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A beauty YouTuber, normally referred to as a “ smasher vlogger “, “ beauty guru ”, “ smasher influencer, ” or “ Beautuber ”, is a person who creates and posts videos to YouTube about cosmetics, fashion, hair-styling, nail art, and other beauty-related topics. [ 1 ] [ 2 ] As of 2016, there were more than 5.3 million beauty videos on YouTube, and 86 percentage of the lead 200 smasher videos were made by smasher vloggers as opposed to beauty brands. [ 3 ] [ 4 ]
Background and industry trends [edit ]
YouTube counts more than 45,000 YouTube channels specializing in fashion and beauty-related content. [ 5 ] Each calendar month, over 50 million people watch over 1.6 billion minutes of consumer-created fashion and smasher videos on the platform. An early pioneer was Michelle Phan, who joined YouTube in 2006. [ 6 ] Since then, there have been over 14.6 billion views on beauty-related videos, with an average of 700 million views per month in 2013. [ 7 ] In 2015, 45.3 billion views on these YouTube videos were recorded and more than 10 million total beauty subscriber-ships. [ 8 ] And the biggest audiences of YouTube smasher residential district are adolescent girls who act as “ prosumers “ by creating and consuming contented themselves. In the United Kingdom, beauty vlogging is a rapidly-growing diligence that attracts 700 million hits per calendar month, besides noting that two-fifths of british women are viewing on-line smasher tutorials. [ 9 ]
Reading: Beauty YouTuber – Wikipedia
Professional and amateur YouTubers [edit ]
Some beauty vloggers change their career in the on-line beauty industry and earn an income by utilizing their channels as a way to branch out and utilize it for business purposes, sometimes in collaborating with cosmetic and/or clothing brands to launch new products, while early YouTubers choose to abide to the simple upload of television as a hobby. Generally, whether these YouTubers choose to use their channel as a gateway into creating a name for themselves or as a personal hobby, beauty-related videos generally fall into the succeed categories : merchandise reviews, makeup tutorials, hauls and personality clips. [ 7 ] Within these categories, beauty YouTubers provide viewers with life advice while disclosing stories about personal experiences, partake their positive and negative encounters with certain beauty products through trial-and-error, and demonstrate how to perform especial techniques in order to achieve specific makeup looks. While issuing this large measure of information, these channels besides provide a forum for feedback. [ 10 ] According to the article diary of University of Calgary, one of the most “ popular ” class of video is “ Get Ready With Me ” ‘s. These video showcase how smasher YouTubers get quick for certain occasions going on in their daily biography and their daily rituals, whether it be a trip to the promenade, special event, or even to good to go to seam. [ 11 ] Besides creating video, beauty YouTubers typically take character in media events such as “ BeautyCon Festivals, an annual smasher festival for brands and Internet celebrities, [ 12 ] [ 13 ] and Vidcon, a conference featuring YouTube stars, brands and media companies. [ 14 ] [ 15 ] According to diligence observers in August 2016, beauty vlogging was overtaking magazines in reach and as the elementary source of beauty related information for consumers. [ 16 ]
Read more: 5 Quick Tips Regarding Shampoo
Video styles and equipment [edit ]
Through these vloggers ‘ YouTube channels, assorted playlists can be found where all beauty-related content is divided into specific subcategories in regard to its distinct features. These subcategories include but are not limited to : [ 17 ] [ 18 ]
- Makeup Tutorials and Looks
- Makeup Routines and Get Ready With Mes, often written as acronym “GRWM”
- Favorites and Hauls
- How Tos
- Hair Tutorials
- Q&As and Chit Chats
- Vlogs
- Fashion Videos
- Holiday Tutorials
- Halloween Tutorials
- Makeup and product reviews
- Fall/Winter looks
- Spring/Summer looks
- Anti-Hauls
- Commentary/Gossip, known as “Tea” or “Drama”
smasher YouTubers adopt a free-and-easy, friendly tone as they implement a face-to-face approach in their videos, featuring the vlogger seated in front of and speaking to the television camera, creating the impression their viewers are sitting across from them. This method acting is communicative by enacting a realistic interaction with viewers. [ 7 ] The medium does not require much in the way of expensive equipment or technical proficiency compared to traditional media. The most basic television require only a computer with a webcam, an Internet connection, and basic editing software such as iMovie. The handiness of the means to produce a vlog has contributed to the popularity and far-flung product of video recording in this format. [ 19 ]
noteworthy beauty YouTubers [edit ]
[ 20 ]
The Shorty Awards have honored several smasher YouTubers in the “ YouTube Guru ” class. The prize went to Michelle Phan in 2015 ; [ 22 ] british YouTuber Louise Pentland, popularly known as Sprinkle of Glitter, in 2016 ; [ 23 ] and NikkieTutorials in 2017. [ 24 ]
