( 1. ) what does this terminus mean ?
( 2. ) why does it matter to marketers ?
Terms
A/B testing – a method in marketing inquiry where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the potency of the concluding market scheme. above the flock – the section of a Web page that is visible without scrolling.
ad blocking – the freeze of Web advertisements, typically the effigy in graphic Web advertisements. ad space – the space on a Web page available for advertisements. Add URL – ( see Search Engine Submission ) AdSense – a contextual ad service provided by Google. advertise network – a network representing many Web sites in selling advertise, allowing advertising buyers to reach wide audiences relatively well through run-of-category and run-of-network buys. affiliate – the publisher/salesperson in an affiliate marketing relationship. consort director – a person responsible for managing an on-line affiliate program for an affiliate merchant. affiliate marketing – gross sharing between on-line advertisers/merchants and on-line publishers/salespeople, whereby recompense is based on operation measures, typically in the shape of sales, clicks, registrations, or a hybrid model. consort merchant – the advertiser in an affiliate market relationship. affiliate network – a value-added mediator provide services, including collection, for consort merchants and affiliates. affiliate software – software that, at a minimal, provides trailing and report of commission-triggering actions ( sales, registrations, or clicks ) from consort links. ALT textbook – HTML assign that provides alternative text when non-textual elements, typically images, can not be displayed. animated GIF – a graphic in the GIF89a file format that creates the consequence of animation by rotating through a series of inactive images. autoresponder – a program that sends an automatic form reaction to incoming emails. B2B – commercial enterprise that sells products or provides services to early businesses. B2C – business that sells products or provides services to the end-user consumers. bandwidth – how much data can be transmitted in a time period over a communications channel, much expressed in kilobits per second ( kbps ). streamer ad – a graphic web ad unit, typically measuring 468 pixels wide and 60 pixels tall ( i.e. 468×60 ). banner blindness – the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for. banner rally – net where participating sites display standard ads in exchange for credits which are converted ( using a predetermine substitution pace ) into ads to be displayed on other sites. barter – to exchange goods or services directly without the use of money. beyond the banner – on-line advertise not involving standard GIF and JPEG banner ads. web log – A frequent, chronological publication of personal thoughts and Web links. bounce rate – 1. ) In web analytics, the percentage of visitors who leave after viewing a individual page.
2. ) In electronic mail marketing, the percentage of emails in a campaign that are undeliverable. browser – ( see Web browser ) button ad – a graphic advertise unit of measurement, smaller than a streamer ad. buzzword – a trendy word or phrase that is used more to impress than explain. caching – the repositing of Web files for by and by re-use at a charge more promptly accessed by the conclusion exploiter. birdcall to action ( CTA ) – the share of a marketing message that attempts to persuade a person to perform a craved legal action. CDN ( content delivery system ) – a system of geographically distributed servers designed to accelerate the delivery of web pages and files by routing exploiter requests to the waiter that ’ mho in the best position to serve them. click-through – the process of clicking through an on-line ad to the advertiser ’ randomness finish. click-through rate ( CTR ) – The median number of click-throughs per hundred ad impressions, expressed as a share. comment spam – irrelevant comments posted to a web log for the sole aim of dropping a connect to the spammer ’ s web site. contextual advertise – a method acting of serving advertisements based on the contented ( i, overall context or composition ) of a web page. conversion pace – the share of visitors who take a coveted legal action. cookie – information stored on a user ’ sulfur computer by a Web site so preferences are remembered on future requests. price per action ( CPA ) – on-line advertise payment model in which payment is based entirely on qualifying actions such as sales or registrations. cost per chatter ( CPC ) – the cost or cost-equivalent paid per click-through. monetary value per lead ( CPL ) – on-line advertise requital model in which requital is based on the number of qualifying leads generated. CPM – price per thousand impressions. customer acquisition price – the cost associated with acquiring a new customer. Data Studio – a release tool from Google that lets users make custom-made reports with data from Google ’ s marketing services and external sources. data transfer – The total total of outbound traffic from a website*, typically measured in gigabytes ( Gb ). dedicated hosting – hosting option whereby the host provides and is creditworthy for the equipment,
dedicating an stallion server to the node ’ second websites. thick linking – linking to a vane page other than a site ’ mho home plate page. trench Web – ( see invisible Web ) description tag – an HTML tag used by Web page authors to provide a description for search engine listings. directory ( see Web directory ) disintermediation – the elimination of intermediaries in the issue chain, besides referred to as “ cutting out the middlemen. ” domain name – location of an entity on the Internet. doorway page – a page made specifically to rank well in research engines for particular keywords, serving as an introduction detail through which visitors pass to the main contentedness. eCPM – effective cost per thousand impressions ( technically, “ effective cost per mille ” ). electronic mail market – the promotion of products or services via electronic mail. electronic mail spam – unwanted, unasked e-mail. exclusivity – contract term in which one party grants another party sole rights with see to a detail occupation affair. ezine – an electronic magazine, whether delivered via a Web site or an e-mail newsletter. Facebook – a sociable network site located at facebook.com. favicon – a small icon that is used by some browsers to identify a