5 Best SMS Marketing Software & Services [Updated for 2022]

Trying to choose a text messaging supplier ? My agency partners and I have implemented SMS programs for companies of all sizes ranging from solopreneurs to national telecommunication providers. Along the manner we ’ ve learned what works for successful SMS campaigns that drive sales. To simplify your choice summons, we ‘ve tested and reviewed the lead SMS marketing software on the market nowadays. We ‘re gon na outline the key differences and parcel our recommendations based on our experience, serviceability, and price.

Best Hosted SMS Software Mobile Text Alerts

• Send bulk SMS campaigns in minutes
• Cost-effective monthly pricing options
• Great for any business that needs a simple online SMS software

See Plans Best Self-Hosted SMS Software UltraSMSScript

• Host your own SMS marketing software
• Wholesale pricing on SMS messages for cost savings
• Great for agencies and businesses that want more control

See Plans

What is samarium Marketing ?

SMS market is the process of sending promotional and transactional messages for market purposes through text messages. These messages are meant to notify customers about promotional offers, reminders, and early updates to those who consented to receive such texts. As an evolution of facsimile and e-mail commercialize, SMS has become increasingly sought after because of the increase in the number of people checking their phones daily. Because just about all consumers own a cell phone, SMS marketing allows companies to reach their customers at the touch of a button. The effectiveness of SMS marketing talk for itself, as it ’ randomness known to increase foundation traffic to businesses while increasing overall sales and customer base. Do n’t believe us ? Check out these mouth-watering statistics to see the full likely of SMS marketing. The instant communication that SMS facilitates creates stronger connections between customers and the business. not only can consumers stay in touch with their darling brands, but they ’ ll besides be immediately notified of pertinent updates. It can even be a useful instrument to complement early marketing strategies, as SMS market initiatives are known to improve the potency of e-mail commercialize strategies when conducted together while staying compliant with SMS market regulations. This is a great way to maximize ROI for businesses focused on multi-channel marketing .

Best samarium Marketing Software & Services

The 5 best master of science selling software and avail providers that we found were the keep up : Best all-in-one SMS Marketing Software Visit Mobile Text Alerts Mobile Text Alerts was founded in 2011 by James Pelton in reaction to communication needs he saw in his local residential district of Lincoln, Nebraska. The business grew from the prime up and was acquired by Vimbly Group in September of 2020. It is nowadays headquartered in New York City. nowadays, Mobile Text Alerts has grown into one of the best host SMS market software solutions on the commercialize. Over 20,000 businesses and organizations use Mobile Text Alerts to send bulge SMS market campaigns. They have tailored their software for business owners, directors, leaders, pastors, consultants, coordinators, and everyone in between. Whether you ‘re a mark new or seasoned exploiter, Mobile Text Alerts has the perfect tools and back you need to engage with your consultation using automated text messages .

• Read our Mobile Text Alerts Review

Best self-hosted SMS marketing software Visit UltraSMSScript UltraSMSScript was founded in 2012 and is an enterprise-level, self-hosted group text and SMS Marketing platform. With it, you can launch your very own profitable SaaS ( Software-As-A-Service ) SMS Marketing business in a vastly growing market. UltraSMSScript is the ultimate prison guard group text and SMS selling platform and can be used as a white pronounce solution for ad and media agencies, market providers, and companies serving their own local clients. local brick and mortar businesses besides use UltraSMSScript to manage their own text message marketing campaigns. Unlike other service providers, UltraSMSScript doesn ’ thyroxine have a recurring commitment. You pay a erstwhile fee for the software. Since they ‘re linked directly to the text-messaging gateways, you alone pay the wholesale price of text — and not a penny more .

• Read our UltraSMSScript Review

Visit TextMagic TextMagic is an SMS party based in the UK, with over 14 years ’ feel in helping businesses improve communications and mobile market through mail and receiving text messages online. TextMagic is a occupation text message serve that allows you to send notifications, alerts, reminders, and SMS market messages to your customers. Through TextMagic, you can send majority text online through their background, browser, or mobile applications. They besides offer bipartite conversations with customers. You can even send and receive texts through your e-mail. TextMagic besides provides API gateways and Zapier integrations on top of a team-sharing affair to automate and optimize your SMS strategies. You can besides track your leads and overall outreach through their report and analytics functions .

• Read our TextMagic Review

Visit ClickSend ClickSend allows organizations to send thousands of text messages from anywhere in the world without downloading any proprietorship software. Users can send bulk text messages through their SMS service provider, or evening through their e-mail accounts. Users can manage different digital market campaigns through a cloud-based application, switching from electronic mail, textbook, facsimile, and even non-SMS channels like Facebook and WhatsApp on the fly. While these options make ClickSend a much more robust service, it is probable more suited for experienced marketers and developers. ClickSend provides APIs to allow integrations to make their services compatible with third-party apps and programs. Tasks such as event management, customer support, and general reminders are made simple using ClickSend ’ mho features, making life sentence a fortune easier for many market agencies and businesses .

