Digital Marketing KPIs and Metrics: The Ultimate Guide | DashThis

If you ‘re not tracking your marketing efforts, how will you know if they ‘re working or not ? That ’ second when Key Performance Indicators, or KPIs, come into play ! KPIs aid you measure the metrics that matter the most to your business so that you can keep scaling .

Let ‘s take a closer look at what you need to know about tracking your digital marketing KPI .

What is aDigital Marketing KPI?

A key performance indicator ( KPI ) is a quantifiable measure, or measured, that you can use to gauge some aspect of your occupation ‘ performance and commercialize activities. KPIs can be related to any separate of your commercial enterprise, from employee operation to sales. here ‘s an exercise of different digital marketing KPIs :

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Digital marketing KPIs are metrics that are directly tied to your digital market scheme, such as :

These KPIs can come from multiple types of tools and platforms :

  • Yoursocial mediachannels: Linkedin, Facebook, Instagram, Twitter
  • YourPPCtools: AdWords, nowGoogle ads, or bing ads
  • Your webanalytics tools: Google Analytics
  • Lead conversiontools, or yoursales team’s tools.

Why You Need to Track Your KPIs

To have a better idea of your marketing performance, and therefore attain your marketing goals.

You need to track your digital marketing metrics in order to have a clear picture of what’s working and what isn’t. If your media strategy generates a profit but you have no mind where it ‘s coming from, you ’ ll never know where to invest your marketing budget .

For example, your SEO might be driving about all of your restricted leads and sales while you ‘re throwing money aside on other marketing channels, like PPC ads, that are n’t driving any .

about everything can be tracked nowadays so it ‘s easy to see precisely where your paying customers are coming from, your cost per leash, cost per acquisition, what digital market efforts worked out best, etc .

With this cognition, you can drop the unprofitable parts of your strategy and focus on making the profitable ones work even better.

How to Track Your KPIs for Digital Marketing

Tracking versatile digital market KPIs will give your commercialize team all the information you need to make sound decisions about your business. But it takes a bunch of function to keep this information updated, specially if you ‘re marketing across several different channels .

That ‘s where a digital market reporting splashboard software can help .

1- Connect your market platforms ;
2- Choose between a range of report templates to track KPIs for SEO, your PPC metrics, email market KPIs, sociable media metrics, and more ;
3- The instrument will gather all your most significant KPIs into an automated KPI splashboard so you can see up-to-the-minute metrics whenever you want .

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Sign up today for a 15-day trial and get 10 free dashboards just like this one .

The Most Important Digital Marketing KPIs

While the particular combination of KPI that you track will depend on your occupation and precisely what channels you ‘re targeting with your digital marketing campaigns, several categories apply to most companies doing business on-line. These include :

There are besides some general commercialize metrics and KPIs that most companies will benefit from havin g .

General Marketing KPIs

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Customer Lifetime Value (CLV)

The life prize of a customer is how much tax income a distinctive customer generates over time. This could be a matter of days, weeks, months, or years, depending on your distinctive retention rate and back-end intersection or service offerings .

Customer Acquisition Cost

The acquisition monetary value is how a lot you have to spend to get a newfangled customer. This could include ad, sales calls or visits, and anything else that goes into your prospect and conversion process .

Return on Investment (ROI)

The ROI is a function of the previous two KPI. It tells you how much profit you generate when you compare your customer acquisition cost to tax income generated .

Conversion Rate

The conversion rate is what share of visitors turn into leads and leads into customers. This is a general marketing KPI but it can besides apply to any of the other categories if you want to track each channel individually. You could besides track the total act of leads or conversion randomness .

Search Engine Optimization (SEO) KPIs


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Search Traffic

Search traffic metrics include sum visits, unique visitors, organic traffic, web site visitors, traffic sources, page views per seance, clear pages, and respective other KPIs related to the traffic coming to your web site from Google and early research engines .

Keyword Rankings

This KPI will tell you where your site ranks for your most valuable keywords and phrases. You can track changes in ranking over time to see what is working and what is n’t with your SEO efforts .


Backlinks are an significant factor in search engine optimization. This KPI lets you track how many other sites are linking to yours and when combined with the search dealings KPIs, you can see how those links affect your rankings and traffic.

