Digital Marketing Jobs: How to Find the Right Role for You | WordStream

Digital Marketing Jobs : How to Find the Right Role for You

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tension and anxiety are built-in parts of the occupation choice march. Digital selling jobs are no different. You want to find the proper fit. You want your skill set to be fully use. You want to get paid well. There are a long ton of factors in dally, and you want to consider them all .
still : spending excessively much prison term researching roles can be a little like getting lost in a voltaic pile of Amazon reviews. You want indeed badly to find the justly salad bowl, or the best salad bowl, that you sit at your calculator for hours. What happens ? You walk outside and immediately see a guy with a way cool salad bowl.

Our purpose in writing this article is double. One : we want to rid you of any buyer ’ s compunction you might have after settling on a place. Two : we want to make sure you don ’ triiodothyronine drive yourself crazy researching your next on-line marketing job. What we ’ re provide you nowadays is the right information to make a decision. It ’ s more significant that you choose something than choose the right thing, but hey—if this is your first go ‘ attack in the digital market worldly concern, why not be a fiddling deliberate ? Odds are, you ’ re going to be here for a while .
Our modus operandi will be the follow : provide insight into respective digital marketing disciplines, then run through the unlike roles you ’ ll meet in each discipline. We ’ ll discuss what each role typically pays ( per Glassdoor ) in the United States, angstrom well as the responsibilities and qualifications each digital market job entails. We ’ ll besides provide some sparkling insights from our own team of digital commercialize professionals along the way .
You can use this usher as a career roadmap as you rise through the ranks. Let ’ s perplex into it !
And remember…
It ’ s only cool because it ’ s not yours .
But first…

A Word About Entry-Level Marketing Jobs

Another false narrative those looking for entry-level commercialize jobs tell themselves : “ I need a caper to get experience, but I need experience to get a job. ” not true at all. not entirely are there batch of entry-level market jobs that don ’ thyroxine want have, and will train on the caper, but there are besides tons of marketing internships. Marketing interns can be kind of like apprenticed servants ; but they make consistent money, learn the tricks of the trade, and get on the inside track at their companies .
right. now let ’ s get into some digital selling jobs .

Product Marketing Jobs

Product Marketing Jobs

What is product marketing?

product commercialize fits into the lap between commercialize, intersection, and sales. product marketers handle to-market put and messaging for raw products and newly product features. As such, they focus their efforts on both likely customers ( prospects and leads ) and existing customers. It ’ sulfur imperative mood that customers know how to use products, and know about newly features. It ’ sulfur besides imperative that sales teams know how to talk about the products they ’ ra sell. product marketers make certain both of these operations run smoothly, and are consistent with one another .

Hear it from the expert

“ Product marketing is the ultimate cross-functional commercialize position. We own the position, message, and go-to-market strategy for our merchandise. We besides work with Sales and Customer Success to drive in-market demand and adoption. There is never a lonely or dull moment ! ”
– Heather Widman, Director of Product Marketing at WordStream

Product Marketing Specialist

Average base pay: $ 69,500
Experience: 2-5+ years
Skills: Strong verbal and written communication ; detail-oriented ; analytic ; able to multi-task

  • Conduct rival research, including seeking and analyzing rival commercialize and sales materials
  • Utilize potent writing skills to create web log posts, white papers, webinars, case studies, and other intersection marketing collateral
  • seek customer insights and stories to develop, follow through, and manage testimonial and referral programs
  • work with market, technical school, and sales to help write and present product roadmaps
  • Glean applicable insights from on-line and customer data

Product Marketing Manager

Average base pay: $ 113,200
Experience: 3-5+ years
Skills: Excellent verbal and written communication ; excellent organizational and program management skills ; able to systematically meet deadlines .

