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Marketing Degrees and Programs: What You’ll Study


Marketing degrees prepare you to enter the creative, fast-paced business of promote, developing and selling products to unique customer markets .
Depending on your goals and the fourth dimension and fiscal commitment you are able to undertake, you can pursue either undergraduate or graduate degrees in commercialize.

What marketing degrees are available?

Associate’s Degree Programs

Associate ‘s degrees in marketing are available, though broadly, this academic degree level wo n’t do more than avail you land an entry-level occupation, such as a commercialize office adjunct or media adjunct. That said there are associate ‘s degree programs available both in traditional schools a well as on-line in such areas as Internet market, market and sales, and fashion market. however, most careers in selling will require at least a bachelor ‘s degree to competitively enter the field .

Bachelor’s Degree Programs

Graduates who earn a knight bachelor degree in marketing typically come away with an reason of the relationship between agencies and their customers ampere well as trends within the field itself. BA in marketing programs typically includes comprehensive classes about kernel market principles, business communication and the general business landscape .
As an exercise of a distinctive course burden, Post University offers the pursue program of undergraduate courses for Bachelor of Science in Business with a concentration in marketing :
Examples of Core Courses

  • Managerial Communications: This course provides instruction in organization and construction of the written, technological, and oral communication used in modern business.
  • Macroeconomics: Students will examine the fundamental analytical structure of a macro economy and become familiarized with the problems of employment, inflation, interest rates and business cycles.
  • Principles of Marketing: This course examines the basic marketing principles practiced by modern organizations including product development, distribution, promotion and pricing.
  • Principles of Management: Students will be introduced to the principles of management examining their application in public and private, profit and non-profit organizations.
  • Principles of Finance: This course examines the role of finance in relation to other business operations and within the financial community.
  • Principles of International Business: This course familiarizes students with the multidimensional macro-environment of international business and teaches them the tools necessary for the analysis and evaluation of diverse problems within that environment.
  • Business to Business Marketing: This course will include an overview of raw materials suppliers, manufacturers and middlemen as well as the basics of industrial demand, marketing intelligence systems and analysis, product and service best practices.
  • Marketing Research: Students will learn basic statistical analysis of research findings and about the various tools and techniques used by managers of marketing research.
  • Consumer Behavior: This course will discuss best practices and practical marketing applications with a customer focus. It will also analyze motivation, personality and perception, learning, attitude formation, and the importance of group dynamics, social class and culture on behavior in the marketplace.

Master of Business Administration (MBA) and Master’s Degree Programs

Both an MBA with a concentration in market and a commercialize master ‘s degree will prepare you for marketing leadership positions across any number of occupation industries. While each track offers advance training in market and managerial concepts and practices, they each have a distinct objective :

  • A marketing MBA trains you to develop a broad set of business skills that you will be able to apply and transfer to other business arenas.
  • The highly specialized marketing master’s takes a less general path by offering students the opportunity to focus almost exclusively on marketing-related issues.

Your marketing MBA or master ‘s in market will be instrumental in helping you achieve a military position of leadership in your career. many people with these advanced degrees become market research analysts, sales/territory managers, public relations managers, advertise managers and intersection managers .

What certification will I need?

In general, you are not required to be certified in marketing management positions ; however, there are some professional certifications available. Earning certificate shows potential employers that you are a professional in the field .

  • The Public Relations Society of America offers professional certification based on years’ experience and passing an exam
  • The Marketing Research Association/Insights Association offers the Professional Researcher Certification (PRC) for market research analysts
  • The American Marketing Association recommends the Professional Certified Marketer (PCM) credential, which demonstrates that you have mastered essential marketing practices and stay current in your professional knowledge, as well as follow high professional standards on the job

What will I learn in my courses?

Course exercise for a marketing knight bachelor ‘s degree covers such speciate subjects as these :

  • Current trends and practices in marketing products and services
  • Applied marketing research
  • Sales and sales management issues
  • Marketing communication

Students are besides normally required to take a number of core business classes, in such subjects as economics, finance and general management. additionally, most programs allow room for electives and require an array of general education courses, such as literature, mathematics and psychology .
coursework for a marketing master ‘s is typically comprised of the detail study of marketing research and strategy, advertising, consumer behavior and psychology, communication, and sales research and management. Master ‘s in commercialize classes besides cover entrepreneurial market, multinational management and nonprofit organization marketing.

