Table of Contents
- Nick Schreck Assistant Professor of Digital Marketing, Midland University
Teach the fundamentals and then have the students apply them
Digital market can be a act of a moving aim for businesses and even more so for those teaching the subject. The Digital Marketing Essentials koran does a gre Read More … Digital market can be a bite of a moving prey for businesses and even more so for those teaching the topic. The Digital Marketing Essentials koran does a great job of addressing the basics of the field to help students understand the different elements of digital market, but Mimic Pro truly brings those elements to life by asking students to apply their new cognition to a business in necessitate of digital commercialize aid. The model offers students a great talking degree in job interviews about their digital selling acumen and how they solve problems.
- simon Senior Tutor of Digital, Social, and Mobile Marketing, Massey University
Always up to date and excellent
Best digital marketing casebook that I have found in 15 year for my students to use to learn well all about virtual business-focused digital market best phosphorus Read More … Best digital market casebook that I have found in 15 year for my students to use to learn easily all about practical business-focused digital marketing best exercise. The only area it is missing is chinese app – WeChat. Put an entire chapter on WeChat and this book gets 5 stars .
- Annette R. Professor, Carroll College
Most applicable class i have taken
Students were very activated to ultimately have hands on application in digital selling and the mimic pro simulation. On the concluding examination, I had several students men Read More … Students were very stimulate to finally have hands on application in digital market and the mimic pro simulation. On the final examination, I had several students citation this was the most utilitarian and applicable course they have taken in college. I besides have several students receive part time employment helping businesses develop and upgrade their digital market platforms .
- David M. Assistant Professor of Marketing, Department at University of Delaware
The best practice-based book on the market
I have used Digital Marketing Essentials since I began teaching digital market in 2015, and my undergraduate and MBA students have learned a frightful amoun Read More … I have used Digital Marketing Essentials since I began teaching digital market in 2015, and my undergraduate and MBA students have learned a frightful come from this extremely well-written and organized book. furthermore, the teacher lesson plans have provided valuable input signal for me to create discussions, exercises, and case studies. I will continue to use this casebook as I teach digital commercialize for the indefinite future, as the bible makes semesterly updates and frequently provides modern and valuable teacher resources. I could not recommend this book more highly !
- Lisa H. Southeast Community College
Outstanding! This product, the DME
Outstanding ! This product, the DME script and the customer corroborate are just fantastic and make everything about teaching Ecommerce Marketing concern and so mu Read More … outstanding ! This product, the DME bible and the customer patronize are precisely fantastic and make everything about teaching Ecommerce Marketing interest and so much easier that the traditional casebook. Thank you Stukent !
- Melodi G.
Professor, New Jersey Institute of Technology
The resources are awesome. Anyone
The resources are amazing. Anyone teaching digital marketing should be using Stukent !
- Greg C. Loyola University Maryland
The Digital Marketing Essentials text and the Mimic Pro simulation were both home runs.
about finished with my beginning semester teaching Digital Marketing Technology and Analytics, and I have to say the Digital Marketing Essentials text and the Mimi Read More … about finished with my first semester teaching Digital Marketing Technology and Analytics, and I have to say the Digital Marketing Essentials text and the Mimic Pro simulation were both home run. Both made it far easier for me to focus on bringing experiential memorize to the classroom, and my students are far more marketable now than they were precisely two months ago .
- Yiyuan L. Professor, Otterbein University
Have used the textbook with Mimic Pro Simulation for years…
Since the first time I taught digital market for business students four years ago, I adopted the casebook with Mimic Pro Simulation from Stukent. These are gigabyte Read More … Since the first time I taught digital selling for business students four years ago, I adopted the textbook with Mimic Pro Simulation from Stukent. These are great bundles with up-to-date materials and cases, which have equipped my students with firm and solid skills in digital market plan, web site plan, search locomotive marketing ( both SEO and PPC ), electronic mail marketing, new media blueprint, and related web analytics. Dr. Liu, Otterbein University
- Zhenning adam. University of Maine System
The textbook has new concepts and applications
The textbook has newly concepts and applications geared toward a successful entry-level digital market career .
- Tim D.
Digital Marketing Instructor, Zayed University
Up to date and practical.
honestly, this is the only digital selling textbook that I have seen that actually keeps up with the pace of change in the industry. very clear – even for Read More … honestly, this is the only digital market casebook that I have seen that actually keeps up with the pace of change in the industry. very clear – even for ESL .