bookmarked Web site. first-mover advantage – a sometimes insuperable advantage gained by the foremost significant company to move into a modern market. Flash – multimedia engineering developed by Macromedia to allow much interactivity to fit in a relatively little file size. forum – an on-line community where visitors may read and post topics of common interest. frames – a structure that allows for the divide of a Web page into two or more mugwump parts. freemium – a proficiency where a occupation offers a unblock basic product, giving the customer an option to use an progress version for a premium price. frequency capital – restriction on the sum of times a specific visitor is shown a particular ad. geo-targeting – a method of detecting a web site visitor ’ second localization to serve location-based content or advertisements. GIF89a – ( see animated GIF ) Google Data Studio – a exempt creature from Google that lets users make custom reports with data from Google ’ randomness market services and external sources. guerrilla market – unconventional commercialize intended to get maximal results from minimal resources. guest blogging – writing a blog post to be published on another web log as a temp featured writer. heatmap – a graphic theatrical performance of data where varying degrees of a single metric unit are shown using colors. hit – request of a file from a Web server. house ad – self-promotional ad a company runs on their own site/network to use unsold armory. HTML banner – a banner ad using HTML elements, much including synergistic forms alternatively of ( or in addition to ) standard graphic elements. HTML e-mail – e-mail that is formatted using Hypertext Markup Language, as opposed to plain textbook electronic mail. loanblend model – a combination of two or more on-line marketing payment models. impression – a individual example of an on-line ad being displayed. * inbound connect – a connect from a locate outside of your web site. inbound commercialize – a selling exemplary whose sales performance relies on the first step of its customer root to find and purchase a product. incentivized traffic – visitors who have received some form of compensation for visiting a site. interactional means – an agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce confer. interstitial – an ad that loads between two content pages. inconspicuous Web – the dowry of the Web not indexed by search engines. JavaScript – a script language developed by Netscape and used to create synergistic Web sites. keyword – a word used in a performing a research. keyword density – keywords as a percentage of indexable textbook words. keyword market – putting your message in movement of people who are searching using particular keywords and keyphrases. keyword inquiry – the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investing ( ROI ). keyword stuffing – the excessive, unnatural use of keywords on a network page for search engine optimization purposes. keywords tag – META tag used to help define the primary keywords of a Web page. lead magnet – a specific deliverable that is offered to prospects in return key for contact information, typically to join an electronic mail list. like-gate – a barrier requiring a user to “ Like ” a mark ’ mho page before they can entree certain subject from that brand on Facebook. link build up – the process of increasing the number of inbound links to a web site in a room that will increase search engine rankings. link checker – tool used to check for broken hyperlinks. yoke popularity – a measuring stick of the quantity and quality of sites that link to your site. link textbook – the text contained in ( and sometimes near ) a hyperlink.
linkbait – a piece of content created with the primary aim of attracting inbound links. log file – charge that records the natural process on a Web server. long domain name – domain name longer than the original 26 characters, up to a theoretical limit of 67 characters ( including the extension, such as .com ). managed WordPress hosting – vane hosting optimized specifically for WordPress, where the host company assumes many of the routine sustenance tasks. manual submission – adding a url to the research engines individually by hand. market automation – the consumption of software to automate insistent tasks related to commercialize activities and connect unlike parts of the commercialize funnel. marketing plan – the part of the business plan outlining the marketing scheme for a product or service. media kit – a resource created by a publisher to help prospective ad buyers evaluate advertise opportunities. meta search locomotive – a search engine that displays results from multiple search engines. META tag generator – joyride that will output signal META tags based on input page data. META tags – tags to describe versatile aspects about a Web page. moderator – at a forum, person entrusted by the administrator to help discussions stay productive and within the guidelines. mousetrapping – the manipulation of browser tricks in an campaign to keep a visitor captive at a site, frequently by disabling the “ Back ” release or generated repeat pop-up book windows. multivariate testing – a method in marketing research where multiple variables in a see scenario are simultaneously changed and the ensuing understudy strategies tested, in ordain to improve the effectiveness of the final market strategy. navigation – that which facilitates bowel movement from one Web page to another Web page. netiquette – short for network etiquette, the code of conduct regarding acceptable on-line behavior. network effect – the phenomenon whereby a military service becomes more valuable as more people use it, thereby encourage ever-increasing numbers of adopters. opt-in electronic mail – e-mail that is explicitly requested by the recipient. opt-out – ( 1 ) character of program that assumes inclusion body unless stated otherwise. ( 2 ) to remove oneself from an opt-out program. organic search – the unpaid entries in a search engine results page that were derived based on their contents ’ relevance to the keyword question. outbound link – A link to a site outside of your site. foliate view – request to load a single HTML page. pagejacking – larceny of a page from the original site and publication of a copy ( or near-copy ) at another site. pass-along rate – the percentage of people who pass on a message or file. pay per click ( PPC ) – on-line advertise