The course of study for an MBA marketing degree by and large involves bodied management and business scheme, organizational behavior and design, leadership educate, and in-depth discussions of marketing methods and research as they relate to general management .
The American Marketing Association stresses five basic ethical values that should be adhered to by all professionals entering the plain of marketing, and which should be instilled during your program aim :

  • Honesty—be forthright in dealing with customers and stakeholders
  • Responsibility—accept the consequences of marketing decisions and strategies
  • Fairness—balance the needs of the buyer with the interests of the seller
  • Respect—acknowledge the basic human dignity of all stakeholders
  • Transparency—create a spirit of openness in marketing operations
  • Citizenship—fulfill the economic, philanthropic and societal responsibilities that serve stakeholders

How long will it take?

Depending upon your level of dedication, selling majors can take the keep up meter to complete :

  • Associate’s degree programs, which provide entry-level opportunity, usually take two years
  • A bachelor’s degree program takes four years
  • Master’s degree programs and MBAs generally require one to two years

Are online programs available?

Yes, on-line knight bachelor ‘s degree programs in business with a specialization in market are readily available. Online platform course of study includes cosmopolitan business classes ampere well as marketing-specific courses which will culminate in your earning your bachelor ‘s degree on-line. Online MBA and Master ‘s programs with a specialization in Marketing are besides wide available .

How much will my education cost?

The cost of knight bachelor ‘s degree programs varies depending upon the type of institution you attend. According to College Board ‘s Trends in College Pricing 2017-2018, the average annual cost* for a four-year, public mental hospital runs around $ 9,970 for in-state tutelage and $ 25,620 for out-of-state tuition .
The average annual cost for a four-year private non-profit school is $ 34,740 and $ 16,000 for a private for-profit school .
Attending an accredit school may allow you to apply for fiscal aid, whether the school you select is a traditional classroom or an on-line program .
*Cost of tuition entirely. Prices do not reflect other fees, books, board and board

Are there prerequisites?

Undergraduate: A strong college preparatory high school education is a good begin for any business degree program. Courses in English, writing, communications, business and social sciences are recommended, but to get a chute on the rival, suggests taking classes in the follow subjects if you ‘re concern in pursuing a career in marketing, ad or praseodymium :

  • Take courses in social media
  • Practice blogging
  • Learn about content management systems and digital media software
  • Learn the AP style guide

Graduate: A completed, four-year bachelor ‘s academic degree in business government with a specialization in marketing or a related discipline will prepare you for alumnus school .
GRE and GMAT: The Graduate Record Examination ( GRE ) or Graduate Management Admission Test ( GMAT ) is not required for entree to degree programs in the U.S. however, you may submit a score for follow-up with your entrance fee materials.

What accreditation is there for my program?

accreditation shows that an mental hospital or program meets standards of choice set forth by an accredit agency and that it is committed not only to meet those standards but to endlessly seek ways in which to improve the timbre of education and trail provided. There are two types of educational accreditation : institutional and specialize .
The three main specialized accreditors for marketing academic degree programs include :

  • The Association to Advance Collegiate Schools of Business (AACSB): AACSB International accredits degree programs in business administration and accounting at bachelor’s, master’s and doctorate levels
  • Accreditation Council for Business Schools & Programs (ACBSP): ACBSP accredits business, accounting and business-related programs at the associate, bachelors, masters and doctorate degree levels worldwide
  • International Assembly for Collegiate Business Education (IACBE): The IACBE accredits business programs that lead to associate, bachelors, masters and doctorate degrees. It does not accredit institutions that only offer associate degrees in business

institutional accreditation is provided by regional and national associations of schools and colleges, such as The Higher Learning Commission. Institutional accreditation is provided by regional and national associations of schools and colleges. There are six regional associations, each named after the region in which it operates ( Middle States, New England, North Central, Northwest, Southern, Western ). Learn more about accreditation .

reference :
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