Domain and Page Authority

Domain agency is a measure of how much assurance the search engines property to your web site. In early words, how important they think your subject is. Page assurance is the same type of measurement on a page-by-page basis .

Bounce Rate

When a visitor lands on a page on your web site and immediately clicks away, it ‘s called a bounce. Tracking this KPI will help you improve your land pages to get visitors to stay on your site longe r .

Social Media KPIs

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Likes, Comments, and Shares

Likes, comments, and shares are the lifeblood of social media sites. If social media is one of the channels you ‘re targeting, these KPIs will tell you how much exposure you ‘re getting on those sites .

Follower Growth Rate

You need a sweetheart flow of newly followers to generate new leads and customers. This KPI will measure the growth pace over a clock time period .

Social Media Traffic

social media traffic metrics cover all the lapp things as SEO dealings ( visits, unique visitors, traffic sources, etc. ) but from social media sites in finical. You may want to track your overall KPIs for all channels deoxyadenosine monophosphate well as specific numbers for each channel .

Social Media Conversions

Like social media traffic, you may want to track overall conversions a well as each channel ‘s results .

Paid Search Marketing KPIs

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Cost-per-Click (CPC)

If you ‘re using paid advertising, CPC is one of the cardinal KPIs you should be tracking .

Click-Through Rate (CTR)

CTR is another fundamental KPI you need to track when you ‘re paying for dealings. A better CTR does n’t entirely bring you more traffic, it could help lower your CPC in some ad networks .

Quality Score

One of the factors the ad networks use to determine your CPC is the timbre score of your ad. A more relevant ad that gets a better CTR will broadly have a higher quality score, which results in lower CPC south .

Email Marketing KPIs

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Signup Rate

The signup pace for e-mail selling is what percentage of the visitors to your site sign of the zodiac up for your e-mail list, whether you offer a newsletter, white paper, encase sketch, or any early bonus .

Open Rate

The open pace is how many of the people on your electronic mail list open your e-mail messages. This KPI is a big indicator of how effective your submit lines are .

Click-Through Rate (CTR)

If you include links to pages on your web site, products or services, or anything else in your emails, you can track how many people click on those links to measure the employment .

Bounce Rate

Email bounce rate is different than web site dealings. An electronic mail bounce is an undeliverable e-mail – it “ bounces ” back to the transmitter .


Every electronic mail you send your customers probably has an unsubscribe liaison so they can remove themselves from your number. This KPI lets you track the number of unsubscribes so you can see what types of messages are most effective and what types lead to more unsubscribes .

How to Choose the Right KPIs to Track

Choosing the right KPIs for digital marketing isn’t a “one-size-fits-all” decision. The best KPIs for one company to track are n’t necessarily the lapp for another .

To choose the best KPIs for your commercial enterprise, you need to look at your goals and workplace backwards. For model, if your head follow-up is done entirely over the earphone or face-to-face, there ‘s no motivation to track content marketing KPIs .

careless of what KPIs are most valuable for you to track, they need to meet the SMART criteria. The KPIs you track need to be :

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timely

In early words, the KPI needs to provide a specific result that digital marketers can measure, that can be identified when you achieve it, is relevant to your goals, and can have a deadline or timeframe applied to it .

What NOT to Track

The ease of tracking any digital market KPIs from web site traffic to e-commerce metrics, churn, CPA, or organic search can be a double-edged sword. It makes it easy to track authoritative metrics but it besides makes it easy to track things that have no value, wasting valuable time and focus.

When deciding on what KPIs you ‘re going to measure, consider whether the information is going to give you any useful insights into ways to improve your buttocks line .

If the metric isn’t something you can act on or affect, it’s likely a vanity metric, so it’s not worth tracking.

For model, you might be tempted to track dressing table metrics like your Facebook likes or Twitter followers, but if you ’ re not presently doing a sociable media campaign aiming towards the goal of getting more likes or followers, why track it ? It ‘s not an effective KPI .

We hope this scout will help you create the arrant KPI splashboard for your needs .

fix to automate your report and gather all your KPIs in good seconds ? Get 10 dashboards, already filled with these KPIs right away .

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