The 10 Best Online Courses on Digital Marketing (Free & Paid)

One of the best ways to teach yourself digital marketing is to follow an on-line digital market train naturally. A adept course will help you build the skills needed to become a successful digital seller fast and boost your career .
In this military post, you ’ ll find the best digital commercialize courses available on-line. The list includes both Free and Paid digital market train courses from reputable organizations .
Who should follow a digital marketing course?
Digital market skills are critical not only for digital market professionals but for anyone working in a clientele with an on-line presence. This includes entrepreneurs, market managers, marketing specialists, and small business owners.

Why are these the best online courses in digital marketing?
If you search Google for ‘ Digital Marketing Courses ’ you ’ ll find a bunch of courses covering unlike digital selling disciplines. For example, there are courses that focus alone on SEO or social media marketing but they don ’ triiodothyronine give you a accomplished picture of all digital market channels .
The aim of this guidebook is to showcase complete digital market courses that cover a wide range of digital selling concepts and not barely one area. The tilt includes different types and levels of courses desirable for beginners, intercede and advanced users. Most of them are absolve and you can get started correct away and boost your digital market career .

Top 10 Digital Marketing Courses

These are the best digital marketing courses you can take on-line and get certified in digital selling .

1. Google Digital Marketing Courses (Free with Certification)

Google Digital Garage
Google has an on-line course platform ( Digital Garage ) offering detached courses on a number of subjects related to career or business development .
One subject that is covered in detail is Digital Marketing train. In particular, Google offers the follow on-line marketing train courses :

  • Fundamentals of Digital Marketing (includes a digital marketing certification)
  • How to start an online business
  • How to make sure customers find you online
  • How to promote a business with online advertising (Google Ads)
  • How to expand a business to other countries
  • Mobile Marketing
  • Promote a business with content marketing
  • Social Media Advertising
  • YouTube Course (Includes certification)

All courses include both video recording and text materials and some can be completed in 3 hours while others can take up to 40 hours .
The digital market fundamentals certificate is accredited by Interactive Advertising Bureau Europe and The Open University .
Why enroll in this course?
If you are fresh to digital marketing and want to get a good theme of what digital marketing is and how the different components work together, then this is a dependable course to follow .
The documentation is besides globally recognized which is a great way to boost your career .
Learn more about this Course

2. Reliablesoft Academy (Paid with Certification)

Reliablesoft Digital Marketing Full Course Bundle
The Digital Marketing Full Course is offered by Reliablesoft ( that ’ s us ). Reliablesoft is a full-service digital selling agency providing SEO and digital marketing services since 2002 .
The digital market course bundle has ten courses covering all major aspects of digital marketing. In particular, it includes the pursuit courses :

  • Digital marketing basics
  • Facebook / Instagram Ads
  • Google Ads
  • Search engine optimization (SEO)
  • Keyword research
  • Content marketing
  • Email marketing
  • Google Analytics (including Google Analytics 4)
  • Social media marketing
  • eCommerce SEO

Upon completion of the class and needed exams, you get a digital marketing certificate to showcase on your CV and open up newly career opportunities .
Why enroll in this course?
We designed this digital selling course based on our experience working with clients in respective industries and on the feedback we received from our students .
What differentiates this course from the rest is that it will not only teach you the theory, but it will show you bit-by-bit how to use digital market to boost your on-line presence .
As an active digital market means, we continually optimize our processes by testing different theories and techniques, and our findings are transferred to our on-line courses .
For you, this means that you can focus on digital marketing practices and procedures that are proven to work and are not only utilitarian in theory .
Each naturally covers a digital marketing channel in detail with checklists and actionable tips you can apply to your digital market campaigns .
It is desirable for beginners and anyone that wants to learn digital commercialize in the fastest possible way .
The course content is updated regularly to take into report the latest digital selling techniques and practices .
Learn more about this Course

3. Semrush Academy (Free with Certification)

SEMRush Academy Online Courses
Semrush is the company behind one of the most successful digital marketing tools. To serve their users and consultation better, they have created an academy with a number of spare digital market courses .
Their courses cover all digital market disciplines including :

  • SEO
  • Content Marketing
  • PPC
  • Affiliate Marketing
  • Social Media Marketing