payment model in which payment is based entirely on qualifying click-throughs. pay per lead ( PPL ) – on-line ad payment model in which payment is based entirely on qualifying leads. pay per sale ( PPS ) – on-line ad requital model in which requital is based entirely on qualifying sales. payment brink – the minimum accumulated commission an affiliate must earn to trigger requital from an affiliate broadcast. PayPal – an on-line payment service that lets its users make purchases and receive payments via a user-defined e-mail address. license marketing – selling centered around getting customer ’ s consent to receive information from a company. podcast – a series of sound recording or television files that are syndicated over the Internet and stored on client computing devices for subsequently playback. pop-under ad – an ad that displays in a new browser window behind the current browser window. pop-up book ad – an ad that displays in a new browser window. portal vein – a locate featuring a suite of normally used services, serving as a starting distributor point and frequent gateway to the Web ( Web portal vein ) or a niche subject ( vertical portal vein ). agio WordPress subject – a theme coded for the WordPress content management system that costs money. pace card – document detailing prices for assorted ad placement options. reciprocal cross links – links between two sites, frequently based on an agreement by the site owners to exchange links. rectangle ad – any one of the bombastic, orthogonal standard sizes suggested by the IAB. rep firm – ad sales spouse specializing chiefly in single-site sales. fall days – the phone number of days an affiliate can earn commission on a conversion ( sale or lead ) by a mention visitor. return on investment ( ROI ) – the proportion of profits ( or losses ) to the come invested. rich media – new media that offers an enhanced experience relative to older, mainstream formats. run of net ( RON ) – ad buying choice in which ad placements may appear on any pages on sites within an ad network. guide of site ( ROS ) – ad buying option in which ad placements may appear on any pages of the target site. search engine – a program that indexes documents, then attempts to match documents relevant to the users search requests. search engine optimization – the procedure of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are share of a Web search. search engine spam – excessive handling to influence search locomotive rankings, often for pages which contain little or no relevant content. search engine submission – the act of supplying a URL to a search locomotive in an attempt to make a search engine aware of a site or page. search retargeting – the manipulation of a site visitor ’ s search history as a basis for the ads that the visitor will see. self-serve advertising – advertising that can be purchased without the aid of a sales representative. SEO ( see search locomotive optimization ) SERP – shorthand for a page of search locomotive listings, typically the first page of organic results. shopping haul – software used to make a site ’ south product catalogue available for on-line order, whereby visitors may select, scene, add/delete, and buy trade. sig charge – a short block of text at the end of a message identifying the sender and providing extra information about them. site search – search functionality specific to one site. skyscraper ad – an on-line ad significantly taller than the 120×240 erect standard. social network – the process of creating, build, and nurturing virtual communities and relationships between people online. spam – inappropriate commercial message of extremely gloomy measure. stir foliate – a post page before the home page of a Web web site. sponsorship – advertise that seeks to establish a deeper association and consolidation between an advertiser and a publisher, often involving coordinated beyond-the-banner placements. stickiness – the measure of time spent at a site over a given meter time period. extremely affiliate – an affiliate capable of generating a significant share of an affiliate program ’ mho activeness. wall session – advertise sequence in which a visitor receives ads from one advertiser throughout an integral site visit. text ad – ad using text-based hyperlinks. title tag – HTML chase used to define the text in the crown line of a Web browser, besides used by many research engines as the title of search listings. top 10 – the lead ten search engine results for a particular search term. trick banner – a standard ad that attempts to trick people into clicking, often by imitating an engage system message. two grade affiliate platform – affiliate plan structure whereby affiliates earn commissions on their conversions angstrom well as conversions of webmasters they refer to the program. underdelivery – pitch of less impressions, visitors, or conversions than contracted for a specified time period of time. unique visitors – individuals who have visited a Web locate ( or network ) at least once in a during a repair time skeletal system. URL – localization of a resource on the Internet. serviceability – ( see Web site usability ) vertical streamer – a standard ad measuring 120 pixels across-the-board and 240 pixels improbable. viral market – marketing phenomenon that facilitates and encourages people to pass along a selling message. vlog – a web log that publishes television content. Web browser – a software application that allows for the browse of the World Wide Web. Web blueprint – the choice and coordination of available components to create the layout and structure of a Web page. Web directory – organized, categorized listings of Web sites. Web hosting – the business of providing the repositing, connectivity, and services necessity to serve files for a web site. Web locate dealings – the amount of visitors and vists a Web locate receives. Web site serviceability – the still with which visitors are able to use a Web site. whois – a utility that returns ownership information about second-level domains. viva-voce marketing – a marketing method that relies on casual social interactions to promote a product .
Terms by Category
affiliate market blogging and publication business and ebusiness domain names e-commerce electronic mail market on-line advertise search engine market search engine optimization social media market network analytics web purpose and market
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