  • Lead development of communication tools and collateral to promote new features, functionality, and services to both prospects and existing customers
  • Develop and maintain ongoing knowledge and mastery of buyer/customer profiles
  • Organize and host client meetings and forums to evangelize new products and gather feedback
  • Provide the sales and marketing teams with the strategic messaging necessary to create proposal templates, presentations, data sheets, website content, pitches, and other collateral

Director of Product Marketing

Average base pay: $ 167,000
Experience: 7-10+ years
Skills: Exceptional verbal & written communication ; proven ability to handle multiple projects/multiple stakeholders ; proven ability to develop operational KPIs and utilize data ; impregnable drawing card that flourishes under blackmail

  • Communicate performance metrics to key executive stakeholders throughout the organization
  • Partner with engineering leadership to find a balance between to-market speed and value
  • Act as an internal and external expert in product knowledge and implementation
  • Deliver an ongoing stream of product innovations that improve KPIs related to the scale, scope, frequency, and reliability of revenue to drive major business decisions

Content Marketing Jobs

Content Marketing Jobs

What is Content Marketing?

subject marketing is all about creating and distributing valuable, instructive, and relevant contented to a clearly defined hearing, and encouraging members of that hearing to interact with your sword meaningfully—whether that ’ sulfur in the form of a site chew the fat, a sale, or a subject download. Marketing capacity most normally manifests itself in web log posts ( long-form content ) ; but writing newsletters, emails, white papers, landing pages, product descriptions—these are all besides forms of capacity market

Content Marketing Specialist

average foundation yield : $ 50,400
Experience: 1-3+ years
Skills: Strong write and grammatical skills ; can adopt different styles/tones ; keen eye for line edits ; ability to meet deadlines ; familiar with SEO best practices

  • Conceptualize, pitch, research, and write search-friendly blog content that provides value to prospects and readers
  • Write landing pages, product pages, white papers, newsletters, social media campaigns, and other content-related collateral
  • Copyedit a variety of content for print and digital
  • Have a general understanding of SEO tactics—including link building, site structure, image optimization, keyword-centric copywriting, and keyword research

Content Marketing Manager

Average base pay: $ 66,100
Experience: 3-7+ years
Skills: Excellent writing and grammatical skills ; thorough understand of SEO best practices ; ability to analyze traffic and conversion data ; ability to coordinate and manage an in-house/freelance team of writers ; ability to generate blog topics

  • Use keyword research to generate blog topics aimed at converting specific business goals
  • Manage a team of in-house/freelance writers. Implement and oversee a content calendar/schedule
  • Deliver content that supports inbound marketing efforts, demand generation, sales enablement, and other initiatives
  • Collaborate with designers, product marketers, and sales to plan the production of videos, case studies, website copy, and other digital and print marketing collateral

Social Media Marketing Jobs

Social Media Marketing Jobs

What is Social Media Marketing?

social media selling is all about consultation build. Platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram allow brands to not only expand their pass, but build social communities. certain platforms are better for certain market tasks. For example, manner brands looking to leverage social influencers might find the most achiever on Instagram ; while a B2B SaaS ship’s company looking to get their web log posts more exposure might find the most achiever on Twitter. But the premise remains the same : social media allows marketers to reach and communicate with prospects more quickly, and on a larger scale .

Social Media Coordinator/Specialist

Average base pay: $ 49,400
Experience: 1-3+ years
Skills: Solid publish and communication skills ; understanding of social media best practices ; familiarity with social media management tools ; comfortable at events ; comfortable with the major social platforms

  • Building and maintaining an editorial calendar for all relevant social channels
  • Engaging with audience members on a daily basis by communicating with followers and responding to comments and posts
  • Maintaining a consistent brand voice and tone
  • Monitoring and reporting on paid and organic social campaigns
  • Working with the content team on strategic planning and blog promotion

Social Media Manager

Average base pay: $ 54,200
Experience: 3-5+ years
Skills: Knowledge of graphic design/facility with Adobe products ; cognition of SEO basics ; excellent project management skills ; expertness in pay and constituent social forwarding ; expertness in contests, report, community management, influencers, and events

  • Develop comprehensive social strategies to increase traffic to digital content
  • Create a detailed roadmap of social campaigns/tactics and execute campaigns
  • Collaborate with Content, Product, and Sales to determine business-prudent social messaging
  • Lead the development of standards, policies, and rules of engagement for social media
  • Keep up with and implement new industry trends and technologies

Social Media Influencer

Average base pay: $ 100- $ 800+ per post
Qualifications: 1k-100k+ followers
Skills: Ability to accrue a social media following

  • Develop comprehensive social strategies to increase traffic to digital content
  • Create a detailed roadmap of social campaigns/tactics and execute campaigns
  • Collaborate with Content, Product, and Sales to determine business-prudent social messaging
  • Accrue, manage, and maintain a healthy social following on a specific platform

Design Jobs

Design Jobs

What is Design?