The naturally ’ south chief linguistic process is english but many of the courses are besides available in spanish .
registration is release and upon completion of the course and the exams, you get a certification .
The naturally material includes both Video and text and all courses are taught by reputable digital commercialize professionals .
They cover both basic and gain concepts and while some courses are specific on how to use Semrush, there are courses that cover general concepts like SEO fundamentals, PPC fundamentals, technical SEO, and social media selling .
Why enroll in this course?
The decent matter about these courses is that they are taught by industry experts and besides explaining the different concepts, they besides teach you how these can be applied in practice .
In addition, you ’ ll catch to learn how to use Semrush correctly and this can increase your chances of running successful digital selling campaigns .
Learn more about this Course

4. ClickMinded Digital Marketing Course (Paid with Certification)

ClickMinded Academy
ClickMinded is a company co-founded by Tommy Griffith. Tommy is an have SEO expert and SEO trainer. He has done SEO work for companies like Paypal and Airbnb .
They offer a number of on-line commercialize courses covering respective commercialize channels and a digital marketing course pile that includes everything you need to know to become a digital marketing specialist .
In particular, their digital market educate covers 7 topics :

  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Paid Advertising
  • Sales Funnels
  • Google Analytics
  • Search Engine Optimization

The nice thing about the Click Minded pack is that each course is taught by professionals who are actively working in the industry in big organizations .
You can register for free for their Digital marketing framework masterclass but to gain full access to the bundle, you have to pay $ 1997 ( a once-off tip ). All courses come with a certificate and a 14-day money-back guarantee .
Here is a tip for you: While the courses are offered at a rebate ( the normal price is listed as $ 6,979 ), you can get a further discount by registering for their masterclass course. After you register for the loose course, you will get emails with better discounts on the nonrecreational courses .
Why enroll in this course?
obviously, this is not a class for all individuals. The price is high for a mercenary or a solo professional but not a trouble if you work for a big company .
If you are will to spend the amount, there is decidedly respect to be gained from this course. If you already know the basics and worked through Google Garage and Semrush courses, you can use this course to go deep and explore all bits and pieces of digital selling .
I besides recommend registering for their newsletter since they provide high-quality content ( on respective digital commercialize topics ) through their web log .
Learn more about this Course

5. HubSpot Online Marketing Courses (Free with Certification)

Hubspot Digital Marketing Academy
Another choice to learn digital marketing online and get certified by a celebrated company is Hubspot Digital Academy .
Hubspot is one of the leading companies in the digital market industry with a range of tools including CRM, SEO tools, capacity market, and sales .
Hubspot ’ s Online Digital Marketing Courses cover the following topics :

  • Inbound Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Contextual Marketing

registration is free and you get a recognized certification upon completion of the run .
Besides the above courses, they besides offer a number of courses ( without a certificate ) that cover Search engine optimization, blogging, Facebook ads, and other on-line market channels .
Why enroll in this course?
even if you don ’ thymine plan to use HubSpot ’ randomness tools in your marketing campaigns, they did a very thoroughly job with their on-line courses. You can allocate some time and go through the ones that interest you .
All courses are taught by experts like Sujan Patel and Matthew Barby, who are recognized digital marketing professionals with years of know in the diligence. The learn environment is easy to use and the courses are free .
I suggest you besides go through this course, which explains how HubSpot is using blogging to get thousands of visitors per day from Google constituent search .
Learn about this Course

6. Udemy Digital Marketing Course (Paid with Certification)

Udemy Digital Marketing Courses
Udemy is one of the biggest on-line learning platforms. They offer courses on a numeral of subjects covering all areas of marketing from SEO to Google Ads and Sales .
One of the courses that cover Digital Marketing in detail is the complete Digital Marketing Course Bundle which includes 12 courses. Topics include :

  • Market Research
  • WordPress Setup
  • SEO
  • SEO Writing
  • YouTube Marketing
  • Google Ads
  • LinkedIn Marketing
  • App Marketing
  • Email Marketing
  • Google Analytics
  • Social Media Marketing
  • Facebook Ads

The naturally comes with a digital marketing authentication but it ’ s not detached. The price is $ 99 but you can get it at a lower price if you are patient adequate. Sign up with Udemy, add the course to your wish tilt and delay for the deduction period.