• Read our ClickSend Review

Visit SimpleTexting SimpleTexting ’ mho SMS market service offers precisely what its name implies – simple, intuitive, and accessible text message features. Businesses can send textbook messages to a list of contacts. They can add pictures and other promotional material to each one, and even track who clicked on each connection. It allows users to facilitate bipartite conversations without a hang-up, using newfangled numbers or leveraging a previously generated one. SimpleTexting ’ sulfur features run deep, as users can send batch text while creating drip campaigns that automate one or messages to be sent as follow-up text. Managing customer data and sending personalize texts can be done with facilitate. They besides include a consecrated customer support team equally well as enough of resources to help inexperienced developers understand the ins and outs of SMS commercialize. It besides offers integrations with Mailchimp, allowing users to integrate their contacts from that overhaul over to SimpleTexting. You can besides automate early boring tasks by using Zapier to connect all of your apposite applications. Users can besides track clicks and engagements through their clicks, how many people unsubscribed, and detail breakdowns for each commercialize crusade. You can besides send mass text through SimpleTexting ’ s mobile application if they don ’ metric ton have access to a computer.

• Read our SimpleTexting Review

SMS Marketing Software Reviews

What to Look For in SMS Marketing Software ?

Because of how effective SMS marketing has proven to be, businesses have dozens of options to choose from when it comes to SMS programs or service providers. however, it ’ sulfur important to get the best master of science market software and services so that your text-marketing strategies are goofproof. We narrowed down the four most authoritative qualities of a capital samarium market program .

facilitate of use

While this may vary among businesses, there are plenty of companies that want to integrate SMS marketing into their strategies but lack the technical capabilities to properly implement the service. This is why ease of manipulation is sol authoritative, as having the right tools to build a functional SMS service with little development or coding have will make this serve a lot easier. If you have in-house developers and experienced coders on your team, they should besides be able to pick up the SMS commercialize software and create the ideal service without any hassle. Once the software is installed and the service is up and running, these programs should be accessible for anyone in your business to use without a enlistment .

integration with early apps

Chances are, your business uses a myriad of other programs and third-party applications to handle your clientele needs. Your master of science scheme should not be mutually exclusive from those functions either, meaning it ’ ll need to be integrated with early applications. Whether you need to connect your text-marketing program with Google Calendar, Outlook, Salesforce, MailChimp, or another application, having the freedom to connect with early important services will be significant for executing your SMS strategy .

Mass texting and 2-way communication

If your business wants to get your latest commercialize information out to thousands of people at once, that ’ mho basically what SMS marketing is all about. Finding the software or serve that lets you do this is key. At the same time, texting is all about conversations. Programs that allow businesses to communicate with their customers once a text has been sent out is significant for facilitating proper relationships .

pricing and scalability

While taking up SMS commercialize is a big step, finding services that offer scalable plans is important, specially for businesses that are equitable starting up and might not have a massive customer basis so far. Paying for a service that chiefly services large companies is not ideal, but choosing programs that allow you to pay relative to the number of your customers will reap greater rewards .

Why We Do n’t Recommend Twilio for SMS Marketing

You might be wondering why Twilio is n’t on our list of best SMS market software… Twilio is credibly the biggest name in SMS. They ‘re a publicly-traded company and highly regarded as one of the top cloud communications platforms in the populace. With all that being said, Twilio is geared more for enterprises and development teams. Their software, while very impressive, is not tailored towards most marketers. It can 100 % be used for SMS marketing campaigns, but if you ‘re not a developer, it ‘s probably going to leave a fortune to be desired. Bonus Tip : Like Twilio but do n’t want to go through the process of developing your own custom SMS software solution ? Check out UltraSMSScript. UltraSMSScript provides an out-of-the-box software that you can purchase and customize for your business. They integrate immediately with Twilio, and other popular SMS gateways, so you can get access to wholesale SMS pricing without the headache of hiring costly developers. Visit UltraSMSScript In fact, when we first started exploring and testing out SMS platforms, Twilio was actually our beginning stop. We quickly became submerge because it was not dim-witted enough for us to use. There was no means for us to send bulge campaigns out with lists. We had to hire developers to platform scripts for any inbound messages that we received. Simply put, Twilio was overkill for our market requirements. If you ‘re looking for a first SMS API for development, give Twilio a shot. If you ‘re looking for a bare joyride to well send and receive text messages, keep recitation to get our # 1 recommended SMS marketing software .

• Read our full Twilio Review
• Explore Twilio alternatives

What is the Best master of science Marketing Software & Service ?

SMS market is an fabulously versatile instrument for a variety show of businesses. The software and services that we highlighted in this article are all reasonably robust and offer competitive pricing .