“ Design ” encapsulates several different marketing disciplines—graphic purpose, ocular design, user interface design, user experience purpose, web design, etc. Graphic design, though, normally involves print collateral, like magazines and newsletters. When you hear the term “ design ” in digital market, the cultivate is most likely being done by one of the follow : a ocular interior designer, a drug user feel ( UX ) architect, or a exploiter interface ( UI ) couturier. Employees with these titles concern themselves with the way users see and interact with their websites—from post, to seafaring .

Visual Designer

Average base pay: $ 74,100
Experience: 1-5+ years
Skills: Fluency with Adobe products ; experience with responsive plan methods and development ; basic proficiency with web growth tools and languages ; a portfolio which showcases an ability for provocative brand storytelling

  • Create intuitive experiences for brands across a range of consumer touchpoints
  • Take projects from research and sketches to high fidelity visual designs and pixel-perfect deliverables
  • Collaborate with cross-functional teams to understand business objectives/issues; provide creative solutions
  • Design digital materials including presentations, reports, landing pages, emails, banners, ad creative, etc.

UX/UI Designer

Average base pay: $ 97,500
Experience: 3-5+ years

Skills: Proficient in Adobe products ; adept with vane development tools and languages ; Solid appreciation of user-centered design and serviceability test methodologies

  • Build, develop, and maintain wireframes and other UX/UI artifacts
  • Work closely with users, product management, marketing, and engineering to make sure the best possible user experience is delivered
  • Help define the user interaction model and user interface for new and existing products
  • Test the usability of new and existing product designs and make pragmatic proposals for improvements

Creative Director

Average base pay: $ 133,800
Experience: 7-10+ years
Skills: Strong, compromising, strategic thinker with vision ; a drawing card with great communication/presentation skills ; comprehensive examination portfolio of work ; demonstrated experience leading, build, and growing teams ; ability to analyze complex issues and develop relevant, naturalistic plans

  • Lead the design, execution, and interpretation of market research studies
  • Develop innovative ideas for branding, campaigns, and marketing collateral
  • Manage and lead a creative team with confidence and according to individual skill sets
  • Build and maintain strong relationships with creative partners and vendors

SEO Jobs

SEO Jobs

Hear it from the expert

“ SEO is the individual most effective lever we ’ ve found for growing traffic and sword awareness—a combination of user-focused search locomotive optimization and intent-driven contentedness selling ensure that newfangled people are discovering our clientele all the fourth dimension, often precisely when they have the kinds of market challenges that we ’ re positioned to help them with ! Best of all, organic traffic is highly sustainable over time, making it one of the most cost-efficient market channels. ”
– Elisa Gabbert, Sr. SEO & Content Marketing Manager

SEO Specialist

Average base pay: $ 50,500
Experience: 1-3+ years
Skills: have with SEO tools like SEMrush, Screaming Frog, Search Console ; know with Google Analytics ; some working cognition of HTML/CSS ; strong analytic skills ; strong write skills

  • Support development and content teams on optimization projects to improve user engagement
  • Develop and maintain framework for keyword research
  • Develop and maintain link building strategies
  • Report on site and blog traffic

SEO Manager

Average base pay: $ 68,500
Experience: 5+ years
Skills: Demonstrated ability to work cross-functionally to influence others collaboratively ; strong communication and organizational skills ; potent cognition of analytics platforms like Google Analytics ; demonstrated have with keyword/data mine tools and competitive analysis ; prove track-record of increasing traffic, and improving brand and locate visibility

  • Work with content team to ensure on-page, off-page, and technical SEO best practices are being implemented
  • Assist with monitoring and developing social media content
  • Work with developers on site architecture and design
  • Execute tests, collect and analyze data and results, and identify SEO trends and insights

Web Development Jobs

Web Development Jobs

What is Web Development?