Why enroll in this course?
I ’ megabyte not a bad fan of Udemy courses, I have tried a numeral of courses in the by and they seem to me that the courses are made for the masses without giving attention to detail .
besides, sometimes the run description promises more than what is actually delivered in the course .
however, if you can get this course for a reasonable price and not $ 99, it ’ randomness worth the money. If you are a founder you can get a very good theme of how the different marketing components work since it covers everything from website marketing to social media forwarding .
Learn more about this Course

7. Simplilearn Digital Marketing Specialist (Paid with Certification)

SimpliLearn Digital Marketing Specialist Course
This Digital commercialize course is offered by SimpliLearn and covers a number of Digital Marketing disciplines and tools .
It ’ s a course for beginners and includes :

  • SEO
  • Social Media
  • Pay-Per-Click (Facebook and Google Ads)
  • Conversion Optimization
  • Web Analytics
  • Content Marketing
  • Email Marketing and Mobile Marketing

The Digital Marketing Specialist path is a premium run and comes with a bounty price of $ 1,499 .
Why enroll in this course?
The dainty thing about this path is that it includes walkthroughs of more than 40 digital commercialize tools so by the time you complete this course, you ’ ll have a very good mind of what tools to use in your digital selling campaigns .
besides, besides getting certified for this class, it prepares you to pass and get certified for Google Ads, Facebook, Google Analytics, and YouTube .
If you are working for a company and want to convince your boss to invest in a Digital Marketing Course, then this is a identical beneficial option from a trusted caller .
Learn more about this Course

8. Udacity Digital Marketing Course (Paid with Certification)

Udacity Digital Marketing Course
Another premium digital marketing train course is Udacity ’ s Digital Marketing Nanodegree program .
It covers everything you need to know to become a digital seller including :

  • Online Marketing Fundamentals
  • Content Strategy
  • Social Media Marketing
  • Social Media Advertising with Facebook Blueprint
  • Search Engine Optimization (SEO)
  • Search Engine Marketing with Google Ads
  • Display Advertising
  • Email Marketing
  • Measure and Optimize with Google Analytics

Why enroll in this course?
What is different about this run compared to other on-line courses is that besides getting access to the course material, you besides get access to a technical mentor and a personal career coach, and career services .
This is particularly utilitarian if you are a founder in digital marketing and want to have person to talk to about technical issues and need advice on how to build your digital marketing career .
Of course, you don ’ t get the above services for Free. To maintain your access to the class material and services, you have to pay a bounty price of $ 399 per month. It is estimated that you will need at least 3 months to go through the fabric .
This is decidedly a good run for beginners but it ’ s not for everyone. Paying $ 399 per calendar month for a course subscription is a draw for freelancers or self-employed so this is more suit to marketers working with big companies that can afford it .
Learn more about this Course

9. Coursera Digital Marketing Courses (Paid with Certification)

Coursera Digital Marketing Courses
Another digital market trail academy worth considering is Coursera. They offer a number of digital marketing courses covering all digital market channels from SEO to social media marketing and paid advertising .
One democratic option is the Digital Marketing Specialization offered by the University of Illinois .
The digital selling specialization includes six courses with each course taking around 20 hours to complete and the sum cost to finish all courses is $ 592. The courses cover the following areas :

  • Differences between analog and digital marketing
  • Introduction to Digital tools and digital media
  • Digital marketing analytics theory
  • Digital marketing analytics practice
  • Online marketing strategies
  • Video marketing
  • Social and email marketing

When you finish all courses and pass all graded assignments, you can get the Coursera Digital Marketing Specialization certificate and use the credits towards obtaining the MBA degree awarded by the University of Illinois .
Why enroll in this course?
This is a dear course for people who have experience with analogue commercialize and want to make the transition to digital market. It ’ s not the best course if you ’ re looking for actionable digital market techniques to increase your traffic and sales. You can read our comprehensive review of this path here .
Learn more about this Course

10. Google Digital Marketing and eCommerce Courses (Paid with Certification)

Grow with Google Digital Marketing Courses
Besides Digital Garage, Google is offering a number of digital marketing courses through Grow with Google and third-party providers. One such font is the Google Digital Marketing and eCommerce courses offered through Coursera .
The courses are prepared by Google market professionals and they can be accessed through a subsidized Coursera plus subscription which costs $ 39 per calendar month .
In sum, Google offers seven on-line courses with each class taking on average 24 hours to complete. The courses cover the follow topics :