Editor’s Pick: Our favored app for SMS Marketing is Mobile Text Alerts. They provide the best overall price and an easy-to-use platform to send bulk market textbook messages. Visit Mobile Text Alerts

At the end of the day, it ‘s all about serviceability and cost. After all, marketing is all about ROI. We’ve tested every provider on this list and have found that Mobile Text Alerts is the best SMS software for marketing. Setting up an account and campaign takes less than 30 minutes. besides, their flexible API and pre-built Zapier integrations make setting up your marketing automation workflows a breeze. Best of all, they only care for outbound messages and allow you to roll over monthly credits. The more textbook you buy upfront, the lower the price. There are no frame-up fees, no contracts, no exploiter restrictions, and outright contacts .

frequently Asked Questions

Is SMS marketing effective?

SMS market is widely believed to be an effective commercialize technique. Almost 97 % of people text at least once a day, meaning they ’ re constantly checking their phones for one argue or another. SMS messages are besides not screened by any spam trickle, meaning they can reach your mean audience with little to no intervention. Almost 90 % of SMS messages are read within the first few minutes. even bigger brands are beginning to use SMS services. Time Warner started deploying SMS to remind their customers to pay their bills and boosted late bill collections by about 50 %, while Kiehl saw 70 % of customers make a purchase after opting into their samarium plan. For more data on the effectiveness of SMS marketing, check out our post on SMS Marketing Statistics .

What is the open rate for SMS marketing?

open rate is the percentage of messages sent by companies that are actually opened by the recipients. SMS market strategies typically have an open rate of 98 %. As a comparison, e-mail market only has an average open rate of 20 %. frankincense, SMS market gives you a much higher gamble of reaching your target audience with deals and promotions .

What is the conversion rate for SMS marketing?

conversion rate is the share of visitors to your site that completes the coveted goal, such as making a purchase or signing up for a newsletter. traditional e-mail marketing has a conversion rate of about 3 %. meanwhile, SMS market strategies have a conversion rate of over 30 %. about 50 % of SMS recipients are known to make purchases based on the promotional text they receive. It besides boosts other marketing techniques, as urging recipients to open a promotional electronic mail besides significantly improves conversion rates .

How do you use SMS marketing?

SMS marketing should be used in a way that brings entire value to your customers, not just to draw attention to a trade name. The best way to do this is by integrating SMS marketing into your other market systems, such as your locate ’ south eCommerce functionality or tied your electronic mail newsletters. hera are three types of SMS messages that are the most effective :

• Incredibly specific marketing messages that point toward a promotion or offer will lead to more conversions. You can tell customers that these offers are only available if you sign up for SMS services.
• Leverage SMS platforms to provide great customer service. Following up with customers after they made a purchase through text is an effective way to keep in touch, and updating them on their delivery through SMS is also valuable.
• Use SMS to introduce customers to new products and services. So long as you’re not constantly bombarding them with new offers, this will keep traffic going into your site.

Is SMS marketing legal?

Yes, SMS marketing is legal under U.S. federal jurisprudence. Marketers have to follow a set of rules and codes so as to not send a barrage of irrelevant messages to customers. The Telephone Consumer Protection Act and the CAN-SPAM Act, both regulated under the Federal Communications Commission ( FCC ), set the standard for legal SMS practices. Businesses that wear ’ t comply have to pay penalties of up to $ 1,500 per unasked message, so most businesses are likely going to follow these SMS laws. Read our detail submission guide for more information on text message marketing laws .

What are the benefits of SMS marketing?

Some flying benefits of SMS marketing include :

• Loyal customers that’ll keep coming back to your business since you offer them the best promotions and deals.
• Greater word-of-mouth advertising since your customers will likely tell their friends and family about all the unique deals you give them
• Better overall communication between you and your customers through two-way texting channels that serves as great channels for customer service
• Incredibly wide yet equally quick outreach, since mass texts take only minutes to execute
• Optimized marketing budgets due to the wide reach of SMS marketing
• Easy opt-in or opt-out functionality that won’t annoy your customers if they want to sign up or opt out of your marketing services

Should I use SMS or MMS?

MMS stands for multimedia message service, which is a illusion way of saying text messages that can send images, videos, audio, and GIFs. Outside of the contentedness you can send with MMS, it differs from SMS in that it typically costs more. Read more on the differences between SMS vs MMS.

Whether you should use SMS or MMS depends on your market strategy and your budget. SMS is best used for opting newfangled customers into a service or to send quick promotional deals to existing customers. It leverages keywords to generate traffic and conversions. MMS should be used whenever you want to show off a new product. If you ’ re promoting a fresh shoe, it ’ s best to send a customer a word picture for better citation. MMS lends for flashier presentation that helps you convert customers to engage with a service .