Trying to visualize the difference between a web site architect and a web site developer ? Think of a house. A graphic designer takes caution of the interior decorating—the furniture, the drapes, the color schema etc. A developer takes concern of the infrastructure—the foundation, the electricity, the plumb. Web developers are both architects and contractors. Web development jobs are most normally divided into three areas of peculiarity : front end developers ( who work on the part of the web site with which users interact ), spinal column end developers ( who work on the technology that powers the user-facing part of the web site ), and wide stack developers ( generalists technical in both disciplines ) .

Front End Web Developer

Average base pay: $ 88,700
Experience: 3-5+ years
Skills: Fluency in HTML5, CSS3, JavaScript ; ability to write clean, performant code ; experience with mobile/responsive invention ; familiar with frameworks like Bootstrap, Foundation, Backbone, AngularJS, and EmberJS ; familiar with libraries like jQuery and LESS

  • Work closely with designers or user experience analysts to bring wireframes from development to delivery
  • Identify specific issues in user experience and provide codified solutions
  • Make informed recommendations on usage of appropriate libraries
  • Work with product, content, and engineering teams to facilitate QA testing

Back End Web Developer

Average base pay: $ 88,500
Experience: 3-5+ years
Skills: Fluency in server-side languages like PHP, Ruby, Python, Java, and .Net ; eloquence in data tools like MySQL, Oracle, and SQL Server ; experience with PHP frameworks like Zend, Symfony, and CakePHP ; feel with adaptation control software like SVN, CVS, or Git ; feel with Linux as a development and deployment system

  • Create or contribute to web applications with clean, portable, well-documented code
  • Architect technology according to the needs of internal business stakeholders
  • Work closely with the product management team in prototyping and designing new features and solutions
  • Design and develop scalable software and product development solutions

Marketing Analytics Jobs

Marketing Analytics Jobs

What is Marketing Analytics?

Marketing analytics is the drill of measure, wield, and analyzing market performance to maximize its effectiveness and optimize tax return on investing ( ROI ). Marketing analysts sift through massive amounts of data in order to glean insights that will allow for more efficient customer and prospect marketing. Marketing team leverage these insights to launch and optimize products, write conversion-friendly content, and develop paid remarketing strategies .

Hear it From the Expert

“ Marketing analytics is essential to making business-intelligent decisions. At WordStream, we use analytics to produce real-time feedback, find trends, and visualize data relationships. We leverage this information to determine what ’ s working, what can be improved, and to create meaningful contented for our readers. ”
– Patrick Henry Carrera, Marketing Analyst at WordStream

Marketing Analyst

Average base pay: $ 62,800
Experience: 2-4+ years
Skills: Strong quantitative and communications skills ; strong attention to detail ; experience with statistical and web site analytics tools ; experience with data visual image software

  • Design, conduct and interpret results of in-market tests
  • Generate data tracking strategies and implementation parameters
  • Organize and structure performance-related data from a variety of sources (paid media, social platforms, web analytics solutions, etc.)
  • Work cross-functionally to identify marketing optimization opportunities, including insightful recommendations to improve performance

ECommerce Jobs

ECommerce Jobs
ECommerce refers, very broadly speaking, to any occupation transaction conducted on-line. Most normally, though, eCommerce takes the form of on-line shopping, in which goods are bought or sold over the internet. ECommerce has exploded over the last respective years for a count of reasons—reduced costs, ease of access, stock management, therefore away. By 2020, global eCommerce sales are estimated to reach $ 4.058 trillion. From a market point of view, eCommerce specialists are creditworthy for determining the format and features of websites in holy order to maximize buying clarity and ease of seafaring for customers .

