instructional video in order to help you create your very own land pages. The separate modules include land page fundamentals, page computer architecture, call to carry through invention, conduct capture forms, landing foliate copywriting, and more .
We recommend this program for all entrepreneurs looking to increase conversions without spending any extra money. Best of all, the course is self-paced so you can complete it as fast or slow as you want .
Where to go: Unbounce
24) HubSpot Email Marketing Certification
The HubSpot Email Marketing Certification course teaches aspiring marketers how to generate an e-mail marketing strategy that will help grow your clientele, and possibly even your career. You ’ ll learn everything from reach management and cleavage to deliverables and analyzing e-mail sends. By the end of the program, you should be able to structure an e-mail selling strategy that works for humans and provides you with the information you need. The integral run consists of 9 lessons, 27 television, and 9 quizzes that result in a presentable certificate upon completion. Get started on this complimentary path today !
Where to go: HubSpot
Time-Commitment: 3 1/2 hours
25) Market Motive Digital Marketing Certification Program
market Motive advertises its surfaces as a platform for “ learning digital market from Silicon Valley-based industry experts. ” It is now one of the best recognized on-line aim course of study that has now been providing certificate courses and certifications since 2017. Their specific masters in digital market ( digital marketing specialist ) offers up 365 days of course entree, 20+ hands-on projects, a certificate to show your experience. The course of study covers advanced web analytics, advanced search engine optimization ( SEO ), Advanced Pay Per Click ( PPC ), and advanced social media. You can choose from distinguish membership plans to decide how you want to pay for the plan .
Where to go: Market Motive
Cost: $ 1,149
Time-Commitment: 1-year ( self-paced )
Opportunity Will Come to Those Who are Qualified
Recruiters and rent managers agree on one crucial hire best practice. market professionals who obtain recognized and authoritative certifications or certificates are more appeal candidates on wallpaper and in person. This is even more crucial nowadays that quickly evolving technology like AI is shifting the direction all marketers function
It is now one of the most stimulate times to be a digital seller, but it ’ s besides one of the toughest. With new techniques and best practices coming out each and every sidereal day, it ’ south imperative mood to stay ahead of the competition.
Read more: Why Does Facebook Keep Logging Me Out?
On the bright side, we believe those who take the extra time and campaign to enhance and increase their digital marketing skill will be rewarded double for their efforts. not alone will these certifications help you land a speculate, but if you already work in commercialize, they could besides help you earn more .
Keep in judgment not to overwhelm yourself by taking besides many courses. rather, find one or two that work well for you and put all your attempt into mastering those subjects. On the early hand, there are enough of more beneficial courses online, but we suggest trying out these certified options first .
Want more ways to improve your marketing skills ? Check out our list of the Top 18 Digital Marketing Books
And here is our list of the Top Free Business Apps to help you run your occupation more efficiently .