  • Introduction to Digital Marketing and e-commerce
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Social Media Marketing (including strategy, planning, and analytics)
  • Email Marketing
  • Marketing Analytics
  • eCommerce (including building an online store)
  • eCommerce Marketing
  • Retargeting

When you finish all courses, you get the Google Digital Marketing and e-commerce certification which is accredited by the American Association of Advertising Agencies and the american Advertising Federation .
Why enroll in this course?
The courses are intended for people who want to build job-ready skills and enter the digital selling industry as junior digital market professionals. The lessons are comfortable to follow and are suited for beginners with no prior know in on-line market. Coursera offers a 7-day rid test to review the content before committing to a paid plan .
Learn more about this Course

Additional Training Options

In addition to the above options, these free courses are worth considering .

Optinmonster Digital Marketing Training (Free)

OptinMonster Digital Marketing Training
Optinmonster is one of the most successful tools for increasing web site conversions. To educate their users, they created a number of unblock courses covering topics related to email commercialize and conversion optimization .
Why enroll in this course?
Although the optinmonster digital academy does not include courses on all digital selling topics, it is deserving taking a search because once you manage to get traffic to a web site, you will need conversions and this is precisely what you ’ ll learn in these courses .
registration is loose and the courses are easy to follow, suitable for both beginners and advance users .
Learn more about this Course

Copyblogger Online Marketing Course (Free)

CopyBlogger Digital Marketing Course
One of the most successful websites on Internet Marketing, specially when it comes to content writing is Copyblogger .
Brian Clark is the writer behind copyblogger and the creator of the most successful WordPress framework, Genesis .
Although copyblogger, studiopress, and Genesis are now separate of WPEngine, Brian ’ s free Internet Marketing course is still a big resource to learn how to write great content .
This course is delivered through e-mail and downloaded ebooks and it ’ s dislodge. All you have to do is register using your electronic mail address .
Why enroll in this course?
Writing great contentedness is necessity for the success of any digital marketing campaign. Whether it ’ s ad copy, articles, or landing page copy, you need to learn how to write engaging subject and this run is a great place to start .
It is desirable for both beginners and advanced users .
Learn more about this Course

How Much Do Digital Marketing Courses Cost?

The cost of paid digital marketing courses is between $ 119 and $ 1997. There are besides courses that come with a monthly subscription .
To help you decide which is the best digital market course for your needs, here is a comparison table showing the price of each course .

Which Course to Follow?

If you are confused as to which digital market course to follow, our recommendation is the follow :

  • If you want a good free course to get started with digital marketing, follow the Google Digital Garage course.
  • If you want to learn actionable advice on how digital marketing can help you get more traffic and make more sales register with the Digital Marketing Full Course.
  • If you want to become Google Digital Marketing Certified, go with the Google Digital Marketing and eCommerce Course.

You can besides watch this television for a ocular walkthrough of the best digital commercialize courses online .

Key Learnings

You need to acquire a rate of skills to become a successful digital commercialize professional .
Digital marketing is not a single discipline but it includes a number of principles that cover all on-line selling channels .
At the end of the day, when you apply for a digital marketing job, you need to prove that you have knowledge of at least the follow :

  • Search Engine Optimization
  • Paid Search Advertising (Google Ads and Facebook)
  • Email Marketing
  • Web Analytics
  • Content Marketing
  • Conversion Optimization

Following a digital commercialize course, is one of the best ways to acquire those skills fast. You can then concentrate on building your real-world know by either working on your own websites, or getting a job in the field as a digital marketing freelancer, or in an established digital market agency.

Most of the courses listed in this template are free and perfect for beginners. You can check out the courses in the decree listed above and enroll in the ones that best fit your needs .
If you found this scout useful, you can besides check out our SEO certifications guide which includes a list of courses you can follow to become an SEO specialist, which is normally the first footprint taken by anyone wanting to start a career in digital market .
Is any good digital market course missing from the list ? Let us know in the comments below and if it meets our quality criteria, we ’ ll update this post to include it .

source :
Category : News


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