ECommerce Manager

Average base pay: $ 75,300
Experience: 3-5+ years
Skills: Organized, analytic person with potent technical skills ; strong strategic plan experience ; hard market cognition ( competitors, pricing, products, trends )

  • Manage existing team and implement staff growth when necessary
  • IPlan for e-marketing expenditures and develop a financial plan that will maximize allotted resources
  • Evaluate KPIs of eCommerce business channels. Monitor trends and performance, and identify areas of opportunity
  • Identify, negotiate and manage project-related contractors and vendors as necessary

ECommerce Director

Average base pay: $ 112,300
Experience: 7+ years
Skills: Excellent written and verbal communication ; highly detail-oriented and able to efficiently multi-task ; proven track record of rent and developing high-performing teams ; demonstrated ability to collaborate, lead, and influence cross-functional teams

  • Lead the development and execution of eCommerce strategy and implementation—including lead generation, digital customer engagement, and digital experience optimization
  • Push the organization to constantly evaluate issues from the consumer’s point of view
  • Identify and test new sales and marketing initiatives to increase online conversions
  • Analyze and communicate relevant eCommerce data to executive leadership and cross-functional partners

Demand Generation/Customer Acquisition Jobs

Demand Generation/Customer Acquisition Jobs

What is Demand Generation?

demand generation is the march of driving interest in your business ’ south products or services. nowadays, demand gen typically takes the form of inbound marketing—paid and organic market strategies ( social media, blogs, ebooks, what have you ) which drive sales-qualified leads .

Hear it from the expert

“ Demand Generation, Growth Hacking, Customer Acquisition—no matter what you call it, we ’ re the leading edge of the business, turning creative assets and ad copy into sales opportunities. Our work can include anything from business forecasting to troubleshooting technical systems to analyzing data in order to develop newfangled ways to reach future customers. We ’ re marketing scientists : examination, analyzing, innovating. ”
– Aaron Doherty, Director of Lead Acquisition at WordStream

Digital Marketing Specialist

Average base pay: $ 67,200
Experience: 2-3+ years
Skills: experience with Google Ads, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console and/or Bing Ads ; cognition of SEO best practices ; solid analytic skills ; have with marketing automation tools like Marketo and Salesforce

  • Closely monitor spend to ensure accounts are pacing properly based on predetermined budgets and flighting
  • Assist in the execution of digital programs including paid social media, email marketing, display, and search marketing
  • Perform competitive analysis, research new opportunities, and use data to provide strategic recommendations that support client growth
  • Monitor industry trends and apply best practices across accounts

Acquisition Marketing Manager

Average base pay: $ 80,700
Experience: 5+ years
Skills: Strong adeptness with Google Ads, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console and/or Bing Ads ; SEM expertness ; Strong analytic skills with an ability to learn and understand creative development ; Strong casualness with performance-based concepts like CPA and ROI

  • Plan and successfully manage channel budgets
  • Develop weekly, monthly, and/or daily reporting on performance by channel
  • Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
  • Lead testing for ad creative, landing pages and other points of the purchasing funnel

Director of Acquisition Marketing/Demand Generation

Average base pay: $ 116,000
Experience: 8+ years
Skills: Extensive experience working with web analytics, A/B screen tools, campaign management platforms, 3rd party ad servers, tag management solutions, and DSPs ; expertness in Google Ads, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console and/or Bing Ads ; excellent communication skills ; ability to use data and informed reasoning to persuade others and influence outcomes

  • Manage and mentor a team of acquisition marketing specialists
  • Measure and report appropriate KPIs and regularly share results and insights with executives
  • Lead forecasting and budget management for all acquisition marketing channels
  • Continually evaluate, recommend, and test full spectrum of performance media channels, including emerging platforms

Picking the Right Role for You

Phew ! As you can see, if you ’ re thinking about embarking on a digital marketing career, there are a long ton of jobs from which to choose. The good newsworthiness ? Though it may not feel like it, there ’ s very little danger of being shoehorned. You ’ ll notice by some of the above descriptions that there is enough of overlap across marketing disciplines ; and that the skills you ’ ll necessitate for one job may very translate to another, should you want to pivot .
glad hunt !
Have any jobs you ’ d like to see add to the number ? Have a motion or comment about one of the jobs already listed ? Tweet us @ WordStream !

source :
Category : News


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