Benefit Cosmetics – Wikipedia

american cosmetics company
Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California sell at over 2,000 counters in more than 30 countries. It is a auxiliary of LVMH .

company background [edit ]

Twin sisters and founders Jean and Jane Ford were born in Indiana. After they attended Indiana University, the two by and by appeared in commercials for Calgon bathe products before moving to San Francisco. [ 2 ] The decision of opening their own business was merely based on a coin convulse, with the options being either a casserole cafe or a smasher boutique. initially founded as a beauty boutique named The Face Place in 1976 in San Francisco ‘s Mission District, the shop specialized in quick-fix products for beauty dilemma. Their first intersection was a blush and lip tint called “ arise tint ”, now renamed “ Benetint ”. The Fords primitively created the rose flushed shade for an exotic dancer who was in need of a nipple shade. Benetint is most famously known by this report, and it remains the company ‘s best-selling merchandise, with over 10 million bottles sold. [ 3 ] The Face Place late moved to Kearny Street in downtown San Francisco in the 1980s, and with the move came the debut of their original lip-plumping merchandise, sass chubby.

In 1989, the product catalog was developed. The Fords then focused on department store distribution, and soon after the original Face Place was renamed Benefit Cosmetics in 1990. [ 4 ] In 1991 benefit opened up in its beginning U.S. department store in Henri Bendel in New York City. With significant success in the U.S., Benefit went international in 1997 with their expansion into Harrods in London. Soon after, the Benefit Cosmetics product web site was launched. LVMH acquired Benefit Cosmetics on September 14, 1999. [ 5 ] In 2001, Benefit launched their beginning bathe and boudoir line, Bathina. Benefit opened its foremost “ Brow Bar ” ( a boutique specializing in eyebrow shaping ) in 2003, at Macy ‘s Union Square, San Francisco. [ 6 ] [ unreliable source? ] In 2008, Jean ‘s daughters Maggie and Annie joined the ship’s company, focusing on the Home Shopping Network business of the company american samoa well as memory openings worldwide. [ 2 ] [ 7 ]
Boots pharmacist London benefit cosmetics have counters in many different retail stores such as Boots pharmacy, Arnott ‘s Department Store and Sephora Since Benefit ‘s unfold, the ship’s company has branched out their products to skin care, eyes/face/lip cosmetics, fragrances, and accessories.

celebrated achievements [edit ]

On April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 eyebrow waxes. [ 8 ]

Benefit Hoola Matte Bronzer [edit ]

Benefit Cosmetic ‘s “ Hoola Matte Bronzer ” was named the best beauty product by Nylon in 2014. [ 9 ] The “ Hoola Matte Bronzer ” has been given a lot recognition, including being on the number of top 10 Best Bronzers of 2018 and named the most sell bronze in Britain by Vogue. [ 10 ] The “ Hoola Matte Bronzer ” was besides announced to be the # 1 best-selling bronze in the United States. [ 11 ] The bronze has been cited as a favorite by makeup artist Lisa Eldridge, dermatologist Shereene Idriss, and singer and actress Selena Gomez. [ 12 ]

benefit They ‘re real Mascara [edit ]

A beauty blog called Temptalia named Benefit ‘s “ They ‘re veridical ” mascara as the Reader ‘s Choice winner for Best High End Mascara from 2013 to 2015. [ 13 ] The mascara besides received the Reader ‘s Choice Award of Best Mascara in department stores by Allure in 2014. [ 14 ]

References [edit ]

Jean Ann Ford died January 17, 2019 San Francisco Chronicle obituary. Jane Ann Ford died December 2, 2020 oregonian obituary .



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